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Last stop in France: Bordeauxapple bordeaux bourse6 hours ago
Published October 2, 2026 by Philip Elmer-DeWitt

Last stop in France: Bordeaux

Following the marriage of Eleanor of Aquitaine to King Henry II, Bordeaux began three centuries of English rule.

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Premarket: Apple is greenapple premarket green 10-2-2616 hours ago
Published October 2, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Investors' Business Daily: "Dow Jones Futures Rise, Oil Prices Tumble With Tesla, Jobs Report Due; Micron In Buy Area" posted early Friday: Dow Jones futures…

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Inside Chateaux Beynacapple chateaux beynac1 day ago
Published October 1, 2026 by Philip Elmer-DeWitt

Inside Chateaux Beynac

David Emery, friend of the blog, wanted to see the inside of a castle.

Read More Inside Chateaux Beynac

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The miracles of Rocamadourapple rocamadour miracles2 days ago
Published September 30, 2026 by Philip Elmer-DeWitt

The miracles of Rocamadour

The highpoint of our 42 mile cycle today was a tour of the canyonside town of Rocamadour, one of France's most popular pilgrimages.

Read More The miracles of Rocamadour

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Chateâu de la Treyneapple chateau treyne3 days ago
Published September 29, 2026 by Philip Elmer-DeWitt

Chateâu de la Treyne

We spent our second and third nights in a 14th Century castle that during WWII housed treasures from the Louvre.

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Château de Mercuèsapple chateau de mercue4 days ago
Published September 28, 2026 by Philip Elmer-DeWitt

Château de Mercuès

The  first night of our bike trip we spent in a 13th century castle.

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This week's Apple trading strategies (9/28-10/2/26)6 days ago
Published September 27, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (9/28-10/2/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (9/28-10/2/26)

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Apple at $341.07: A new record closeapple record close 3417 days ago
Published September 26, 2026 by Philip Elmer-DeWitt

Apple at $341.07: A new record close

From AAPLInvestors' Terry Gregory, keeper of the stats.

Read More Apple at $341.07: A new record close

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Saturday Apple video: The Smithsonian Steve Jobs Interview (4/20/95)apple saturday smithsonian jobs1 week ago
Published September 26, 2026 by Philip Elmer-DeWitt

Saturday Apple video: The Smithsonian Steve Jobs Interview (4/20/95)

"I was born in San Francisco California, USA, planet Earth on February 24, 1955."

Read More Saturday Apple video: The Smithsonian Steve Jobs Interview (4/20/95)

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Premarket: Apple is greenapple premarket green 10-2-261 week ago
Published September 25, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From "Futures Point to Higher Open as Treasury Yields, Oil Prices Pull Back" posted early Friday by Investopedia.

Read More Premarket: Apple is green

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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