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13 myths busted in David Pogue's 'Apple: The First 50 Years'apple myths busted pogue19 hours ago
Published April 23, 2026 by Philip Elmer-DeWitt

13 myths busted in David Pogue's 'Apple: The First 50 Years'

Many of the stories we've been told about the company don't stand up to scrutiny.

Read More 13 myths busted in David Pogue's 'Apple: The First 50 Years'

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Perplexity endorses Apple's privacy-first AI strategyapple disrupted ai Perplexity21 hours ago
Published April 23, 2026 by Philip Elmer-DeWitt

Perplexity endorses Apple's privacy-first AI strategy

“Here’s my opinion and I haven't said this before, the iPhone is actually not getting disrupted by AI at all." — CEO Aravind Srinivas

Read More Perplexity endorses Apple's privacy-first AI strategy

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John Ternus' turnaroundapple smart home ternus22 hours ago
Published April 23, 2026 by Philip Elmer-DeWitt

John Ternus' turnaround

"Ternus was reluctant to invest deeply in the smart home a decade ago."

Read More John Ternus' turnaround

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The tragedy of Tim Cook23 hours ago
Published April 23, 2026 by Philip Elmer-DeWitt

The tragedy of Tim Cook

From Nitrozac and Snaggy's "An Epic Tale" posted Thursday by Joy of Tech.

Read More The tragedy of Tim Cook

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Premarket: Apple was red, turned greenapple premarket red 4-23-2624 hours ago
Published April 23, 2026 by Philip Elmer-DeWitt

Premarket: Apple was red, turned green

From Barron's' "Markets Dive From Record Highs Amid Fresh Iran Tensions. Stock Futures Drop." posted early Thursday.

Read More Premarket: Apple was red, turned green

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Ternus as Apple CEO: What the talking heads are sayingapple ternus talking heads2 days ago
Published April 22, 2026 by Philip Elmer-DeWitt

Ternus as Apple CEO: What the talking heads are saying

Video hits that caught my eye. More as they come in.

Read More Ternus as Apple CEO: What the talking heads are saying

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Barron's is bullish on Ternusapple barrons ternus bullish2 days ago
Published April 22, 2026 by Philip Elmer-DeWitt

Barron's is bullish on Ternus

"That Jobsian dedication to detail is back atop Apple."

Read More Barron's is bullish on Ternus

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In theory, Apple's market share should grow with the rise in memory costsapple alchain allen theorem2 days ago
Published April 22, 2026 by Philip Elmer-DeWitt

In theory, Apple's market share should grow with the rise in memory costs

In conclusion, I'm upgrading Apple to a strong buy, as I see the shortage in memory could catalyze the growth of the product segment. 

Read More In theory, Apple's market share should grow with the rise in memory costs

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WSJ: Tim Cook turned Steve Jobs' Apple into an empireapple wsj cook empire2 days ago
Published April 22, 2026 by Philip Elmer-DeWitt

WSJ: Tim Cook turned Steve Jobs' Apple into an empire

"No product this century has been more revolutionary than Apple’s iPhone, which under Cook has grown so powerful and ubiquitous that it has become a new lobe of the human brain."

Read More WSJ: Tim Cook turned Steve Jobs' Apple into an empire

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J.P. Morgan: Apple will beat its own bullish guidance next weekapple jpmorgan beat q220262 days ago
Published April 22, 2026 by Philip Elmer-DeWitt

J.P. Morgan: Apple will beat its own bullish guidance next week

"Our expectations for March-Q (F2Q) earnings include beats on revenue relative to the telegraphed outlook, helped by both better demand for iPhones... as well as better demand for Macs." — Analyst Samik Chatterjee

Read More J.P. Morgan: Apple will beat its own bullish guidance next week

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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