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Macalope: Three reasons Apple's CEO switch has been so chillapple ternus macalope chill19 hours ago
Published April 28, 2026 by Philip Elmer-DeWitt

Macalope: Three reasons Apple's CEO switch has been so chill

Probably the biggest one is that Tim Cook isn’t leaving the company. If Ternus needs to ask him a question like “How do I get Eddy Cue to dial it back a bit?”, he can just walk into his office.

Read More Macalope: Three reasons Apple's CEO switch has been so chill

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UBS up Apple target $7 to $287apple ubs neutral 28719 hours ago
Published April 28, 2026 by Philip Elmer-DeWitt

UBS up Apple target $7 to $287

“Apple’s ability to secure silicon and memory to meet iPhone demand has resulted in share gains." — Analyst David Vogt

Read More UBS up Apple target $7 to $287

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WSJ: Sam Altman's AI math doesn't add upapple altman math openai21 hours ago
Published April 28, 2026 by Philip Elmer-DeWitt

WSJ: Sam Altman's AI math doesn't add up

OpenAI's CFO and board have questioned the wisdom of massive data-center spending in the face of slowing growth.

Read More WSJ: Sam Altman's AI math doesn't add up

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Nate B. Jones: Apple has made a hardware bet against cloud AI (video)apple ai natebjones ternus22 hours ago
Published April 28, 2026 by Philip Elmer-DeWitt

Nate B. Jones: Apple has made a hardware bet against cloud AI (video)

"The Ternus pick is Apple admitting — structurally — that they cannont win a software race in the age of AI." — Nate B Jones

Read More Nate B. Jones: Apple has made a hardware bet against cloud AI (video)

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Premarket: Apple is greenapple premarket green 4-28-2623 hours ago
Published April 28, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Reuters' "US stock index futures fall as Middle East stalemate keeps oil risks in focus" posted early Tuesday.

Read More Premarket: Apple is green

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High praise for Apple TVapple tv rotten tomatoes2 days ago
Published April 27, 2026 by Philip Elmer-DeWitt

High praise for Apple TV

"Compared to the total amount of Apple TV shows, which is far less than something like Netflix, the chance of those shows being good is very, very high."

Read More High praise for Apple TV

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Big bet on Apple putsapple puts 190 q220262 days ago
Published April 27, 2026 by Philip Elmer-DeWitt

Big bet on Apple puts

Four days before March quarter earnings.

Read More Big bet on Apple puts

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Apple leads Daniel Ives' Mag 7 earnings roundupapple ives mag7 march2 days ago
Published April 27, 2026 by Philip Elmer-DeWitt

Apple leads Daniel Ives' Mag 7 earnings roundup

"We expect strong results as the Street continues to underestimate what 2026 is going to bring for Apple."

Read More Apple leads Daniel Ives' Mag 7 earnings roundup

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Evercore: iPhone revenues grew 20%-plus in the March quarterapple evercore q22026 outperform2 days ago
Published April 27, 2026 by Philip Elmer-DeWitt

Evercore: iPhone revenues grew 20%-plus in the March quarter

"Looking ahead, we believe Apple has memory costs well under control based on its recent product launches, where it raised prices modestly on higher-end products while keeping prices flat on budget-friendly devices."

Read More Evercore: iPhone revenues grew 20%-plus in the March quarter

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Ming-Chi Kuo: OpenAI's Apple killer is an AI Phone2 days ago
Published April 27, 2026 by Philip Elmer-DeWitt

Ming-Chi Kuo: OpenAI's Apple killer is an AI Phone

"Users are not trying to use a pile of apps. They are trying to get tasks done and fulfill needs through the phone."

Read More Ming-Chi Kuo: OpenAI's Apple killer is an AI Phone

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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