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High praise for Apple TVapple tv rotten tomatoes15 hours ago
Published April 27, 2026 by Philip Elmer-DeWitt

High praise for Apple TV

"Compared to the total amount of Apple TV shows, which is far less than something like Netflix, the chance of those shows being good is very, very high."

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Big bet on Apple putsapple puts 190 q2202622 hours ago
Published April 27, 2026 by Philip Elmer-DeWitt

Big bet on Apple puts

Four days before March quarter earnings.

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Apple leads Daniel Ives' Mag 7 earnings roundupapple ives mag7 march22 hours ago
Published April 27, 2026 by Philip Elmer-DeWitt

Apple leads Daniel Ives' Mag 7 earnings roundup

"We expect strong results as the Street continues to underestimate what 2026 is going to bring for Apple."

Read More Apple leads Daniel Ives' Mag 7 earnings roundup

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Evercore: iPhone revenues grew 20%-plus in the March quarterapple evercore q22026 outperform23 hours ago
Published April 27, 2026 by Philip Elmer-DeWitt

Evercore: iPhone revenues grew 20%-plus in the March quarter

"Looking ahead, we believe Apple has memory costs well under control based on its recent product launches, where it raised prices modestly on higher-end products while keeping prices flat on budget-friendly devices."

Read More Evercore: iPhone revenues grew 20%-plus in the March quarter

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Ming-Chi Kuo: OpenAI's Apple killer is an AI Phone24 hours ago
Published April 27, 2026 by Philip Elmer-DeWitt

Ming-Chi Kuo: OpenAI's Apple killer is an AI Phone

"Users are not trying to use a pile of apps. They are trying to get tasks done and fulfill needs through the phone."

Read More Ming-Chi Kuo: OpenAI's Apple killer is an AI Phone

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Premarket: Apple is redapple premarket red 4-27-261 day ago
Published April 27, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "US stock index futures muted on stalled US-Iran peace talks" posted early Monday.

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To what AI party, exactly, is Apple late?Apple ai late bubble2 days ago
Published April 26, 2026 by Philip Elmer-DeWitt

To what AI party, exactly, is Apple late?

"The majority of the world uses no AI at all."

Read More To what AI party, exactly, is Apple late?

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Mark Gurman: The foldable iPhone is John Ternus' babyapple ternus fold iphone2 days ago
Published April 26, 2026 by Philip Elmer-DeWitt

Mark Gurman: The foldable iPhone is John Ternus' baby

"The excitement around the launch will give the new CEO a tailwind in both buzz and revenue."

Read More Mark Gurman: The foldable iPhone is John Ternus' baby

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'Apple is about to burst the AI bubble' (video)apple ai bubble brandt2 days ago
Published April 26, 2026 by Philip Elmer-DeWitt

'Apple is about to burst the AI bubble' (video)

"I've been saying it on this channel for months." — Kiraa founder Errol Brandt

Read More 'Apple is about to burst the AI bubble' (video)

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This week's Apple trading strategies (4/27-5/1/26)apple trading strategies 4-27-262 days ago
Published April 26, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (4/27-5/1/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (4/27-5/1/26)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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