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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Postcard from Hvarapple postcard hvar2 hours ago
Published May 26, 2026 by Philip Elmer-DeWitt

Postcard from Hvar

As I was taking this photo from the castle above the town, Apple touched a new intraday high of 311.82. 

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Premarket: Apple is greenapple premarket green 5-26-265 hours ago
Published May 26, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's "Markets Shrug Off Iran Warning of Retaliation for U.S. Strikes. Stock Futures Pop." posted early Tuesday.

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Memorial Day: U.S. markets are closedapple memorial day 20262 days ago
Published May 25, 2026 by Philip Elmer-DeWitt

Memorial Day: U.S. markets are closed

Enjoy the day off. 

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Postcard from Milnaapple milna croatia brač2 days ago
Published May 24, 2026 by Philip Elmer-DeWitt

Postcard from Milna

A picturesque Baroque town on the west coast of Brač Island in Croatia’s Dalmatia region.

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This week's Apple trading strategies (5/25-5/29/26)apple trading strategies 5-25-263 days ago
Published May 24, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (5/25-5/29/26)

A place for Apple traders and investors to share their best ideas.

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Postcard from Bračapple croatia brac pucisca3 days ago
Published May 23, 2026 by Philip Elmer-DeWitt

Postcard from Brač

Cycling into Pučišća.

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Saturday Apple video: Counselor (Get a Mac 2006)apple saturday counselor 20064 days ago
Published May 23, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Counselor (Get a Mac 2006)

"Maybe you should come in twice a week."

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Apple at $308.82: Third record high in a rowapple record 308.824 days ago
Published May 22, 2026 by Philip Elmer-DeWitt

Apple at $308.82: Third record high in a row

From AAPLInvestors' Terry Gregory, keeper of the stats.

Read More Apple at $308.82: Third record high in a row

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Premarket: Apple is greenapple premarket green 5-26-264 days ago
Published May 22, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Stock Futures Climb as Iran Peace Hopes Push Markets Higher" posted early Friday.

Read More Premarket: Apple is green

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Apple at $304.99: Second record close in as many daysapple, $304.99, record close5 days ago
Published May 21, 2026 by Philip Elmer-DeWitt

Apple at $304.99: Second record close in as many days

From AAPLInvestors' Terry Gregory, keeper of the stats.

Read More Apple at $304.99: Second record close in as many days

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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