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Apple offers Epic 5% to 15%apple epic zero percent6 hours ago
Published August 16, 2026 by Philip Elmer-DeWitt

Apple offers Epic 5% to 15%

"Epic seems to believe it owes nothing."

Read More Apple offers Epic 5% to 15%

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CBS visits Apple's Houston plant, interviews Tim Cookapple tim cook cbs7 hours ago
Published August 16, 2026 by Philip Elmer-DeWitt

CBS visits Apple's Houston plant, interviews Tim Cook

"I hope that people say I was a good and decent man."

Read More CBS visits Apple's Houston plant, interviews Tim Cook

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This week's Apple trading strategies (8/17-8/21/26)apple trading strategies 8-17-268 hours ago
Published August 16, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (8/17-8/21/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (8/17-8/21/26)

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Omdia: The wearables market is splitting in twoapple watch wearables omdia21 hours ago
Published August 15, 2026 by Philip Elmer-DeWitt

Omdia: The wearables market is splitting in two

From "Omdia: Wearable shipments fall 2% as consumers shift to screenless trackers and advanced sports watches" posted Thursday.

Read More Omdia: The wearables market is splitting in two

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Apple and Trump guys butt heads over Chinese chipsapple lutnick chinese memory21 hours ago
Published August 15, 2026 by Philip Elmer-DeWitt

Apple and Trump guys butt heads over Chinese chips

The Trump administration doesn’t want Apple to buy memory chips from China, Commerce Secretary Howard Lutnick said in an interview. Apple may do so anyway.

Read More Apple and Trump guys butt heads over Chinese chips

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Saturday Apple video: Reed Jobs wants to make cancer nonlethalapple saturday reed jobs1 day ago
Published August 15, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Reed Jobs wants to make cancer nonlethal

"My dad got cancer when I was 12." (55 minutes)

Read More Saturday Apple video: Reed Jobs wants to make cancer nonlethal

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Reuters: Apple will be the first U.S. firm to crack the Chinese AI marketapple china intelligence alibaba2 days ago
Published August 14, 2026 by Philip Elmer-DeWitt

Reuters: Apple will be the first U.S. firm to crack the Chinese AI market

"The absence of AI features on Chinese iPhones had been cited as a factor weighing on sales as consumers gravitated toward domestic brands offering built-in AI assistants."

Read More Reuters: Apple will be the first U.S. firm to crack the Chinese AI market

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One of Tim Cook's last acts as Apple CEO (video)apple cook lutnick houston2 days ago
Published August 14, 2026 by Philip Elmer-DeWitt

One of Tim Cook's last acts as Apple CEO (video)

"Apple leaders have previously appeared with Trump officials to announce Mac Pro manufacturing and server manufacturing in the U.S."

Read More One of Tim Cook's last acts as Apple CEO (video)

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Premarket: Apple is redapple premarket red 8-14-262 days ago
Published August 14, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Dow Futures Slide as Iran Blockade Threat Drives Up Oil Prices. S&P 500 Builds on Record High." posted early Friday.

Read More Premarket: Apple is red

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Free flicks on Apple TVapple free flicks cultofmac3 days ago
Published August 13, 2026 by Philip Elmer-DeWitt

Free flicks on Apple TV

From E.T. to Titanic and more.

Read More Free flicks on Apple TV

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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