Skip to content

Philip Elmer‑DeWittPhilip Elmer‑DeWitt

Apple 3.0

  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services
Apple's Industrial Design shakeup: Mark Gurman speaks (video)apple gurman id video5 hours ago
Published June 24, 2026 by Philip Elmer-DeWitt

Apple's Industrial Design shakeup: Mark Gurman speaks (video)

From "Apple’s New CEO Must Restore Company’s Design Edge: Power On" which aired Tuesday on Bloomberg TV.

Read More Apple's Industrial Design shakeup: Mark Gurman speaks (video)

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

5 Comments

Suppliers say the September launch of Apple's foldable iPhone is onapple fold september launch7 hours ago
Published June 24, 2026 by Philip Elmer-DeWitt

Suppliers say the September launch of Apple's foldable iPhone is on

"The news pushes back on earlier concerns from analysts and leakers."

Read More Suppliers say the September launch of Apple's foldable iPhone is on

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

8 Comments

Premarket: Apple is greenapple premarket green 6-24-267 hours ago
Published June 24, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From CNBC's "Stock futures are mixed ahead of Micron earnings; tech stocks rebound after sell-off" posted early Wednesday.

Read More Premarket: Apple is green

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

9 Comments

Why Eddy Cue launched Apple TV witout any licensed contentapple cue tv license1 day ago
Published June 23, 2026 by Philip Elmer-DeWitt

Why Eddy Cue launched Apple TV witout any licensed content

"We did something that I believe that most people told me you couldn’t do."

Read More Why Eddy Cue launched Apple TV witout any licensed content

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

12 Comments

Tata in troubleapple tata trouble leaks1 day ago
Published June 23, 2026 by Philip Elmer-DeWitt

Tata in trouble

One of Apple's most important suppliers in India is leaking both agricultural contaminants and confidential documents.

Read More Tata in trouble

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

5 Comments

Premarket: Apple is redapple premarket red 6-23-261 day ago
Published June 23, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Stock Futures Dive as Tech Selloff Rages On" posted early Tuesday.

Read More Premarket: Apple is red

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

3 Comments

KGI lowers Apple rating to Neutral, raises target $9 to $315apple kgi 315 hold2 days ago
Published June 22, 2026 by Philip Elmer-DeWitt

KGI lowers Apple rating to Neutral, raises target $9 to $315

"Do I contradict myself? Very well then I contradict myself."

Read More KGI lowers Apple rating to Neutral, raises target $9 to $315

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

6 Comments

Apple share of the world's wrists just keeps growingapple watch march 20262 days ago
Published June 22, 2026 by Philip Elmer-DeWitt

Apple share of the world's wrists just keeps growing

"Apple has captured the highest shipment share of 23% and emerged as the strongest performer in Q1 2026."

Read More Apple share of the world's wrists just keeps growing

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

3 Comments

WSJ: Apple owns the best smartphone customers, takes most of the profitsapple profits smartphone richest2 days ago
Published June 22, 2026 by Philip Elmer-DeWitt

WSJ: Apple owns the best smartphone customers, takes most of the profits

The state of the smartphone market in three bar charts. (March quarter, 2026)

Read More WSJ: Apple owns the best smartphone customers, takes most of the profits

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

6 Comments

Ben Thompson: Why Tim Cook gave an emergency interview with the WSJapple thompson price increases2 days ago
Published June 22, 2026 by Philip Elmer-DeWitt

Ben Thompson: Why Tim Cook gave an emergency interview with the WSJ

"Apple is right to protect their margin and continue slowly expanding their market share through differentiation, not pricing." From Thompson's "Apple Price Increases" ($) posted Monday…

Read More Ben Thompson: Why Tim Cook gave an emergency interview with the WSJ

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

5 Comments

Posts pagination

1 2 … 1,405 Next
Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
  • 2014
  • 2013 and earlier

Blog Roll

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
Apple 3.0
  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services

© 2022 Philip Elmer-DeWitt
 

Loading Comments...
 

You must be logged in to post a comment.