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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Apple throws a monkey wrench into the digital ad businessapple monkey wrench ad business9 hours ago
Published October 8, 2026 by Philip Elmer-DeWitt

Apple throws a monkey wrench into the digital ad business

"Now alarm bells are going off at The Trade Desk."

Read More Apple throws a monkey wrench into the digital ad business

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7 Comments

The Gray Lady likes 'Cupertino'apple cupertino poniewozik video9 hours ago
Published October 8, 2026 by Philip Elmer-DeWitt

The Gray Lady likes 'Cupertino'

"The delightfully feisty 'Cupertino' argues, with a populist spirit, that tech has become so pervasive that it is actually the only story — and maybe, if we don’t watch out, our last one."

Read More The Gray Lady likes 'Cupertino'

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Daniel Ives: 'Apple will be the toll collector on the consumer AI highway'apple ai toll ives9 hours ago
Published October 8, 2026 by Philip Elmer-DeWitt

Daniel Ives: 'Apple will be the toll collector on the consumer AI highway'

"We believe the AI vision and monetization is worth another $75 per share to the Apple valuation and Cupertino continues to a be a sleeping giant now waking up in the AI race."

Read More Daniel Ives: 'Apple will be the toll collector on the consumer AI highway'

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Premarket: Apple is greenapple premarket green 10-8-2610 hours ago
Published October 8, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From CNBC's "Dow futures drop more than 400 points as yields and oil rise again" posted early Thursday.

Read More Premarket: Apple is green

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T.Row Price money manager likes Apple's smart home pushapple wang trow price1 day ago
Published October 7, 2026 by Philip Elmer-DeWitt

T.Row Price money manager likes Apple's smart home push

"I think AI can make the smart phone really smart." — Tony Wang

Read More T.Row Price money manager likes Apple's smart home push

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Apple 3.0 meetup in Palo Alto 6/11/26 (video)apple meetup palo alto video1 day ago
Published October 7, 2026 by Philip Elmer-DeWitt

Apple 3.0 meetup in Palo Alto 6/11/26 (video)

T-shirts, photos and video by Romeo A Esparrago Jr

Read More Apple 3.0 meetup in Palo Alto 6/11/26 (video)

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Apple is not taking the smart home sub routeapple homepod price vacuum1 day ago
Published October 7, 2026 by Philip Elmer-DeWitt

Apple is not taking the smart home sub route

"If they can deliver a high-quality experience without the monthly gatekeeping, they might just win the living room by default."

Read More Apple is not taking the smart home sub route

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Prof G: 'Apple is the ultimate second mouse.'apple galloway second mouse1 day ago
Published October 7, 2026 by Philip Elmer-DeWitt

Prof G: 'Apple is the ultimate second mouse.'

"In other words, the first mouse springs the trap, and the second one gets the cheese."

Read More Prof G: 'Apple is the ultimate second mouse.'

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Premarket: Apple is greenapple premarket green 10-8-261 day ago
Published October 7, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Stock Futures Drop Amid Profit Taking as Markets Take a Breather from the AI Frenzy" posted early Wednesday.

Read More Premarket: Apple is green

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Mark Gurman: Apple sees a future in smart home securityapple lg deadbolts2 days ago
Published October 7, 2026 by Philip Elmer-DeWitt

Mark Gurman: Apple sees a future in smart home security

"The products developed with South Korea’s LG will also include a smart deadbolt lock, indoor security camera, outdoor security camera and floodlight camera."

Read More Mark Gurman: Apple sees a future in smart home security

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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