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Apple, TSMC and Taiwan's 'silicon shield'apple tsmc silicon shield10 minutes ago
Published May 16, 2026 by Philip Elmer-DeWitt

Apple, TSMC and Taiwan's 'silicon shield'

"As the CIA privately briefed Tim Cook, there are reasons to fear a Chinese invasion of Taiwan by 2027."

Read More Apple, TSMC and Taiwan's 'silicon shield'

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Base model iPhone 17 activations in China approach 30 millionapple iphone17 china 30M33 minutes ago
Published May 16, 2026 by Philip Elmer-DeWitt

Base model iPhone 17 activations in China approach 30 million

"The raging success of his particular device is also a major reason why the Cupertino firm has secured the majority of global smartphone profits in Q1 2026."

Read More Base model iPhone 17 activations in China approach 30 million

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Saturday Apple video: Do we get free Wi-Fi? (2011)apple saturday free wifi3 hours ago
Published May 16, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Do we get free Wi-Fi? (2011)

Steve Jobs suggests to the Cupertino city council what some of the benefits to their constituents might be if they approved the new Apple campus.

Read More Saturday Apple video: Do we get free Wi-Fi? (2011)

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Apple closes above $300 for the first time16 hours ago
Published May 15, 2026 by Philip Elmer-DeWitt

Apple closes above $300 for the first time

That's the second record close of the week, the fifth so far in the month of May.

Read More Apple closes above $300 for the first time

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Chinese press highlights Trump's recent stakes in Apple and Nvidiaapple trump scmp nvidia22 hours ago
Published May 15, 2026 by Philip Elmer-DeWitt

Chinese press highlights Trump's recent stakes in Apple and Nvidia

Trump made at least nine investments in Apple in the March quarter, the largest on March 2 with a value of between $1 million and $5 million.

Read More Chinese press highlights Trump's recent stakes in Apple and Nvidia

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Exit stage rightapple trump china exit23 hours ago
Published May 15, 2026 by Philip Elmer-DeWitt

Exit stage right

Apple's Tim Cook watches Donald Trump leave a China photo op.

Read More Exit stage right

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Kantar: Google's brand value overtakes Apple'sapple google kantar brands24 hours ago
Published May 15, 2026 by Philip Elmer-DeWitt

Kantar: Google's brand value overtakes Apple's

"Apple had occupied the lead position for the previous four consecutive years. Its slip down to second place wasn’t because of anything it did wrong."

Read More Kantar: Google's brand value overtakes Apple's

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Sam Altman is disappointed in Appleapple openai altman disappointed1 day ago
Published May 15, 2026 by Philip Elmer-DeWitt

Sam Altman is disappointed in Apple

“We have done everything from a product perspective. They have not, and worse, they haven’t even made an honest effort.” — Unnamed OpenAI executive

Read More Sam Altman is disappointed in Apple

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Premarket: Apple is redapple premarket red 5-15-261 day ago
Published May 15, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures fall after Dow retakes 50,000" posted early Friday.

Read More Premarket: Apple is red

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Blowback from Tim Cook's presence in Trump's China entourageapple cook blowback reich2 days ago
Published May 14, 2026 by Philip Elmer-DeWitt

Blowback from Tim Cook's presence in Trump's China entourage

"When it comes to making big money doing global deals, Trump’s merry band of CEOs has about as much loyalty to the United States as does Trump himself." — Robert Reich

Read More Blowback from Tim Cook's presence in Trump's China entourage

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
  • 2014
  • 2013 and earlier

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  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
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  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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