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The day PC Magazine fired John Dvorakapple pundit dvorak dead5 hours ago
Published July 24, 2026 by Philip Elmer-DeWitt

The day PC Magazine fired John Dvorak

"For most of his 36-year career as a tech columnist, Dvorak got Apple extravagantly, shamelessly wrong." — Apple 3.0, Sept. 23, 2018

Read More The day PC Magazine fired John Dvorak

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Morgan Stanley raises Apple price target $4 to $364apple morgan stanley 3648 hours ago
Published July 24, 2026 by Philip Elmer-DeWitt

Morgan Stanley raises Apple price target $4 to $364

The firm continues to believe that Apple fundamentals are “very strong.” — Analyst Erik Woodring

Read More Morgan Stanley raises Apple price target $4 to $364

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Premarket: Apple is greenapple premarket green 7-24-268 hours ago
Published July 24, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Reuters' "Wall St futures rise after tech rout; Mideast, tariffs in focus" posted early Friday.

Read More Premarket: Apple is green

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Counterpoint: iPhone shipments in China grew 23% YOY in June quarterapple china shone june1 day ago
Published July 23, 2026 by Philip Elmer-DeWitt

Counterpoint: iPhone shipments in China grew 23% YOY in June quarter

"Continued demand for the iPhone 17 series was further supported by consumer expectations of higher iPhone prices in Q3 2026, prompting some purchases to be brought forward."

Read More Counterpoint: iPhone shipments in China grew 23% YOY in June quarter

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Premarket: Apple is redapple premarket red 7-23-261 day ago
Published July 23, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures slip as earnings, surging oil prices remain in focus" posted early Thursday.

Read More Premarket: Apple is red

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Mark Gurman: To soften the blow of price hikes, Apple will offer new leasing programapple leasing program gurman2 days ago
Published July 22, 2026 by Philip Elmer-DeWitt

Mark Gurman: To soften the blow of price hikes, Apple will offer new leasing program

"Unlike the iPhone Upgrade Program of today, Apple Upgrade doesn’t include AppleCare."

Read More Mark Gurman: To soften the blow of price hikes, Apple will offer new leasing program

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Premarket: Apple is redapple premarket red 7-22-262 days ago
Published July 22, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "Wall St futures edge lower as caution builds ahead of Big Tech earnings" posted early Wednesday.

Read More Premarket: Apple is red

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Premarket: Apple is redapple premarket red 7-22-263 days ago
Published July 21, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's "Stock Futures Rise as Market's AI Worries Ease" posted early Tuesday.

Read More Premarket: Apple is red

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1.5TB Mac Studio rumor is the most exciting thing Errol Brandt heard this weekapple mac studio brandt4 days ago
Published July 20, 2026 by Philip Elmer-DeWitt

1.5TB Mac Studio rumor is the most exciting thing Errol Brandt heard this week

"Strangely enough that means Apple will probably be the one that saves your community from data centers."

Read More 1.5TB Mac Studio rumor is the most exciting thing Errol Brandt heard this week

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Apple is No. 1 in shareholder wealth creation over the last 100 yearsapple wealth creation century4 days ago
Published July 20, 2026 by Philip Elmer-DeWitt

Apple is No. 1 in shareholder wealth creation over the last 100 years

"The degree to which wealth creation is concentrated in a few firms has increased sharply in recent years."

Read More Apple is No. 1 in shareholder wealth creation over the last 100 years

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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