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Tim Apple, meet John Ternipapple tim john ternip13 hours ago
Published September 11, 2026 by Philip Elmer-DeWitt

Tim Apple, meet John Ternip

Image Playground declined to draw these guys as vegetables, but ChatGPT was happy to give it a go.

Read More Tim Apple, meet John Ternip

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Apple's Live Rewind and Siri Recap: The 'Creep Factor'apple rewind creepy consent13 hours ago
Published September 11, 2026 by Philip Elmer-DeWitt

Apple's Live Rewind and Siri Recap: The 'Creep Factor'

"Some tech commentators worry that these features normalize the idea that technology is always listening."

Read More Apple's Live Rewind and Siri Recap: The 'Creep Factor'

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A deep dive into the Duo by a 6-year Android foldable user (video)apple duo fold guy14 hours ago
Published September 11, 2026 by Philip Elmer-DeWitt

A deep dive into the Duo by a 6-year Android foldable user (video)

"I gotta tell you, I'm pretty blown away."

Read More A deep dive into the Duo by a 6-year Android foldable user (video)

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The John and Joz showapple ternus joz duo15 hours ago
Published September 11, 2026 by Philip Elmer-DeWitt

The John and Joz show

A two-part interview with Apple CEO John Ternus and Worldwide Marketing SVP Greg (“Joz”) Joswiak.

Read More The John and Joz show

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Premarket: Apple is redapple premarket red 9-11-2617 hours ago
Published September 11, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Dow Set to Open Up Ahead of Crucial CPI Inflation Report" posted early Friday.

Read More Premarket: Apple is red

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Chart of the day: Tim Cook's value addapple cook value add1 day ago
Published September 10, 2026 by Philip Elmer-DeWitt

Chart of the day: Tim Cook's value add

$9,083 per second. $544,979 per minute. $32,698,740 per hour.

Read More Chart of the day: Tim Cook's value add

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Apple's iPhone Duo: What the analysts are sayingapple duo analysts saying2 days ago
Published September 10, 2026 by Philip Elmer-DeWitt

Apple's iPhone Duo: What the analysts are saying

From the notes that landed on my desktop. More as they come in.

Read More Apple's iPhone Duo: What the analysts are saying

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Premarket: Apple is greenapple premarket green 9-10-262 days ago
Published September 10, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Reuters' "S&P 500, Dow futures attempt recovery ahead of inflation report" posted early Thursday.

Read More Premarket: Apple is green

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Apple's 'Surprise and Shine' event: What the talking heads are sayingapple surprise talking heads2 days ago
Published September 9, 2026 by Philip Elmer-DeWitt

Apple's 'Surprise and Shine' event: What the talking heads are saying

The clips that caught my eye. More as they come in.

Read More Apple's 'Surprise and Shine' event: What the talking heads are saying

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Virtually live from Apple's 'Surprise and Shine' eventapple surpriseshine live2 days ago
Published September 9, 2026 by Philip Elmer-DeWitt

Virtually live from Apple's 'Surprise and Shine' event

Typing as fast as I can. All times Eastern.

Read More Virtually live from Apple's 'Surprise and Shine' event

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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