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Saturday Apple video: 'My model of business is the Beatles'apple saturday jobs beatles50 minutes ago
Published May 9, 2026 by Philip Elmer-DeWitt

Saturday Apple video: 'My model of business is the Beatles'

"Great things in business are never done by one person. They're done by a team of people."

Read More Saturday Apple video: 'My model of business is the Beatles'

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Apple at $293.26: Second record close in as many daysapple ath record 29313 hours ago
Published May 8, 2026 by Philip Elmer-DeWitt

Apple at $293.26: Second record close in as many days

The long-awaited price target of $300 seems just around the corner.

Read More Apple at $293.26: Second record close in as many days

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Let's kiss Meta goodbyeapple meta obit nyt19 hours ago
Published May 8, 2026 by Philip Elmer-DeWitt

Let's kiss Meta goodbye

"There is a grim satisfaction in watching this organization hoist with its own petard."

Read More Let's kiss Meta goodbye

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Apple's premarket popapple premarket pop 5-8-2622 hours ago
Published May 8, 2026 by Philip Elmer-DeWitt

Apple's premarket pop

Even before the U.S. markets opened Apple seemed headed for a new all-time high close.

Read More Apple's premarket pop

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Mark Gurman: What AirPods with cameras might doairpods cameras gurman23 hours ago
Published May 8, 2026 by Philip Elmer-DeWitt

Mark Gurman: What AirPods with cameras might do

"The cameras essentially act as eyes for the Siri digital assistant and aren’t designed to take photos or video."

Read More Mark Gurman: What AirPods with cameras might do

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Wedbush raises its Apple target $50 to Street-high $400apple 400 wedbush ives1 day ago
Published May 8, 2026 by Philip Elmer-DeWitt

Wedbush raises its Apple target $50 to Street-high $400

"We believe Apple is the sleeping tech giant about to see a major inflection point in growth as Cupertino is set to finally unveil its AI…

Read More Wedbush raises its Apple target $50 to Street-high $400

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Premarket: Apple is greenapple premarket green 5-8-261 day ago
Published May 8, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From the Wall St. Journal's "Dow Futures Climb as Investors Await Jobs Report" posted early Friday.

Read More Premarket: Apple is green

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Report: Trump will bring Apple's Tim Cook to China next weekapple trump cook china2 days ago
Published May 7, 2026 by Philip Elmer-DeWitt

Report: Trump will bring Apple's Tim Cook to China next week

"The president himself is stoking corporate FOMO with offhand comments to executives he’s met recently, suggesting he’ll see them in Beijing."

Read More Report: Trump will bring Apple's Tim Cook to China next week

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Apple shares break $290 for a new record highapple record high 1902 days ago
Published May 7, 2026 by Philip Elmer-DeWitt

Apple shares break $290 for a new record high

There’s a lot riding on this upcoming WWDC. Apple can’t afford to disappoint.

Read More Apple shares break $290 for a new record high

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In the U.S., Apple's newest iPhones took all the top spotsapple iphone17 cirp record2 days ago
Published May 7, 2026 by Philip Elmer-DeWitt

In the U.S., Apple's newest iPhones took all the top spots

From Michael Levin and Josh Lowitz' "82% of Newly Sold iPhones are Current Models - That’s a Record" posted Wednesday by Consumer Intelligence Research Partners.

Read More In the U.S., Apple's newest iPhones took all the top spots

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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