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Ice Universe: The difference between Samsung and Apple is profoundapple samsung universe ice5 hours ago
Published June 20, 2026 by Philip Elmer-DeWitt

Ice Universe: The difference between Samsung and Apple is profound

"Samsung may still be the world's largest smartphone company on paper. But in reality, it has already lost. Here's why."

Read More Ice Universe: The difference between Samsung and Apple is profound

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Tim Cook makes Barron's list of 25 top CEO for 2026apple barrons top ceos7 hours ago
Published June 20, 2026 by Philip Elmer-DeWitt

Tim Cook makes Barron's list of 25 top CEO for 2026

How could he not?

Read More Tim Cook makes Barron's list of 25 top CEO for 2026

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Saturday Apple video: Apple’s Secret iPhone launch teamapple saturday video purple8 hours ago
Published June 20, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Apple’s Secret iPhone launch team

Tony Fadell, Greg Christie and Scott Forstall tell the story of Project Purple. "That's when Bill turned to Steve and said "this is going to be…

Read More Saturday Apple video: Apple’s Secret iPhone launch team

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Joanna Stern: 'I spent a week with new Siri' (video)apple new siri stern1 day ago
Published June 19, 2026 by Philip Elmer-DeWitt

Joanna Stern: 'I spent a week with new Siri' (video)

Since it's Juneteenth and the U.S. markets are closed, here's a fun hands-on from one of my favorite tech reviewers. 

Read More Joanna Stern: 'I spent a week with new Siri' (video)

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Horace Dediu: There's a limit to how much memory cost Apple can swallowapple dediu price hikes2 days ago
Published June 18, 2026 by Philip Elmer-DeWitt

Horace Dediu: There's a limit to how much memory cost Apple can swallow

"This is a '100 year flood' and worse than tariffs and Covid."

Read More Horace Dediu: There's a limit to how much memory cost Apple can swallow

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Wedbush sticks with its Buy rating and Street-high Apple $400 targetapple wedbush ives intel2 days ago
Published June 18, 2026 by Philip Elmer-DeWitt

Wedbush sticks with its Buy rating and Street-high Apple $400 target

"We believe the company is in a strong position to increase prices without sacrificing hardware performance and risking increasing customer churn." — Analyst Daniel Ives

Read More Wedbush sticks with its Buy rating and Street-high Apple $400 target

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Trump breaks Apple newsapple trump intel chips2 days ago
Published June 18, 2026 by Philip Elmer-DeWitt

Trump breaks Apple news

"Intel reached a preliminary deal to make some chips for ​Apple after more than a year of discussions, the Wall Street Journal reported in May."

Read More Trump breaks Apple news

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Premarket: Apple is greenapple premarket green 6-18-262 days ago
Published June 18, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From CNBC's "Stock futures rise as Wall Street tries to rebound from Fed-led sell-off" posted early Thursday.

Read More Premarket: Apple is green

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Tim Cook: Get ready to pay more for Apple devicesapple cook price increases2 days ago
Published June 18, 2026 by Philip Elmer-DeWitt

Tim Cook: Get ready to pay more for Apple devices

"We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable.”

Read More Tim Cook: Get ready to pay more for Apple devices

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It's Juneteenth tomorrow. What has Apple done for African Americans lately?apple juneteenth tim cook2 days ago
Published June 18, 2026 by Philip Elmer-DeWitt

It's Juneteenth tomorrow. What has Apple done for African Americans lately?

Under Tim Cook — who famously keeps a B/W photo of Martin Luther King in his office — quite a bit. From Perplexity...

Read More It's Juneteenth tomorrow. What has Apple done for African Americans lately?

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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