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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Horace Dediu on iPhone 2.0apple duo gestural dediu2 hours ago
Published September 14, 2026 by Philip Elmer-DeWitt

Horace Dediu on iPhone 2.0

"Now a new gesture language will emerge: Opening, closing, propping, typing, flipping are all new, adding to swiping, rotating, pinch and zooming brought to us by multi-touch."

Read More Horace Dediu on iPhone 2.0

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28 million views in 4 daysapple duo video 28M3 hours ago
Published September 14, 2026 by Philip Elmer-DeWitt

28 million views in 4 days

From "Introducing the iPhone Duo" posted Wednesday by Apple.

Read More 28 million views in 4 days

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'Not some wild-eyed tech blogger foaming at the mouth' give Apple Duo thumbs upapple thumbs up duo6 hours ago
Published September 14, 2026 by Philip Elmer-DeWitt

'Not some wild-eyed tech blogger foaming at the mouth' give Apple Duo thumbs up

From Brian Sozzi's "Apple's iPhone Duo event should put the bears to rest" posted Sunday by Yahoo!Finance.

Read More 'Not some wild-eyed tech blogger foaming at the mouth' give Apple Duo thumbs up

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Premarket: Apple was red, turned greenapple premarket red 9-14-268 hours ago
Published September 14, 2026 by Philip Elmer-DeWitt

Premarket: Apple was red, turned green

From Reuters' "AI warnings knock Nasdaq futures, pressure tech stocks" posted early Monday.

Read More Premarket: Apple was red, turned green

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J.P. Morgan: Check out the iPhone 18 Pro's shorter wait timesapple iphone 18 wait times18 hours ago
Published September 14, 2026 by Philip Elmer-DeWitt

J.P. Morgan: Check out the iPhone 18 Pro's shorter wait times

"While it is still very early, trends across the two variants currently open for pre-order are tracking lower than the iPhone 17 Series during Week 1." — Analyst Samik Chatterjee

Read More J.P. Morgan: Check out the iPhone 18 Pro's shorter wait times

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Trump phone price hikeapple trump phone hike1 day ago
Published September 13, 2026 by Philip Elmer-DeWitt

Trump phone price hike

"The fact that this is just an HTC from 2024 with a gold paint job and Trump logo on it, well, let's just say you really need to be a huge Trump fan to justify the new price."

Read More Trump phone price hike

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Mark Gurman: Apple's answer to the iPhone is ... another iPhoneapple gurman duo love1 day ago
Published September 13, 2026 by Philip Elmer-DeWitt

Mark Gurman: Apple's answer to the iPhone is ... another iPhone

"To me, the iPhone Duo elicits the same feeling I had with the original iPhone or iPad during the Steve Jobs era."

Read More Mark Gurman: Apple's answer to the iPhone is ... another iPhone

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WashPo: iPhone humorapple iphone humor pritchett1 day ago
Published September 13, 2026 by Philip Elmer-DeWitt

WashPo: iPhone humor

From Edith Pritchett's cartoon in Sunday's Washington Post.

Read More WashPo: iPhone humor

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This week's Apple trading strategies (9/14-9/18/26)apple trading strategies 9-14-261 day ago
Published September 13, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (9/14-9/18/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (9/14-9/18/26)

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Duo hands ons with iJustine, Brian Tong, Mark Gurman, Marques Brownleeapple duo hands on2 days ago
Published September 12, 2026 by Philip Elmer-DeWitt

Duo hands ons with iJustine, Brian Tong, Mark Gurman, Marques Brownlee

Hands ons that caught my eye. More as they come in.

Read More Duo hands ons with iJustine, Brian Tong, Mark Gurman, Marques Brownlee

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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