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Evercore is sticking with its $380 Apple targetapple evercore touchscreen 38010 hours ago
Published October 27, 2026 by Philip Elmer-DeWitt

Evercore is sticking with its $380 Apple target

"We think the refreshed Mac lineup pairs stronger performance with higher pricing, providing a potential lever to defend gross margins," — Analyst Amit Daryanani

Read More Evercore is sticking with its $380 Apple target

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iPhone 18 Pro series up 3.1% from the iPhone 17 Prosapple counterpoint mixed start18 hours ago
Published October 27, 2026 by Philip Elmer-DeWitt

iPhone 18 Pro series up 3.1% from the iPhone 17 Pros

"China posted the strongest growth, with sales rising 29% YoY."

Read More iPhone 18 Pro series up 3.1% from the iPhone 17 Pros

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Apple's iPhone Duo: Scratched, peeled, dusted, burned, bent, brokenapple duo scratched peeled20 hours ago
Published October 27, 2026 by Philip Elmer-DeWitt

Apple's iPhone Duo: Scratched, peeled, dusted, burned, bent, broken

Don't try this at home.

Read More Apple's iPhone Duo: Scratched, peeled, dusted, burned, bent, broken

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Premarket: Apple is redapple premarket red 10-27-2621 hours ago
Published October 27, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "US stock futures muted as oil holds near April highs ahead of Fed decision" posted early Tuesday.

Read More Premarket: Apple is red

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The public Internet is dead, says Ben Thompsonapple internet dead stratechery2 days ago
Published October 26, 2026 by Philip Elmer-DeWitt

The public Internet is dead, says Ben Thompson

Long live group chats and small, subscriber-funded blogs.

Read More The public Internet is dead, says Ben Thompson

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Apple drops another product updateapple ipad mini 82 days ago
Published October 26, 2026 by Philip Elmer-DeWitt

Apple drops another product update

"It may not be able to fold, but the iPad mini 8 is the smallest tablet available that runs iPadOS."

Read More Apple drops another product update

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GenAI's big weekapple genai big week2 days ago
Published October 26, 2026 by Philip Elmer-DeWitt

GenAI's big week

"We may know a lot more soon." 

Read More GenAI's big week

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iFixit damns Apple's iPhone Duo with faint praiseapple iphone duo repairability2 days ago
Published October 26, 2026 by Philip Elmer-DeWitt

iFixit damns Apple's iPhone Duo with faint praise

"This is the most repairable foldable we've ever taken apart. But that's not saying much."

Read More iFixit damns Apple's iPhone Duo with faint praise

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Apple has outperformed the Big 8 year-to-dateapple outperformed big 82 days ago
Published October 26, 2026 by Philip Elmer-DeWitt

Apple has outperformed the Big 8 year-to-date

Posted Friday on StockTwits by Ter Tze Meng.

Read More Apple has outperformed the Big 8 year-to-date

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Premarket: Apple is redapple premarket red 10-27-262 days ago
Published October 26, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "US stock futures edge up as oil falls heading into earnings barrage" posted early Monday.

Read More Premarket: Apple is red

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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