These are the first impressions that caught my eye.
"Apple is going into attack mode. They see the memory crisis as an opportunity to gain market share." — IDC's Francisco Jeronimo.
Read More WSJ: Apple is using memory chip costs like a scalpel to slice up its competitors
Excerpts from the commentary I've seen. More as it comes in.
Read More Apple's 'big week' winds down: What the analysts are saying
From "Hello, MacBook Neo" posted Wednesday on Apple.com.
"ChatGPT continues to be the biggest beneficiary of the AI search dispersion globally." — Analyst Wamsi Mohan.
Read More BofA: Apple's Apple Store downloads and dollars per download grow apace
"This model only works for Apple, Amazon, and Google, because they don’t need their music platforms to be wildly profitable. Amazon uses music as a loss-leader to keep you paying for Prime. Apple uses it to sell $1,000 iPhones." — Canadian music executive Joel Gouveia
The company raised the new Macs' prices so it could avoid raising the iPhone's.
Read More Gene Munster: How Apple keeps margins steady as memory prices soar
Below, the videos I've seen so far. More as they come in.
Read More Here's how Apple is promoting its 'big week' products on YouTube













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