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What Ken Segall says about Apple's new TV ads9 years ago
Published December 2, 2016 by Philip Elmer-DeWitt

What Ken Segall says about Apple's new TV ads

One doesn’t have to reinvent the wheel to make a point in a creative, memorable way.

Read More What Ken Segall says about Apple's new TV ads

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What Steve Jobs said in 1997 about Apple's core Mac users9 years ago
Published December 1, 2016 by Philip Elmer-DeWitt

What Steve Jobs said in 1997 about Apple's core Mac users

From Creative Strategies' Tim Bajarin: On the second day Steve Jobs came back to lead Apple in 1997, I had a chance to meet with him…

Read More What Steve Jobs said in 1997 about Apple's core Mac users

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Apple: Cyber Monday speed demon9 years ago
Published November 30, 2016 by Philip Elmer-DeWitt

Apple: Cyber Monday speed demon

Apple is not best known for its server chops, but...

Read More Apple: Cyber Monday speed demon

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Here's what Ming-Chi Kuo said about the 2017 iPhones9 years ago
Published November 30, 2016 by Philip Elmer-DeWitt

Here's what Ming-Chi Kuo said about the 2017 iPhones

What's new here is Kuo's prediction that all three of Apple's 2017 iPhones will be capable of wirelessly charging.

Read More Here's what Ming-Chi Kuo said about the 2017 iPhones

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Apple Campus 2: Best drone videos of December9 years ago
Published November 29, 2016 by Philip Elmer-DeWitt

Apple Campus 2: Best drone videos of December

Will it be ready by January for the first wave of employees?

Read More Apple Campus 2: Best drone videos of December

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Om Malik: Silicon Valley has a problem9 years ago
Published November 29, 2016 by Philip Elmer-DeWitt

Om Malik: Silicon Valley has a problem

The tech industry's biggest failing is lack of empathy for those whose lives it is disrupting.

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Apple sold 220,000 iPhones in India last month9 years ago
Published November 29, 2016 by Philip Elmer-DeWitt

Apple sold 220,000 iPhones in India last month

To put that in perspective, Indians buy, on average, about 10 million mobile phones per month.

Read More Apple sold 220,000 iPhones in India last month

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Gassée: The Macintosh Endgame9 years ago
Published November 28, 2016 by Philip Elmer-DeWitt

Gassée: The Macintosh Endgame

Where does the 32-year-old brand go from here?

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30 Apple analysts ranked by return on investment9 years ago
Published November 28, 2016 by Philip Elmer-DeWitt

30 Apple analysts ranked by return on investment

The range is extraordinary, from below 3% to nearly 20%.

Read More 30 Apple analysts ranked by return on investment

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Can Apple afford to piss off its power users?9 years ago
Published November 27, 2016 by Philip Elmer-DeWitt

Can Apple afford to piss off its power users?

"As we have seen through the years, Apple is careful (and smart) to avoid the commodity product business."

Read More Can Apple afford to piss off its power users?

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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