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Hands on with Siri AI (videos)apple siri ai handson3 hours ago
Published June 11, 2026 by Philip Elmer-DeWitt

Hands on with Siri AI (videos)

These are the first I've seen. More as they come in.

Read More Hands on with Siri AI (videos)

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The iPhones of March: Top sellers in 7 of 8 countriesapple iphone march counterpoint3 hours ago
Published June 11, 2026 by Philip Elmer-DeWitt

The iPhones of March: Top sellers in 7 of 8 countries

Even in Korea Apple took numbers 3, 4 and 5.

Read More The iPhones of March: Top sellers in 7 of 8 countries

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Apple's WWDC26: Consumers don't care about agents, the two Bens agreeapple wwdc ben ben6 hours ago
Published June 11, 2026 by Philip Elmer-DeWitt

Apple's WWDC26: Consumers don't care about agents, the two Bens agree

"Silicon Valley just has such a bad mental model for the rest of humanity — people like shopping, they do it for fun!" — Ben Thompson

Read More Apple's WWDC26: Consumers don't care about agents, the two Bens agree

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Premarket: Apple is greenapple premarket green 6-11-267 hours ago
Published June 11, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Yahoo!Finance: "Dow, S&P 500, Nasdaq futures rise after US completes fresh round of Iran strikes" posted early Thursday.

Read More Premarket: Apple is green

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M.G. Siegler: Apple winsapple siri ai siegler18 hours ago
Published June 10, 2026 by Philip Elmer-DeWitt

M.G. Siegler: Apple wins

"If ChatGPT showed AI to the masses, Apple is set to bring usage mainstream."

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Barron's gives Apple Intelligence its blessingapple intelligence barrons blessing20 hours ago
Published June 10, 2026 by Philip Elmer-DeWitt

Barron's gives Apple Intelligence its blessing

"AI isn’t yet driving device sales yet. Someday it will, and Apple will be ready."

Read More Barron's gives Apple Intelligence its blessing

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J.P.Morgan: Apple Pay is moving up the fintech money streamapple pay money stream1 day ago
Published June 10, 2026 by Philip Elmer-DeWitt

J.P.Morgan: Apple Pay is moving up the fintech money stream

"That said, PayPal’s share remains dominant and climbing."

Read More J.P.Morgan: Apple Pay is moving up the fintech money stream

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Tim Cook gets coached on saying 'good morning'apple good morning cook1 day ago
Published June 10, 2026 by Philip Elmer-DeWitt

Tim Cook gets coached on saying 'good morning'

"Life is your oyster, man. You gotta go pick it. You can do it all."

Read More Tim Cook gets coached on saying 'good morning'

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WSJ reporter's hands-on Siri AI demo was hands-offapple siri AI handsoff1 day ago
Published June 10, 2026 by Philip Elmer-DeWitt

WSJ reporter's hands-on Siri AI demo was hands-off

"In a room tucked inside Apple Park, I got to experience the all-new Siri AI up close."

Read More WSJ reporter's hands-on Siri AI demo was hands-off

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Premarket: Apple was green, turned redapple premarket red 6-10-261 day ago
Published June 10, 2026 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From Barron's' "Tech Stock Selloff Rages On After U.S. Attacks Iran. Stock Futures Drop." posted early Wednesday.

Read More Premarket: Apple was green, turned red

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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