"Apple didn’t miss the AI revolution. It just bet that the winners won’t be the ones who build the infrastructure. They’ll be the ones who own the customer and no one on Earth owns [better] customers than Apple."

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"The MacBook Neo is not a footnote or hobby, or a pricing stunt to get people in the door before upselling them to a MacBook Air. It’s the first major new Mac aimed at the consumer market in the Apple Silicon era."

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