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How Apple hedges foreign exchange fluctuationsapple fx fluctuations gemini6 hours ago
Published July 7, 2026 by Philip Elmer-DeWitt

How Apple hedges foreign exchange fluctuations

"Apple’s corporate treasury utilizes a highly sophisticated, multi-billion-dollar derivative playbook to neutralize foreign exchange (FX) volatility."

Read More How Apple hedges foreign exchange fluctuations

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J.P. Morgan raises Apple target $20 on price elasticityapple jpmorgan target 3457 hours ago
Published July 7, 2026 by Philip Elmer-DeWitt

J.P. Morgan raises Apple target $20 on price elasticity

"We believe there are several drivers to lead the revenue and earnings outcomes to be much more favorable than currently feared by investors." — Analyst Samik Chatterjee

Read More J.P. Morgan raises Apple target $20 on price elasticity

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Premarket: Apple is greenapple premarket green 7-7-267 hours ago
Published July 7, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Tech Stocks Drop as Investors Lock in Profit Amid AI Jitters" posted early Tuesday.

Read More Premarket: Apple is green

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Ming-Chi Quo: The foldable iPhone will sell out on Day 1apple iphone foldable sellout1 day ago
Published July 6, 2026 by Philip Elmer-DeWitt

Ming-Chi Quo: The foldable iPhone will sell out on Day 1

From Kuo's "Foldable iPhone May Repeat the iPhone X Story: Joint Debut, Later Launch, Tight Supply to Year-End’" posted Monday on X.

Read More Ming-Chi Quo: The foldable iPhone will sell out on Day 1

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Horace Dediu: Where is Nvidia in a decade?apple nvidia horace future1 day ago
Published July 6, 2026 by Philip Elmer-DeWitt

Horace Dediu: Where is Nvidia in a decade?

Q: The Wall Street Journal just ranked Nvidia the top “company of the future,” with Apple down at number 12. What’s going on with Apple’s brand image — and is that ranking right?

Read More Horace Dediu: Where is Nvidia in a decade?

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The iPhone 17's near-record run won't last much longerapple iphone17 cut production1 day ago
Published July 6, 2026 by Philip Elmer-DeWitt

The iPhone 17's near-record run won't last much longer

From Hartley Charlton's "Apple Has Reportedly Cut iPhone 17 Lineup Production" posted last week by MacRumors: Soaring demand for the iPhone 17 lineup seems to have…

Read More The iPhone 17's near-record run won't last much longer

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Still no Siri AI for EU, despite Tim Cook's effortsapple siri ai eu1 day ago
Published July 6, 2026 by Philip Elmer-DeWitt

Still no Siri AI for EU, despite Tim Cook's efforts

"According to the Financial Times, EU officials received hundreds of emails from consumers accusing Brussels of denying Europeans access to the new technology."

Read More Still no Siri AI for EU, despite Tim Cook's efforts

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Premarket: Apple is redapple premarket red 7-6-261 day ago
Published July 6, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "US stock futures up as chip shares recover, oil prices decline" posted early Monday.

Read More Premarket: Apple is red

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Mark Gurman: What Apple's got on tap for next yearapple gurman 20272 days ago
Published July 5, 2026 by Philip Elmer-DeWitt

Mark Gurman: What Apple's got on tap for next year

"2027 is shaping up to be one of Apple’s busiest hardware years to date."

Read More Mark Gurman: What Apple's got on tap for next year

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This week's Apple trading strategies (7/6-7/10/26)2 days ago
Published July 5, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (7/6-7/10/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (7/6-7/10/26)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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