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Why Eddy Cue launched Apple TV witout any licensed contentapple cue tv license4 hours ago
Published June 23, 2026 by Philip Elmer-DeWitt

Why Eddy Cue launched Apple TV witout any licensed content

"We did something that I believe that most people told me you couldn’t do."

Read More Why Eddy Cue launched Apple TV witout any licensed content

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Tata in troubleapple tata trouble leaks6 hours ago
Published June 23, 2026 by Philip Elmer-DeWitt

Tata in trouble

One of Apple's most important suppliers in India is leaking both agricultural contaminants and confidential documents.

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Premarket: Apple is redapple premarket red 6-23-266 hours ago
Published June 23, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Stock Futures Dive as Tech Selloff Rages On" posted early Tuesday.

Read More Premarket: Apple is red

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KGI lowers Apple rating to Neutral, raises target $9 to $315apple kgi 315 hold24 hours ago
Published June 22, 2026 by Philip Elmer-DeWitt

KGI lowers Apple rating to Neutral, raises target $9 to $315

"Do I contradict myself? Very well then I contradict myself."

Read More KGI lowers Apple rating to Neutral, raises target $9 to $315

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Apple share of the world's wrists just keeps growingapple watch march 20261 day ago
Published June 22, 2026 by Philip Elmer-DeWitt

Apple share of the world's wrists just keeps growing

"Apple has captured the highest shipment share of 23% and emerged as the strongest performer in Q1 2026."

Read More Apple share of the world's wrists just keeps growing

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WSJ: Apple owns the best smartphone customers, takes most of the profitsapple profits smartphone richest1 day ago
Published June 22, 2026 by Philip Elmer-DeWitt

WSJ: Apple owns the best smartphone customers, takes most of the profits

The state of the smartphone market in three bar charts. (March quarter, 2026)

Read More WSJ: Apple owns the best smartphone customers, takes most of the profits

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Ben Thompson: Why Tim Cook gave an emergency interview with the WSJapple thompson price increases1 day ago
Published June 22, 2026 by Philip Elmer-DeWitt

Ben Thompson: Why Tim Cook gave an emergency interview with the WSJ

"Apple is right to protect their margin and continue slowly expanding their market share through differentiation, not pricing." From Thompson's "Apple Price Increases" ($) posted Monday…

Read More Ben Thompson: Why Tim Cook gave an emergency interview with the WSJ

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Premarket: Apple is redapple premarket red 6-23-261 day ago
Published June 22, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "Wall St futures muted as investors monitor US-Iran negotiations" posted early Monday.

Read More Premarket: Apple is red

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Here's what John Ternus needs to do about Apple ID, says Mark Gurmanapple industrial design ternus2 days ago
Published June 21, 2026 by Philip Elmer-DeWitt

Here's what John Ternus needs to do about Apple ID, says Mark Gurman

"As he takes over from Cook, he needs to prioritize making Apple’s products cool again."

Read More Here's what John Ternus needs to do about Apple ID, says Mark Gurman

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This week's Apple trading strategies (6/22-6/26/26)apple trading strategies 6-22-262 days ago
Published June 21, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (6/22-6/26/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (6/22-6/26/26)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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