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Saturday Apple video: Introducing the Apple //e (1983)apple saturday //e video18 minutes ago
Published April 25, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Introducing the Apple //e (1983)

"Throughout the world more than three quarters of a million Apple IIs are being used — the largest installed base of any computer manufacturer." (6:38)

Read More Saturday Apple video: Introducing the Apple //e (1983)

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Patrick McGee blames Apple's Tim Cook for empowering Chinaapple mcgee cook china22 hours ago
Published April 24, 2026 by Philip Elmer-DeWitt

Patrick McGee blames Apple's Tim Cook for empowering China

"Since 2008, Apple has worked with suppliers to train 30 million workers, principally in China. It has invested hundreds of billions of dollars in the mainland."…

Read More Patrick McGee blames Apple's Tim Cook for empowering China

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It has never cost so little to move into Apple's walled gardenapple walled garden entry23 hours ago
Published April 24, 2026 by Philip Elmer-DeWitt

It has never cost so little to move into Apple's walled garden

"Overall, Apple's entry-level lineup arguably never seems to have been stronger or more affordable."

Read More It has never cost so little to move into Apple's walled garden

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Apple bores the Atlanticapple atlantic boring cook23 hours ago
Published April 24, 2026 by Philip Elmer-DeWitt

Apple bores the Atlantic

"The image reminds me of the internet meme that shows Spider-Man pointing at himself: Tim Apple pointing at John Apple."

Read More Apple bores the Atlantic

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Trump threatens UK with 'big tariff' over 2% digital service tax on Apple et al.apple trump stamer24 hours ago
Published April 24, 2026 by Philip Elmer-DeWitt

Trump threatens UK with 'big tariff' over 2% digital service tax on Apple et al.

President tells The Telegraph he will retaliate if Britain continues to ‘target’ major American companies such as Apple, Google and Meta.

Read More Trump threatens UK with 'big tariff' over 2% digital service tax on Apple et al.

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Premarket: Apple is redapple premarket red 4-24-261 day ago
Published April 24, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures trade mixed after Trump announces 3-week extension to Israel-Lebanon ceasefire" posted early Friday.

Read More Premarket: Apple is red

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13 myths busted in David Pogue's 'Apple: The First 50 Years'apple myths busted pogue2 days ago
Published April 23, 2026 by Philip Elmer-DeWitt

13 myths busted in David Pogue's 'Apple: The First 50 Years'

Many of the stories we've been told about the company don't stand up to scrutiny.

Read More 13 myths busted in David Pogue's 'Apple: The First 50 Years'

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Perplexity endorses Apple's privacy-first AI strategyapple disrupted ai Perplexity2 days ago
Published April 23, 2026 by Philip Elmer-DeWitt

Perplexity endorses Apple's privacy-first AI strategy

“Here’s my opinion and I haven't said this before, the iPhone is actually not getting disrupted by AI at all." — CEO Aravind Srinivas

Read More Perplexity endorses Apple's privacy-first AI strategy

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John Ternus' turnaroundapple smart home ternus2 days ago
Published April 23, 2026 by Philip Elmer-DeWitt

John Ternus' turnaround

"Ternus was reluctant to invest deeply in the smart home a decade ago."

Read More John Ternus' turnaround

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The tragedy of Tim Cook2 days ago
Published April 23, 2026 by Philip Elmer-DeWitt

The tragedy of Tim Cook

From Nitrozac and Snaggy's "An Epic Tale" posted Thursday by Joy of Tech.

Read More The tragedy of Tim Cook

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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