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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Apple dragged into Lux Optics co-founders fightapple aquihire lux optics7 hours ago
Published March 21, 2026 by Philip Elmer-DeWitt

Apple dragged into Lux Optics co-founders fight

"A chronicle of an ugly breakup between two startup co-founders."

Read More Apple dragged into Lux Optics co-founders fight

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Has Apple forgotten its most important lesson?apple anthropic focus openai9 hours ago
Published March 21, 2026 by Philip Elmer-DeWitt

Has Apple forgotten its most important lesson?

“I’m actually as proud of many of the things we haven’t done, as the things we have done.”  — Steve Jobs in 2008

Read More Has Apple forgotten its most important lesson?

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Saturday Apple video: Waiting in the wings (1996)Saturday apple video rukeyser9 hours ago
Published March 21, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Waiting in the wings (1996)

"When I left Apple 10 years ago, we were 10 years ahead of everyone else." — Steve Jobs

Read More Saturday Apple video: Waiting in the wings (1996)

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Mac virginsapple mac virgins neo23 hours ago
Published March 20, 2026 by Philip Elmer-DeWitt

Mac virgins

"The company lowered one of the biggest barriers to entry… without ruining the Mac experience."

Read More Mac virgins

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Apple circles the globe to celebrate its 50th birthdayapple celebrates 50 world1 day ago
Published March 20, 2026 by Philip Elmer-DeWitt

Apple circles the globe to celebrate its 50th birthday

"It wasn’t out of the realm of possibility that Apple would just sort of let the day go by with some social media mentions." — Neil Cybart

Read More Apple circles the globe to celebrate its 50th birthday

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Apple's Mac and iPad saw record sales in India last yearapple india ipad mac1 day ago
Published March 20, 2026 by Philip Elmer-DeWitt

Apple's Mac and iPad saw record sales in India last year

Mac sales grew 24% year over year, iPad sales by 40%.

Read More Apple's Mac and iPad saw record sales in India last year

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Premarket: Apple is redapple premarket red 3-20-261 day ago
Published March 20, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Dow Set to Open Down on Quadruple Witching Day" posted early Friday.

Read More Premarket: Apple is red

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Horace Dediu recommendsapple openclaw mac macmini2 days ago
Published March 19, 2026 by Philip Elmer-DeWitt

Horace Dediu recommends

"The SF Standard called the Mac Mini bro the new matcha latte guy. Oy vey!" — Om Malik

Read More Horace Dediu recommends

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As Chinese smartphone sales fell, Apple's China sales grewapple iphone china 23percent2 days ago
Published March 19, 2026 by Philip Elmer-DeWitt

As Chinese smartphone sales fell, Apple's China sales grew

Apple delivered the strongest sales growth over the first nine weeks, rising 23% YoY, supported by e-commerce discounts, while its base iPhone 17 also qualified for government subsidies.

Read More As Chinese smartphone sales fell, Apple's China sales grew

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Meta Quest VR loses a 'world' weirder than anything Apple ever built — or ever wouldapple meta horizon world2 days ago
Published March 19, 2026 by Philip Elmer-DeWitt

Meta Quest VR loses a 'world' weirder than anything Apple ever built — or ever would

From Mike Pearl's "Meta Quest VR Headset Users to Lose Access to Horizon Worlds, Legs and All" posted Wednesday by Gizmodo.

Read More Meta Quest VR loses a 'world' weirder than anything Apple ever built — or ever would

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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