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Apple at 343.99: Another record close (barely)apple record close 343991 hour ago
Published October 21, 2026 by Philip Elmer-DeWitt

Apple at 343.99: Another record close (barely)

You'd think Apple had been going downhill all week.

Read More Apple at 343.99: Another record close (barely)

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If you only have time for one iPhone Duo reviewapple duo review stern4 hours ago
Published October 21, 2026 by Philip Elmer-DeWitt

If you only have time for one iPhone Duo review

There is no shortage of Duo reviewers, but only Joanna Stern folded and unfolded it 32,000 times. 

Read More If you only have time for one iPhone Duo review

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When did Androids become stickier than iPhones?apple sticky android cirp8 hours ago
Published October 21, 2026 by Philip Elmer-DeWitt

When did Androids become stickier than iPhones?

In 2024, according to Consumer Intelligence Research Partners' surveys of U.S. smartphone buyers.

Read More When did Androids become stickier than iPhones?

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Reflections on covering Apple since 2003apple fathom munster clinton10 hours ago
Published October 21, 2026 by Philip Elmer-DeWitt

Reflections on covering Apple since 2003

Gene Munster and Doug Clinton launch "Fathom" — their new podcast — with 45 minutes on Apple.

Read More Reflections on covering Apple since 2003

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John Ternus: The TIME interview (video)apple ternus time invterview10 hours ago
Published October 21, 2026 by Philip Elmer-DeWitt

John Ternus: The TIME interview (video)

From "Apple CEO John Ternus on the iPhone Duo, Apple Intelligence AI, and Apple's Next Big Thing" posted Tuesday.

Read More John Ternus: The TIME interview (video)

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Premarket: Apple is redapple premarket red 10-21-2611 hours ago
Published October 21, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures rise as traders evaluate latest raft of earnings; SpaceX shares surge" posted early Wednesday.

Read More Premarket: Apple is red

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More analysts weigh in on Appleapple analysts scales1 day ago
Published October 20, 2026 by Philip Elmer-DeWitt

More analysts weigh in on Apple

From "Apple price target lowered to $283 from $304 at MoffettNathanson" posted Tuesday by TipRanks.

Read More More analysts weigh in on Apple

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Loop Capital downgrades Apple, cuts target $40 to $330apple loop cuts 3301 day ago
Published October 20, 2026 by Philip Elmer-DeWitt

Loop Capital downgrades Apple, cuts target $40 to $330

"According to the firm's supply chain checks, Apple has no plans to recover the 13 million iPhone shipments cut in the second half of 2026."

Read More Loop Capital downgrades Apple, cuts target $40 to $330

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Why Apple's brand value remains unequalledapple brand value decades1 day ago
Published October 20, 2026 by Philip Elmer-DeWitt

Why Apple's brand value remains unequalled

"Apple has finished first in the Kantar BrandZ ranking more often than any other company this century."

Read More Why Apple's brand value remains unequalled

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UK to Apple: Loosen your grip on friction-free paymentsapple uk loosen grip1 day ago
Published October 20, 2026 by Philip Elmer-DeWitt

UK to Apple: Loosen your grip on friction-free payments

"More than 60% of adults use a digital wallet, with Apple Wallet the most popular in Britain, it added."

Read More UK to Apple: Loosen your grip on friction-free payments

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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