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Apple's 2026 holiday adapple holiday ad 20266 minutes ago
Published November 12, 2026 by Philip Elmer-DeWitt

Apple's 2026 holiday ad

An Apple tradition dating back to 2010.

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Premarket: Apple is greenapple premarket green 11-12-2645 minutes ago
Published November 12, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Reuters' "Nasdaq, S&P 500 futures fall as Nvidia turbulence unsettles AI stocks" posted early Thursday.

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Apple soars to $355.63, second record close in as many daysapple soars record 35515 hours ago
Published November 11, 2026 by Philip Elmer-DeWitt

Apple soars to $355.63, second record close in as many days

Shares closed within pennies of their intraday high of $355.90.

Read More Apple soars to $355.63, second record close in as many days

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China Renaissance raises its Apple target $185 to $425apple china renaissance 42517 hours ago
Published November 11, 2026 by Philip Elmer-DeWitt

China Renaissance raises its Apple target $185 to $425

 "A Little Vindication Is a Wonderful Thing!" — Jerry Doyle

Read More China Renaissance raises its Apple target $185 to $425

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The bull case for Appleapple bull case simplywallst23 hours ago
Published November 11, 2026 by Philip Elmer-DeWitt

The bull case for Apple

"The key near term catalyst remains whether Apple can keep delivering sticky AI features without margin strain."

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Premarket: Apple is redapple premarket red 11-11-2624 hours ago
Published November 11, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Markets Swept Up in AI Optimism but Inflation Fears Aren’t Going Away" posted early Wednesday.

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Who's the most valuable company in the land, by far?apple nvidia sex valuation2 days ago
Published November 10, 2026 by Philip Elmer-DeWitt

Who's the most valuable company in the land, by far?

Jensen Huang's sex-and-spy scandal gives John Ternus' Apple a $782 billion edge.

Read More Who's the most valuable company in the land, by far?

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Apple price target roundupapple targets macdailynews 11-9-262 days ago
Published November 10, 2026 by Philip Elmer-DeWitt

Apple price target roundup

"Bernstein, Argus, Evercore ISI, and Rothschild & Co Redburn are among those expressing continued confidence in Apple’s ability to support premium hardware pricing while generating strong cash flow."

Read More Apple price target roundup

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Premarket: Apple was red, turned greenapple premarket red 11-10-262 days ago
Published November 10, 2026 by Philip Elmer-DeWitt

Premarket: Apple was red, turned green

From Reuters' "S&P 500, Dow futures climb as oil slide lifts sentiment" posted early Tuesday.

Read More Premarket: Apple was red, turned green

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Apple closes at $350.69, a new recordapple 350 record close3 days ago
Published November 10, 2026 by Philip Elmer-DeWitt

Apple closes at $350.69, a new record

From AAPLInvestors' Terry Gregory, keeper of the stats.

Read More Apple closes at $350.69, a new record

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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