Skip to content

Philip Elmer‑DeWittPhilip Elmer‑DeWitt

Apple 3.0

  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services
Three Apple analysts see gold in the iPhone foldapple fold gold analysts34 minutes ago
Published March 23, 2026 by Philip Elmer-DeWitt

Three Apple analysts see gold in the iPhone fold

Morgan Stanley's Erik Woodring estimates that Apple could generate $40 billion to $60 billion in revenue from foldable phones in the next 18 months.

Read More Three Apple analysts see gold in the iPhone fold

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

Leave a Comment

Premarket: Apple was red, turned greenapple premarket red 3-23-268 hours ago
Published March 23, 2026 by Philip Elmer-DeWitt

Premarket: Apple was red, turned green

From CNBC's "Stock futures slide after Trump ultimatum to Iran" posted early Monday.

Read More Premarket: Apple was red, turned green

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

11 Comments

Mark Gurman profiles Apple's John Ternus18 hours ago
Published March 23, 2026 by Philip Elmer-DeWitt

Mark Gurman profiles Apple's John Ternus

"Tim Cook doesn’t want to talk about retirement yet, but John Ternus is emerging as his most likely successor."

Read More Mark Gurman profiles Apple's John Ternus

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

4 Comments

Mark Gurman: Why Apple's AirPods Max 2 is a letdownapple gurman airpodsmax21 day ago
Published March 22, 2026 by Philip Elmer-DeWitt

Mark Gurman: Why Apple's AirPods Max 2 is a letdown

"The lines between marketing and innovation are clearly blurring."

Read More Mark Gurman: Why Apple's AirPods Max 2 is a letdown

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

10 Comments

This week's Apple trading strategies (3/23-3/27/26)apple trading strategies 3-23-261 day ago
Published March 22, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (3/23-3/27/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (3/23-3/27/26)

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

6 Comments

7th Apple 3.0 price target contest: Where we standapple 7th target contest stand2 days ago
Published March 21, 2026 by Philip Elmer-DeWitt

7th Apple 3.0 price target contest: Where we stand

Nine days before the 2027 betting window closes we have 36 contestants with an average target of $316, $39 (14%) higher than last year.

Read More 7th Apple 3.0 price target contest: Where we stand

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

20 Comments

Apple dragged into Lux Optics co-founders fightapple aquihire lux optics2 days ago
Published March 21, 2026 by Philip Elmer-DeWitt

Apple dragged into Lux Optics co-founders fight

"A chronicle of an ugly breakup between two startup co-founders."

Read More Apple dragged into Lux Optics co-founders fight

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

4 Comments

Has Apple forgotten its most important lesson?apple anthropic focus openai2 days ago
Published March 21, 2026 by Philip Elmer-DeWitt

Has Apple forgotten its most important lesson?

“I’m actually as proud of many of the things we haven’t done, as the things we have done.”  — Steve Jobs in 2008

Read More Has Apple forgotten its most important lesson?

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

6 Comments

Saturday Apple video: Waiting in the wings (1996)Saturday apple video rukeyser2 days ago
Published March 21, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Waiting in the wings (1996)

"When I left Apple 10 years ago, we were 10 years ahead of everyone else." — Steve Jobs

Read More Saturday Apple video: Waiting in the wings (1996)

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

4 Comments

Mac virginsapple mac virgins neo3 days ago
Published March 20, 2026 by Philip Elmer-DeWitt

Mac virgins

"The company lowered one of the biggest barriers to entry… without ruining the Mac experience."

Read More Mac virgins

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

7 Comments

Posts pagination

1 2 … 1,367 Next
Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
  • 2014
  • 2013 and earlier

Blog Roll

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
Apple 3.0
  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services

© 2022 Philip Elmer-DeWitt