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Mark Gurman: Big changes coming for the Apple Watch?apple watch redesigns gurman13 hours ago
Published August 9, 2026 by Philip Elmer-DeWitt

Mark Gurman: Big changes coming for the Apple Watch?

"The company is considering new devices with no displays, as well as different types of screens and various sizes."

Read More Mark Gurman: Big changes coming for the Apple Watch?

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Apple gives X's deep fakes a free passapple x free pass16 hours ago
Published August 9, 2026 by Philip Elmer-DeWitt

Apple gives X's deep fakes a free pass

"Removing X would have likely caused a firestorm of political response against Apple." — Georgetown's Anupam Chander

Read More Apple gives X's deep fakes a free pass

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This week's Apple trading strategies (8/10-8/14/26)apple trading strategies 8-10-2617 hours ago
Published August 9, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (8/10-8/14/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (8/10-8/14/26)

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Tim Bajarin's Mt. Rushmore of tech journalismapple rushmore bajarin journalism2 days ago
Published August 8, 2026 by Philip Elmer-DeWitt

Tim Bajarin's Mt. Rushmore of tech journalism

Honoring Walt Mossberg, John Markoff, Steven Levy and David Pogue.

Read More Tim Bajarin's Mt. Rushmore of tech journalism

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Saturday Apple video: Steve Jobs and the Apple storyapple saturday german documentary2 days ago
Published August 8, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs and the Apple story

"From rebel to tech titan," a new German public TV documentary.

Read More Saturday Apple video: Steve Jobs and the Apple story

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How Apple wins AI's endgameapple endgame ai nvidia2 days ago
Published August 7, 2026 by Philip Elmer-DeWitt

How Apple wins AI's endgame

"The endgame of AI is not four companies renting you intelligence by the token from a datacenter in Virginia."

Read More How Apple wins AI's endgame

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Mark Gurman: OpenAI's first device will be shiny AI donutapple gurman openai donut3 days ago
Published August 7, 2026 by Philip Elmer-DeWitt

Mark Gurman: OpenAI's first device will be shiny AI donut

"The device is designed to learn more about a user over time, letting it tailor conversations and act more like a real person."

Read More Mark Gurman: OpenAI's first device will be shiny AI donut

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Tiny Chinese chipmaker teaches giant Apple a lessonapple cxmt backfire3 days ago
Published August 7, 2026 by Philip Elmer-DeWitt

Tiny Chinese chipmaker teaches giant Apple a lesson

"Apple seemingly lost its main point of leverage."

Read More Tiny Chinese chipmaker teaches giant Apple a lesson

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Apple owns 65% of the (growing) premium smartphone marketapple smartphone counterpoint 1H20263 days ago
Published August 7, 2026 by Philip Elmer-DeWitt

Apple owns 65% of the (growing) premium smartphone market

"Apple registered 9% YoY growth in H1 2026, driven by the strong performance of the iPhone 17 series, especially the base model."

Read More Apple owns 65% of the (growing) premium smartphone market

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Omdia: Apple still rules the shrinking tablet market; Lenova is growing fastapple omdia tablets q220263 days ago
Published August 7, 2026 by Philip Elmer-DeWitt

Omdia: Apple still rules the shrinking tablet market; Lenova is growing fast

"In Q2 2026, Apple retained its leading position despite an 8% year-on-year decline in shipments, shipping 13.5 million iPads worldwide and capturing a 38% market share."

Read More Omdia: Apple still rules the shrinking tablet market; Lenova is growing fast

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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