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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Mark Gurman: Apple glasses to ship in early 2027apple meta glasses 202718 minutes ago
Published April 12, 2026 by Philip Elmer-DeWitt

Mark Gurman: Apple glasses to ship in early 2027

"The glasses are part of a broader, three-pronged AI wearables strategy that also includes new AirPods and a camera-equipped pendant."

Read More Mark Gurman: Apple glasses to ship in early 2027

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Architecture wars: Intel sells the most CPUs, Apple sells the bestapple intel cpu march5 hours ago
Published April 12, 2026 by Philip Elmer-DeWitt

Architecture wars: Intel sells the most CPUs, Apple sells the best

"The March 2026 Amazon Global sales data reveals a starkly stratified battlefield."

Read More Architecture wars: Intel sells the most CPUs, Apple sells the best

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Apple's laptops win both market and revenue shareapple laptop revenue share6 hours ago
Published April 12, 2026 by Philip Elmer-DeWitt

Apple's laptops win both market and revenue share

This month, the market saw a clear distinction between brands competing on volume and those, led by Apple, successfully commanding the lion’s share of total revenue.

Read More Apple's laptops win both market and revenue share

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This week's Apple trading strategies (4/13-4/17/26)apple trading strategies 4-13-268 hours ago
Published April 12, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (4/13-4/17/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (4/13-4/17/26)

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Microsoft, start your enginesapple macbook neo windows1 day ago
Published April 11, 2026 by Philip Elmer-DeWitt

Microsoft, start your engines

"A history of fast follows (and my own sources) tells me that Apple’s $599 MacBook Neo announcement last month will force Microsoft to seriously improve Windows."

Read More Microsoft, start your engines

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Saturday Apple video: Why Steve Jobs bought Pixar (1996)saturday apple pixar jobs1 day ago
Published April 11, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Why Steve Jobs bought Pixar (1996)

"I met Ed Catmull in 1985 and he shared with me his dream about making the first computer-animated feature film."

Read More Saturday Apple video: Why Steve Jobs bought Pixar (1996)

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Apple TV is coming to Amazon Prime soonapple prime video TV2 days ago
Published April 10, 2026 by Philip Elmer-DeWitt

Apple TV is coming to Amazon Prime soon

"Starting this month, Apple TV will be available on Prime Video in the U.S. Amazon announced the new partnership on Apr. 10, and it makes a huge change."

Read More Apple TV is coming to Amazon Prime soon

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What killed the Towson Town Center Apple Store?apple store towson union2 days ago
Published April 10, 2026 by Philip Elmer-DeWitt

What killed the Towson Town Center Apple Store?

It was economic conditions — and the ailing mall — not the union.

Read More What killed the Towson Town Center Apple Store?

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Counterpoint: Apple Leads Q1 for First Timeapple iphone counterpoint q120262 days ago
Published April 10, 2026 by Philip Elmer-DeWitt

Counterpoint: Apple Leads Q1 for First Time

Continuous strong demand for the iPhone 17 series and aggressive trade-in programs, along with ecosystem stickiness, drove overall volume growth despite a softer macro environment.

Read More Counterpoint: Apple Leads Q1 for First Time

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Apple Watch falls off China's top 10 best-seller listapple watch china huawei2 days ago
Published April 10, 2026 by Philip Elmer-DeWitt

Apple Watch falls off China's top 10 best-seller list

The rising adoption of local brands negatively impacted Apple’s shipments in China in 2025.

Read More Apple Watch falls off China's top 10 best-seller list

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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