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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Mark Gurman: Apple granted iPhone designers anti-poaching stock optionsapple designers bonus poaching4 hours ago
Published March 27, 2026 by Philip Elmer-DeWitt

Mark Gurman: Apple granted iPhone designers anti-poaching stock options

"In many cases, the awards — separate from Apple’s typical bonuses — are worth roughly $200,000 to $400,000 over the full vesting period."

Read More Mark Gurman: Apple granted iPhone designers anti-poaching stock options

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Apple quietly pulls plug on 'cheese grater' Mac Proapple cheesegrater mac pro5 hours ago
Published March 27, 2026 by Philip Elmer-DeWitt

Apple quietly pulls plug on 'cheese grater' Mac Pro

"To me, this is the strongest Mac lineup in years, and perhaps the strongest Mac lineup ever." — 9to5Mac's Chance Miller

Read More Apple quietly pulls plug on 'cheese grater' Mac Pro

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Marques Brownlee: Apple's new laptops are putting Microsoft on noticeapple windows laptops brownlee6 hours ago
Published March 27, 2026 by Philip Elmer-DeWitt

Marques Brownlee: Apple's new laptops are putting Microsoft on notice

"It's become pretty clear, the more I think about it, that Windows vs. Mac laptops is basically the same as iPhone vs. Android."

Read More Marques Brownlee: Apple's new laptops are putting Microsoft on notice

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Harry McCracken records Apple's origin storyapple mccracken oral history6 hours ago
Published March 27, 2026 by Philip Elmer-DeWitt

Harry McCracken records Apple's origin story

"Today, as Apple turns 50, its presence in our lives is so pervasive—2.5 billion of the company’s devices are in active use—that its unlikely origin story is more resonant than ever."

Read More Harry McCracken records Apple's origin story

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Wedbush's Street-high $350 Apple target is nearly $100 above the share priceapple wedbush ives walls8 hours ago
Published March 27, 2026 by Philip Elmer-DeWitt

Wedbush's Street-high $350 Apple target is nearly $100 above the share price

"Apple remains one of our favorite tech names and one of our IVES AI 30 winners as the consumer AI Revolution ultimately goes through the walls of Cupertino." — Analyst Daniel Ives

Read More Wedbush's Street-high $350 Apple target is nearly $100 above the share price

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Premarket: Apple is greenapple premarket green 3-27-268 hours ago
Published March 27, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Market Extends Slump Despite Trump Delaying Iran Attacks. Futures Fall With Nasdaq in Correction Territory." posted early Friday.

Read More Premarket: Apple is green

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Is this why Apple jumped Thursday morning?apple pop thursday1 day ago
Published March 26, 2026 by Philip Elmer-DeWitt

Is this why Apple jumped Thursday morning?

"The expansion builds on Apple's $600 ​billion, four-year commitment to invest in U.S. manufacturing ​announced last year."

Read More Is this why Apple jumped Thursday morning?

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Google's breakthrough is Apple's gainapple google jevons paradox1 day ago
Published March 26, 2026 by Philip Elmer-DeWitt

Google's breakthrough is Apple's gain

The Jevons Paradox showed that the more efficient coal production technology became, the more demand rose.

Read More Google's breakthrough is Apple's gain

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Needham: Why the AI buildout hasn't paid off yetapple ai needham payoff1 day ago
Published March 26, 2026 by Philip Elmer-DeWitt

Needham: Why the AI buildout hasn't paid off yet

"Friction in replacing FTEs with LLMs owing to emotional connections may negatively impact near-term ROICs on GenAI investments." — Analyst Laura Martin

Read More Needham: Why the AI buildout hasn't paid off yet

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How a friend of the bros sees Zuck's judicial comeuppanceapple om zuck trials1 day ago
Published March 26, 2026 by Philip Elmer-DeWitt

How a friend of the bros sees Zuck's judicial comeuppance

"This week two verdicts came in quick succession. First, a New Mexico jury ordered Meta to pay $375 million for knowingly enabling child predators on Instagram and Facebook."

Read More How a friend of the bros sees Zuck's judicial comeuppance

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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