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Apple touches $339.57 — a new intraday high — and overtakes Nvidiaapple 339 intraday nvidia56 minutes ago
Published July 27, 2026 by Philip Elmer-DeWitt

Apple touches $339.57 — a new intraday high — and overtakes Nvidia

Once again Apple is — at least for now — the most valuable company in the world. 

Read More Apple touches $339.57 — a new intraday high — and overtakes Nvidia

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Goldman Sachs raises Apple target $30 to $370apple goldman raise 3709 hours ago
Published July 27, 2026 by Philip Elmer-DeWitt

Goldman Sachs raises Apple target $30 to $370

"The bank sees that Apple still has opportunities to enhance revenues, especially with the continued demand for its products and the high profit margins it achieves from its services and devices."

Read More Goldman Sachs raises Apple target $30 to $370

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Premarket: Apple is greenapple premarket green 7-27-2610 hours ago
Published July 27, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Stock Futures Jump to Kick Off Crunch Week as Market Focuses on the Fed and Big Tech Earnings" posted early Monday.

Read More Premarket: Apple is green

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Apple says Micron's profit margins are too highapple mu trump margins1 day ago
Published July 26, 2026 by Philip Elmer-DeWitt

Apple says Micron's profit margins are too high

Tim Cook may have a point, but it's lost in the irony.

Read More Apple says Micron's profit margins are too high

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22 minutes with ex-Twitter CEO Dick Costoloapple costolo daily beast1 day ago
Published July 26, 2026 by Philip Elmer-DeWitt

22 minutes with ex-Twitter CEO Dick Costolo

The AI and social media stuff starts at 55:45. For U.S. politics in a Scottish accent, start at the beginning.

Read More 22 minutes with ex-Twitter CEO Dick Costolo

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This week's Apple trading strategies (7/27-7/31/26)apple trading strategies 7-27-261 day ago
Published July 26, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (7/27-7/31/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (7/27-7/31/26)

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Inviting friends of the blog to Apple’s Q3 2026 Earnings Smackdownapple smackdown q32026 invite2 days ago
Published July 25, 2026 by Philip Elmer-DeWitt

Inviting friends of the blog to Apple’s Q3 2026 Earnings Smackdown

Got a detailed Apple model? Ready to compete with the pros? First prize is a one-year subscription to Apple 3.0.

Read More Inviting friends of the blog to Apple’s Q3 2026 Earnings Smackdown

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Laura Martin: Apple's existential riskapple martin existential threat2 days ago
Published July 25, 2026 by Philip Elmer-DeWitt

Laura Martin: Apple's existential risk

"If it's wrong, it will not survive." 

Read More Laura Martin: Apple's existential risk

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Saturday Apple video: Susan Kare biographyapple saturday kare bio2 days ago
Published July 25, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Susan Kare biography

"The artistic side came from her mother, who taught her counted thread embroidery."

Read More Saturday Apple video: Susan Kare biography

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Apple's tiny capex gives it big Street credapple anti capex trade3 days ago
Published July 24, 2026 by Philip Elmer-DeWitt

Apple's tiny capex gives it big Street cred

"Alphabet's sell 0ff is giving it fresh momentum."

Read More Apple's tiny capex gives it big Street cred

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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