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Is this why Apple jumped Thursday morning?apple pop thursday4 hours ago
Published March 26, 2026 by Philip Elmer-DeWitt

Is this why Apple jumped Thursday morning?

"The expansion builds on Apple's $600 ​billion, four-year commitment to invest in U.S. manufacturing ​announced last year."

Read More Is this why Apple jumped Thursday morning?

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Google's breakthrough is Apple's gainapple google jevons paradox5 hours ago
Published March 26, 2026 by Philip Elmer-DeWitt

Google's breakthrough is Apple's gain

The Jevons Paradox showed that the more efficient coal production technology became, the more demand rose.

Read More Google's breakthrough is Apple's gain

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Needham: Why the AI buildout hasn't paid off yetapple ai needham payoff5 hours ago
Published March 26, 2026 by Philip Elmer-DeWitt

Needham: Why the AI buildout hasn't paid off yet

"Friction in replacing FTEs with LLMs owing to emotional connections may negatively impact near-term ROICs on GenAI investments." — Analyst Laura Martin

Read More Needham: Why the AI buildout hasn't paid off yet

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How a friend of the bros sees Zuck's judicial comeuppanceapple om zuck trials6 hours ago
Published March 26, 2026 by Philip Elmer-DeWitt

How a friend of the bros sees Zuck's judicial comeuppance

"This week two verdicts came in quick succession. First, a New Mexico jury ordered Meta to pay $375 million for knowingly enabling child predators on Instagram and Facebook."

Read More How a friend of the bros sees Zuck's judicial comeuppance

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How Apple verifies ages on the other side of the pondapple uk age verification7 hours ago
Published March 26, 2026 by Philip Elmer-DeWitt

How Apple verifies ages on the other side of the pond

Scanning an ID or using a credit card will do the trick. 

Read More How Apple verifies ages on the other side of the pond

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Premarket: Apple is redapple premarket red 3-26-268 hours ago
Published March 26, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Markets Fall as Iran Rejects Trump Peace Plan. Stock Futures Drop, Oil Prices Soar." posted early Thursday.

Read More Premarket: Apple is red

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Zuck hit with a 1-2 punchapple jury zuck meta21 hours ago
Published March 25, 2026 by Philip Elmer-DeWitt

Zuck hit with a 1-2 punch

A day after one jury socked Meta for $375 million in damages, another hit it for millions more.

Read More Zuck hit with a 1-2 punch

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Why this Apple 'uber-skeptic' doesn't sell his stockapple uberskeptic paul meeks23 hours ago
Published March 25, 2026 by Philip Elmer-DeWitt

Why this Apple 'uber-skeptic' doesn't sell his stock

"It has so many fan boys, this company, that no matter what happens, no matter how far down the road they kick the can on AI and other purported growth drivers, they always come in to support the stock."

Read More Why this Apple 'uber-skeptic' doesn't sell his stock

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Tim Cook not picked for Trump's Science Councilapple trump science council24 hours ago
Published March 25, 2026 by Philip Elmer-DeWitt

Tim Cook not picked for Trump's Science Council

The Council will be co-chaired by David Sacks and Michael Kratsios.

Read More Tim Cook not picked for Trump's Science Council

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Jessica Levin: Apple's AI deal with Google runs deepapple lessin google AI1 day ago
Published March 25, 2026 by Philip Elmer-DeWitt

Jessica Levin: Apple's AI deal with Google runs deep

"In fact, Apple has complete access to the Gemini model in its own data center facilities."

Read More Jessica Levin: Apple's AI deal with Google runs deep

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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