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IDC: As the PC market shrank, Apple gained shareapple mac idc share41 minutes ago
Published October 9, 2026 by Philip Elmer-DeWitt

IDC: As the PC market shrank, Apple gained share

From "PC Market Woes Continue: Shipments Fall 20.1% in Q3 2026 as Pull-In Hangover and Supply Constraints Bite" posted Friday.

Read More IDC: As the PC market shrank, Apple gained share

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Mark Gurman: John Ternus' first five weeks as Apple CEO (video)apple gurman ternus video8 hours ago
Published October 9, 2026 by Philip Elmer-DeWitt

Mark Gurman: John Ternus' first five weeks as Apple CEO (video)

"My impressions are that he's a lot like an Apple product. He looks very polished. He looks very competent and confident." — Bloomberg's tech editor Vlad Savov

Read More Mark Gurman: John Ternus' first five weeks as Apple CEO (video)

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Nikkei Asia strikes againapple nikkei lucy football10 hours ago
Published October 9, 2026 by Philip Elmer-DeWitt

Nikkei Asia strikes again

Apple's "Welcome Home" post catapulted the stock above $340 Thursday. Nikkei pulled its old trick on Friday. 

Read More Nikkei Asia strikes again

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Premarket: Apple is redapple premarket red 10-9-2611 hours ago
Published October 9, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Yahoo!Finance's "Dow, S&P 500, Nasdaq futures rise as oil prices fall, tech recovers" posted early Friday.

Read More Premarket: Apple is red

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Apple throws a monkey wrench into the digital ad businessapple monkey wrench ad business1 day ago
Published October 8, 2026 by Philip Elmer-DeWitt

Apple throws a monkey wrench into the digital ad business

"Now alarm bells are going off at The Trade Desk."

Read More Apple throws a monkey wrench into the digital ad business

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The Gray Lady likes 'Cupertino'apple cupertino poniewozik video1 day ago
Published October 8, 2026 by Philip Elmer-DeWitt

The Gray Lady likes 'Cupertino'

"The delightfully feisty 'Cupertino' argues, with a populist spirit, that tech has become so pervasive that it is actually the only story — and maybe, if we don’t watch out, our last one."

Read More The Gray Lady likes 'Cupertino'

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Daniel Ives: 'Apple will be the toll collector on the consumer AI highway'apple ai toll ives1 day ago
Published October 8, 2026 by Philip Elmer-DeWitt

Daniel Ives: 'Apple will be the toll collector on the consumer AI highway'

"We believe the AI vision and monetization is worth another $75 per share to the Apple valuation and Cupertino continues to a be a sleeping giant now waking up in the AI race."

Read More Daniel Ives: 'Apple will be the toll collector on the consumer AI highway'

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Premarket: Apple is greenapple premarket green 10-8-261 day ago
Published October 8, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From CNBC's "Dow futures drop more than 400 points as yields and oil rise again" posted early Thursday.

Read More Premarket: Apple is green

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T.Row Price money manager likes Apple's smart home pushapple wang trow price2 days ago
Published October 7, 2026 by Philip Elmer-DeWitt

T.Row Price money manager likes Apple's smart home push

"I think AI can make the smart phone really smart." — Tony Wang

Read More T.Row Price money manager likes Apple's smart home push

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Apple 3.0 meetup in Palo Alto 6/11/26 (video)apple meetup palo alto video2 days ago
Published October 7, 2026 by Philip Elmer-DeWitt

Apple 3.0 meetup in Palo Alto 6/11/26 (video)

T-shirts, photos and video by Romeo A Esparrago Jr

Read More Apple 3.0 meetup in Palo Alto 6/11/26 (video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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