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Apple Earnings Smackdown: Final estimates Q4 2026apple earnings smackdown q420263 hours ago
Published November 2, 2026 by Philip Elmer-DeWitt

Apple Earnings Smackdown: Final estimates Q4 2026

Exclusive: The Apple 3.0 analysts (pros and indies) have placed their bets in advance of today’s September quarter results.

Read More Apple Earnings Smackdown: Final estimates Q4 2026

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Why Apple's robot arm has been delayed and delayedapple robot delayed tilley4 hours ago
Published November 2, 2026 by Philip Elmer-DeWitt

Why Apple's robot arm has been delayed and delayed

"Much of the hardware needed for the robot has been finished for around two years, but the software team has found it difficult to keep pace."

Read More Why Apple's robot arm has been delayed and delayed

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What Steve Jobs said about touchscreens on Macs (video)apple jobs touchscreen mac brownlee5 hours ago
Published November 2, 2026 by Philip Elmer-DeWitt

What Steve Jobs said about touchscreens on Macs (video)

Plus Marques Brownlee's hands-on review of the MacBook PROLED XDR.

Read More What Steve Jobs said about touchscreens on Macs (video)

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Premarket: Apple is redapple premarket red 11-2-267 hours ago
Published November 2, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Markets Rebound. Elections and Earnings Threaten to Reignite Fears." posted early Monday

Read More Premarket: Apple is red

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Daniel Ives: 'Ternus takes the mic'apple daniel ives ternus23 hours ago
Published November 1, 2026 by Philip Elmer-DeWitt

Daniel Ives: 'Ternus takes the mic'

"We believe the setup into 2027 is a compelling one: a new form factor, an AI monetization story moving from slides to revenue, and a CEO with the product cadence to deliver on both."

Read More Daniel Ives: 'Ternus takes the mic'

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Mark Gurman's been waiting years for a touchscreen Mac, but...apple gurman touchscreen mac1 day ago
Published November 1, 2026 by Philip Elmer-DeWitt

Mark Gurman's been waiting years for a touchscreen Mac, but...

"Apple has done plenty of good things in Chief Executive Officer John Ternus’ early tenure, but this launch offers little evidence of a bold new vision for computing."

Read More Mark Gurman's been waiting years for a touchscreen Mac, but...

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Handicapping Apple's fiscal Q4 2026 earningsapple handicapping earnings q420261 day ago
Published November 1, 2026 by Philip Elmer-DeWitt

Handicapping Apple's fiscal Q4 2026 earnings

Everybody's bullish this quarter, the Indies, as usual, more than the Pros.

Read More Handicapping Apple's fiscal Q4 2026 earnings

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This week's Apple trading strategies (11/2-11/6/26)apple trading strategies 11-2-261 day ago
Published November 1, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (11/2-11/6/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (11/2-11/6/26)

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Apple's John Ternus: The Wired interviewapple ternus wired levy2 days ago
Published October 31, 2026 by Philip Elmer-DeWitt

Apple's John Ternus: The Wired interview

"Every time I tried to pin down Ternus on what mark he wants to make at Apple, he deflected the question and told me how he will continue Apple’s commitment to internal collaboration." — Steven Levy

Read More Apple's John Ternus: The Wired interview

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In defense of the Apple iPhone Duoapple duo defense dust2 days ago
Published October 31, 2026 by Philip Elmer-DeWitt

In defense of the Apple iPhone Duo

"You’ve never had a foldable before, have you? I’ve had four and this is the best made foldable I’ve ever seen."

Read More In defense of the Apple iPhone Duo

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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