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Here's how Apple is promoting its 'big week' products on YouTubeapple bigweek promotional videos3 hours ago
Published March 3, 2026 by Philip Elmer-DeWitt

Here's how Apple is promoting its 'big week' products on YouTube

Below, the videos I've seen so far. More as the come in.

Read More Here's how Apple is promoting its 'big week' products on YouTube

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Apple's big week: The fifth shoe dropsapple studio display fifth6 hours ago
Published March 3, 2026 by Philip Elmer-DeWitt

Apple's big week: The fifth shoe drops

From "Pixel sharpener." posted early Tuesday on Apple.com.

Read More Apple's big week: The fifth shoe drops

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Apple's big week: The fourth shoe dropsapple M5 macbook air6 hours ago
Published March 3, 2026 by Philip Elmer-DeWitt

Apple's big week: The fourth shoe drops

From "Might takes flight." posted early Tuesday on Apple.com.

Read More Apple's big week: The fourth shoe drops

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Apple's big week: The third shoe dropsapple macbook pro third7 hours ago
Published March 3, 2026 by Philip Elmer-DeWitt

Apple's big week: The third shoe drops

From "Fast runs in the family." posted early Tuesday on Apple.com.

Read More Apple's big week: The third shoe drops

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Hegseth vs. Anthropic battle moves to Apple App Store (video)apple anthropic openai hegseth7 hours ago
Published March 3, 2026 by Philip Elmer-DeWitt

Hegseth vs. Anthropic battle moves to Apple App Store (video)

Fresh chalk messages on sidewalks in front of Anthropic and OpenAI's headquarters.

Read More Hegseth vs. Anthropic battle moves to Apple App Store (video)

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CNBC: How Apple and the Mag7 saved markets Monday amid Iran war newsapple iran war markets8 hours ago
Published March 3, 2026 by Philip Elmer-DeWitt

CNBC: How Apple and the Mag7 saved markets Monday amid Iran war news

By Tuesday morning, as the war expanded, stocks were falling nearly across the board.

Read More CNBC: How Apple and the Mag7 saved markets Monday amid Iran war news

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Premarket: Apple is redapple premarket red 3-3-2610 hours ago
Published March 3, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Dow futures drop 800 points as traders fear U.S.-Iran conflict could drag on" posted early Tuesday.

Read More Premarket: Apple is red

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Gene Munster: Apple's new products will add 2% to its June revenue growthapple Munster iphone17e m4ipadair1 day ago
Published March 2, 2026 by Philip Elmer-DeWitt

Gene Munster: Apple's new products will add 2% to its June revenue growth

From Munster's "Pressure Points: New Apple Products — iPhone 17e & iPad Air" posted Monday.

Read More Gene Munster: Apple's new products will add 2% to its June revenue growth

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Evercore: Apple just launched the iPhone 17e and M4 iPad Airapple evercore iphone17e m4ipadair1 day ago
Published March 2, 2026 by Philip Elmer-DeWitt

Evercore: Apple just launched the iPhone 17e and M4 iPad Air

"Interestingly, starting prices for both new products remain unchanged at $599 from the prior generations, though the base model of the iPhone 17e now comes with 256GB of storage, up from 128GB." — Analyst Amit Daryanani

Read More Evercore: Apple just launched the iPhone 17e and M4 iPad Air

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Apple's big week: The second shoe dropsapple m4ipadair big week1 day ago
Published March 2, 2026 by Philip Elmer-DeWitt

Apple's big week: The second shoe drops

From "Get the highlights" posted Monday on Apple.com.

Read More Apple's big week: The second shoe drops

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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