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BNP Paribas raises its Apple target $40 to $300apple bnp 300 target2 hours ago
Published April 17, 2026 by Philip Elmer-DeWitt

BNP Paribas raises its Apple target $40 to $300

"With a memory crunch having more impact on the smaller peers in the low/mid range, we think Apple can leverage its size and unique supply chain to drive iPhone share gains." — Analyst David O’Connor

Read More BNP Paribas raises its Apple target $40 to $300

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Inviting friends of the blog to Apple’s Q2 2026 Earnings Smackdownapple smackdown q22026 invite3 hours ago
Published April 17, 2026 by Philip Elmer-DeWitt

Inviting friends of the blog to Apple’s Q2 2026 Earnings Smackdown

Got a detailed Apple model? Ready to compete with the pros? First prize is a one-year subscription to Apple 3.0.

Read More Inviting friends of the blog to Apple’s Q2 2026 Earnings Smackdown

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In 2015 Apple became the No. 1 buyer on eBay of second-hand Nvidia cardsapple faceid nvidia ebay9 hours ago
Published April 17, 2026 by Philip Elmer-DeWitt

In 2015 Apple became the No. 1 buyer on eBay of second-hand Nvidia cards

"To train their neural network to recognize faces, they needed a machine-learning lab in a hurry."

Read More In 2015 Apple became the No. 1 buyer on eBay of second-hand Nvidia cards

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Buyers are snapping up MacBook Neos faster than Apple can make themapple soldout macbook neo11 hours ago
Published April 17, 2026 by Philip Elmer-DeWitt

Buyers are snapping up MacBook Neos faster than Apple can make them

"Launch inventory quickly sold out, and Apple hasn’t caught up with demand since."

Read More Buyers are snapping up MacBook Neos faster than Apple can make them

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Premarket: Apple is greenapple premarket green 4-17-2612 hours ago
Published April 17, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From CNBC's "Stock futures tick higher after Trump says Iran war ‘should be ending pretty soon’" posted early Friday.

Read More Premarket: Apple is green

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IDC: Apple's China iPhone sales grew 33% year-over-year in the March quarterapple iphone china q220261 day ago
Published April 16, 2026 by Philip Elmer-DeWitt

IDC: Apple's China iPhone sales grew 33% year-over-year in the March quarter

"Supply constraints further limited shipment potential, especially for Apple, where growth could have been higher without shortages." From "Huawei and Apple Support China Smartphone Market Resilience…

Read More IDC: Apple's China iPhone sales grew 33% year-over-year in the March quarter

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25 minutes with Apple's Joz and JT (video)apple joz turnus tomsguide1 day ago
Published April 16, 2026 by Philip Elmer-DeWitt

25 minutes with Apple's Joz and JT (video)

"Even though I started in '86, what happened before '97 doesn't really count for me." — Greg Joswiak

Read More 25 minutes with Apple's Joz and JT (video)

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Premarket: Apple was red, turned greenapple premarket mcintosh 4-16-262 days ago
Published April 16, 2026 by Philip Elmer-DeWitt

Premarket: Apple was red, turned green

From CNBC's "Stock futures inch higher following a record-setting day for S&P 500 and Nasdaq" posted early Thursday.

Read More Premarket: Apple was red, turned green

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Re-training Apple's Siri teamapple siri boot camp2 days ago
Published April 15, 2026 by Philip Elmer-DeWitt

Re-training Apple's Siri team

The company’s Siri group... has developed a reputation as a laggard inside Apple.

Read More Re-training Apple's Siri team

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iPhone to the rescueApple iphone utah rescue2 days ago
Published April 15, 2026 by Philip Elmer-DeWitt

iPhone to the rescue

"The other adult was able to call for help via their iPhone’s satellite function and sent a text to 911."

Read More iPhone to the rescue

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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