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Horace Dediu: There's a limit to how much memory cost Apple can swallowapple dediu price hikes14 minutes ago
Published June 18, 2026 by Philip Elmer-DeWitt

Horace Dediu: There's a limit to how much memory cost Apple can swallow

"This is a '100 year flood' and worse than tariffs and Covid."

Read More Horace Dediu: There's a limit to how much memory cost Apple can swallow

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Wedbush sticks with its Buy rating and Street-high Apple $400 targetapple wedbush ives intel4 hours ago
Published June 18, 2026 by Philip Elmer-DeWitt

Wedbush sticks with its Buy rating and Street-high Apple $400 target

"We believe the company is in a strong position to increase prices without sacrificing hardware performance and risking increasing customer churn." — Analyst Daniel Ives

Read More Wedbush sticks with its Buy rating and Street-high Apple $400 target

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Trump breaks Apple newsapple trump intel chips5 hours ago
Published June 18, 2026 by Philip Elmer-DeWitt

Trump breaks Apple news

"Intel reached a preliminary deal to make some chips for ​Apple after more than a year of discussions, the Wall Street Journal reported in May."

Read More Trump breaks Apple news

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Premarket: Apple is greenapple premarket green 6-18-265 hours ago
Published June 18, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From CNBC's "Stock futures rise as Wall Street tries to rebound from Fed-led sell-off" posted early Thursday.

Read More Premarket: Apple is green

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Tim Cook: Get ready to pay more for Apple devicesapple cook price increases6 hours ago
Published June 18, 2026 by Philip Elmer-DeWitt

Tim Cook: Get ready to pay more for Apple devices

"We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable.”

Read More Tim Cook: Get ready to pay more for Apple devices

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It's Juneteenth tomorrow. What has Apple done for African Americans lately?apple juneteenth tim cook6 hours ago
Published June 18, 2026 by Philip Elmer-DeWitt

It's Juneteenth tomorrow. What has Apple done for African Americans lately?

Under Tim Cook — who famously keeps a B/W photo of Martin Luther King in his office — quite a bit. From Perplexity...

Read More It's Juneteenth tomorrow. What has Apple done for African Americans lately?

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Mark Gurman: Apple's AirPods with eyes pushed back one yearapple airpods eyes 20271 day ago
Published June 17, 2026 by Philip Elmer-DeWitt

Mark Gurman: Apple's AirPods with eyes pushed back one year

"The offerings will be part of what Apple intends to be its biggest wave of new products yet."

Read More Mark Gurman: Apple's AirPods with eyes pushed back one year

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Reading in a moving car make you sick? There's an Apple app for that.apple dots car sickness1 day ago
Published June 17, 2026 by Philip Elmer-DeWitt

Reading in a moving car make you sick? There's an Apple app for that.

"It sounds preposterous, but I’m here to tell you that it actually works."

Read More Reading in a moving car make you sick? There's an Apple app for that.

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Premarket: Apple is redapple premarket red 6-17-261 day ago
Published June 17, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Nasdaq Futures Rising as Iran Peace Deal Boosts the Market Ahead of Fed Decision" posted early Wednesday.

Read More Premarket: Apple is red

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IDC: Apple's iPhone will defy gravity in 2026apple iphone idc gravity2 days ago
Published June 16, 2026 by Philip Elmer-DeWitt

IDC: Apple's iPhone will defy gravity in 2026

“In a year when the broader smartphone market will record its steepest decline in history, iOS will deliver its highest annual share ever, at 22%." — IDC VP Francisco Jeronimo

Read More IDC: Apple's iPhone will defy gravity in 2026

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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