"Apple has captured the highest shipment share of 23% and emerged as the strongest performer in Q1 2026."
Read More Apple share of the world's wrists just keeps growing
"Apple has captured the highest shipment share of 23% and emerged as the strongest performer in Q1 2026."
Read More Apple share of the world's wrists just keeps growing
The state of the smartphone market in three bar charts. (March quarter, 2026)
Read More WSJ: Apple owns the best smartphone customers, takes most of the profits
"Apple is right to protect their margin and continue slowly expanding their market share through differentiation, not pricing." From Thompson's "Apple Price Increases" ($) posted Monday…
Read More Ben Thompson: Why Tim Cook gave an emergency interview with the WSJ
"As he takes over from Cook, he needs to prioritize making Apple’s products cool again."
Read More Here's what John Ternus needs to do about Apple ID, says Mark Gurman
A place for Apple traders and investors to share their best ideas.
Read More This week's Apple trading strategies (6/22-6/26/26)
"Samsung may still be the world's largest smartphone company on paper. But in reality, it has already lost. Here's why."
Read More Ice Universe: The difference between Samsung and Apple is profound
Tony Fadell, Greg Christie and Scott Forstall tell the story of Project Purple. "That's when Bill turned to Steve and said "this is going to be…
Read More Saturday Apple video: Apple’s Secret iPhone launch team
Since it's Juneteenth and the U.S. markets are closed, here's a fun hands-on from one of my favorite tech reviewers.
Read More Joanna Stern: 'I spent a week with new Siri' (video)
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