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OpenAI promises not to use Apple trade secrets — for nowapple openai trade secrets8 hours ago
Published October 15, 2026 by Philip Elmer-DeWitt

OpenAI promises not to use Apple trade secrets — for now

"For OpenAI, the agreement avoids the stain of an outright loss in its first substantive court showdown with Apple."

Read More OpenAI promises not to use Apple trade secrets — for now

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Apple investors: Set your calendarsapple q42026 11-2-268 hours ago
Published October 15, 2026 by Philip Elmer-DeWitt

Apple investors: Set your calendars

Apple's September quarter earnings report will land on the first Monday of November.

Read More Apple investors: Set your calendars

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John Ternus makes the cover of Time Magazineapple ternus time magazine9 hours ago
Published October 15, 2026 by Philip Elmer-DeWitt

John Ternus makes the cover of Time Magazine

"Rather than try to replicate his forerunners’ styles of success, Ternus has so far played to his own strengths—which are also those of Apple."

Read More John Ternus makes the cover of Time Magazine

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Under Ternus, Apple closes above $5T for first timeapple Wsj 5T11 hours ago
Published October 15, 2026 by Philip Elmer-DeWitt

Under Ternus, Apple closes above $5T for first time

"Today, Apple shares trade at a premium compared with the overall S&P 500 even though the company’s revenue growth rate is slower than the index’s average."

Read More Under Ternus, Apple closes above $5T for first time

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Premarket: Apple is greenapple premarket green 10-15-2611 hours ago
Published October 15, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Tech Stocks Slump as AI Rout Intensifies" posted early Thursday.

Read More Premarket: Apple is green

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Apple at $342.96: Second record close in as many daysapple 342 record close23 hours ago
Published October 14, 2026 by Philip Elmer-DeWitt

Apple at $342.96: Second record close in as many days

From AAPLInvestors' Terry Gregory, keeper of the stats.

Read More Apple at $342.96: Second record close in as many days

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OpenAI vs. Apple: The plot thickensapple openai plot thickens1 day ago
Published October 14, 2026 by Philip Elmer-DeWitt

OpenAI vs. Apple: The plot thickens

"... just hours before the two companies were set to face off in a California court over the iPhone maker’s blockbuster legal case claiming the AI start-up stole confidential information."

Read More OpenAI vs. Apple: The plot thickens

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Marques Brownlee on Apple's HomeView (video)apple homeview marques brownlee1 day ago
Published October 14, 2026 by Philip Elmer-DeWitt

Marques Brownlee on Apple's HomeView (video)

"My first impression is I think it's a skip for most people."

Read More Marques Brownlee on Apple's HomeView (video)

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Premarket: Apple is greenapple premarket green 10-15-261 day ago
Published October 14, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Reuters' "S&P 500, Dow futures rise ahead of big bank results, CPI data" posted early Wednesday.

Read More Premarket: Apple is green

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Gene Munster: No 'Welcome Home' surprises. So why is Apple's stock up?apple munster welcome home2 days ago
Published October 13, 2026 by Philip Elmer-DeWitt

Gene Munster: No 'Welcome Home' surprises. So why is Apple's stock up?

"The answer is as simple as the product velocity is increasing."

Read More Gene Munster: No 'Welcome Home' surprises. So why is Apple's stock up?

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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