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This robot vacuum maker's wannabe iPhone sucks (video)apple iphone robot vacuum21 hours ago
Published May 9, 2026 by Philip Elmer-DeWitt

This robot vacuum maker's wannabe iPhone sucks (video)

"I’m confident they’ll never truly launch." — The Verge's Dominic Preston

Read More This robot vacuum maker's wannabe iPhone sucks (video)

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The Verge: Samsung's flagship is a MacBook missapple samsung macbook clone22 hours ago
Published May 9, 2026 by Philip Elmer-DeWitt

The Verge: Samsung's flagship is a MacBook miss

“Good artists copy, great artists steal.” But what if they botch the robbery?

Read More The Verge: Samsung's flagship is a MacBook miss

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WSJ: The iPhone is goldapple wsj gold mine22 hours ago
Published May 9, 2026 by Philip Elmer-DeWitt

WSJ: The iPhone is gold

"The iPhone might be with us until the end of time, or until we ourselves become androids."

Read More WSJ: The iPhone is gold

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Saturday Apple video: 'My model of business is the Beatles'apple saturday jobs beatles24 hours ago
Published May 9, 2026 by Philip Elmer-DeWitt

Saturday Apple video: 'My model of business is the Beatles'

"Great things in business are never done by one person. They're done by a team of people."

Read More Saturday Apple video: 'My model of business is the Beatles'

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Apple at $293.26: Second record close in as many daysapple ath record 2932 days ago
Published May 8, 2026 by Philip Elmer-DeWitt

Apple at $293.26: Second record close in as many days

The long-awaited price target of $300 seems just around the corner.

Read More Apple at $293.26: Second record close in as many days

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Let's kiss Meta goodbyeapple meta obit nyt2 days ago
Published May 8, 2026 by Philip Elmer-DeWitt

Let's kiss Meta goodbye

"There is a grim satisfaction in watching this organization hoist with its own petard."

Read More Let's kiss Meta goodbye

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Apple's premarket popapple premarket pop 5-8-262 days ago
Published May 8, 2026 by Philip Elmer-DeWitt

Apple's premarket pop

Even before the U.S. markets opened Apple seemed headed for a new all-time high close.

Read More Apple's premarket pop

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Mark Gurman: What AirPods with cameras might doairpods cameras gurman2 days ago
Published May 8, 2026 by Philip Elmer-DeWitt

Mark Gurman: What AirPods with cameras might do

"The cameras essentially act as eyes for the Siri digital assistant and aren’t designed to take photos or video."

Read More Mark Gurman: What AirPods with cameras might do

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Wedbush raises its Apple target $50 to Street-high $400apple 400 wedbush ives2 days ago
Published May 8, 2026 by Philip Elmer-DeWitt

Wedbush raises its Apple target $50 to Street-high $400

"We believe Apple is the sleeping tech giant about to see a major inflection point in growth as Cupertino is set to finally unveil its AI…

Read More Wedbush raises its Apple target $50 to Street-high $400

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Premarket: Apple is greenapple premarket green 5-8-262 days ago
Published May 8, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From the Wall St. Journal's "Dow Futures Climb as Investors Await Jobs Report" posted early Friday.

Read More Premarket: Apple is green

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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