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CBS Sunday Morning celebrates 50 years of Apple (2 videos)apple cook cbs pogue11 hours ago
Published March 8, 2026 by Philip Elmer-DeWitt

CBS Sunday Morning celebrates 50 years of Apple (2 videos)

From "Apple: The first 50 years" which aired Sunday.

Read More CBS Sunday Morning celebrates 50 years of Apple (2 videos)

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Mark Gurman: Apple's coming Ultra product linesapple gurman neo ultra21 hours ago
Published March 8, 2026 by Philip Elmer-DeWitt

Mark Gurman: Apple's coming Ultra product lines

"The company isn’t introducing entirely new products; instead, it’s taking proven ones and stretching them across multiple price points to capture as much market share as…

Read More Mark Gurman: Apple's coming Ultra product lines

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This week's Apple trading strategies (3/9-3/13/26)apple trading strategies 3-9-2621 hours ago
Published March 8, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (3/9-3/13/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (3/9-3/13/26)

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War fallout: Iranian drones damage AI data centersapple iran damages datacenters2 days ago
Published March 7, 2026 by Philip Elmer-DeWitt

War fallout: Iranian drones damage AI data centers

"Data centers have already proliferated across the Gulf, with 61 in Saudi Arabia and 57 in the Emirates."

Read More War fallout: Iranian drones damage AI data centers

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Snell on Pogue's 'Apple'apple snell pogue review2 days ago
Published March 7, 2026 by Philip Elmer-DeWitt

Snell on Pogue's 'Apple'

"David Pogue’s tour through the 50-year history of Apple lights on dozens of innovations along the way. Not all of them bore fruit."

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Saturday Apple video: Made for work (Get a Mac 2006)apple saturday video work2 days ago
Published March 7, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Made for work (Get a Mac 2006)

"No checkbooks, no inboxes, no employers. Just wild imaginations."

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Apple's MacBook Neo is already selling outapple macbook neo soldout3 days ago
Published March 6, 2026 by Philip Elmer-DeWitt

Apple's MacBook Neo is already selling out

From "MacBook Neo shipping delays emerge for Blush and Citrus colors amid strong demand" posted Friday by MacDailyNews.

Read More Apple's MacBook Neo is already selling out

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Apple's MacBook Neo stars in this week's Joy of Techapple macbook neo jot3 days ago
Published March 6, 2026 by Philip Elmer-DeWitt

Apple's MacBook Neo stars in this week's Joy of Tech

From Nitrozac and Snaggy's "New JoT… Chromebooks' Anxiety!" posted Thursday to JoT subscribers.

Read More Apple's MacBook Neo stars in this week's Joy of Tech

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Premarket: Apple is redapple premarket red 3-6-263 days ago
Published March 6, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Dow futures fall as index heads for worst week since October" posted early Friday.

Read More Premarket: Apple is red

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Apple MacBook Neo hands on (videos)apple macbook neo handsons4 days ago
Published March 5, 2026 by Philip Elmer-DeWitt

Apple MacBook Neo hands on (videos)

These are the first impressions that caught my eye.

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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