"Apple didn’t miss the AI revolution. It just bet that the winners won’t be the ones who build the infrastructure. They’ll be the ones who own the customer and no one on Earth owns [better] customers than Apple."
"Apple haters want to make sure that, you know, it's not a kissass book. So, yeah, it was a tough needle to thread."
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"The company assembled about 55 million iPhones in India in 2025, up from 36 million a year earlier."
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"Energy drinks and sneakers give way to pricey AI chips and RAM modules as favorite targets."
"The MacBook Neo is not a footnote or hobby, or a pricing stunt to get people in the door before upselling them to a MacBook Air. It’s the first major new Mac aimed at the consumer market in the Apple Silicon era."
From "Apple: The first 50 years" which aired Sunday.
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"The company isn’t introducing entirely new products; instead, it’s taking proven ones and stretching them across multiple price points to capture as much market share as…












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