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'Hold us accountable, please' says Apple VP of the Duo's creaseapple marieb hold accountable7 hours ago
Published September 20, 2026 by Philip Elmer-DeWitt

'Hold us accountable, please' says Apple VP of the Duo's crease

"The matte finish... is not only beautiful in terms of preventing glare, but it’s also more forgiving of [topology] changes over time.” — Apple Hardware Engineering VP Tom Marieb

Read More 'Hold us accountable, please' says Apple VP of the Duo's crease

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Apple's five-phase plan to deliver its own AI (video)apple ai race frontier9 hours ago
Published September 20, 2026 by Philip Elmer-DeWitt

Apple's five-phase plan to deliver its own AI (video)

"This January Apple did something no one saw coming." — Roberto Nickson

Read More Apple's five-phase plan to deliver its own AI (video)

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This week's Apple trading strategies (9/21-9/25/26)apple trading strategies 9-21-2610 hours ago
Published September 20, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (9/21-9/25/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (9/21-9/25/26)

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How 'mysterious' John Ternus got Hollywood eating out of his handapple ternus hollywood alist1 day ago
Published September 19, 2026 by Philip Elmer-DeWitt

How 'mysterious' John Ternus got Hollywood eating out of his hand

"We hear that stars were hitting him up for the phone privately in LA even before the awards at the Peacock Theater." From "Stars beg mysterious…

Read More How 'mysterious' John Ternus got Hollywood eating out of his hand

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Saturday Apple video: Asking Steve Jobs about the Blackberry (2008)apple saturday jobs blackberry1 day ago
Published September 19, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Asking Steve Jobs about the Blackberry (2008)

"We're not sending them a message. We're sending customers a message."

Read More Saturday Apple video: Asking Steve Jobs about the Blackberry (2008)

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BofA: Sweet trade-ins are a tailwind for the iPhone 18 Pro seriesapple iphone18 carrier tradein2 days ago
Published September 18, 2026 by Philip Elmer-DeWitt

BofA: Sweet trade-ins are a tailwind for the iPhone 18 Pro series

"Trade-in requirements related to device conditions continue to remain lenient... Verizon accepts devices in any condition except devices with battery damage." — Analyst Wamsi Mohan

Read More BofA: Sweet trade-ins are a tailwind for the iPhone 18 Pro series

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Gene Munster: Apple splits the differenceapple munster split working2 days ago
Published September 18, 2026 by Philip Elmer-DeWitt

Gene Munster: Apple splits the difference

"What stands out in these lead time numbers is that I would have expected them to be shorter this year."

Read More Gene Munster: Apple splits the difference

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Demand for Apple's Phone 18 Pros 'better than feared'apple demand iphone18 better2 days ago
Published September 18, 2026 by Philip Elmer-DeWitt

Demand for Apple's Phone 18 Pros 'better than feared'

From Angela Palumbo's "iPhone 18 Pro Demand Might Be Stronger Than Expected, Which Is Good for Apple Stock" posted Friday by Barron's.

Read More Demand for Apple's Phone 18 Pros 'better than feared'

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First in line for the iPhone 18 in Melbourne (video)apple iphone18 lines2 days ago
Published September 18, 2026 by Philip Elmer-DeWitt

First in line for the iPhone 18 in Melbourne (video)

From Lou Hartle's "The first iPhone 18 Pro preorders are reaching customers" posted Friday by AppleInsider.

Read More First in line for the iPhone 18 in Melbourne (video)

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Barron's: Apple's silicon strategy pays off in spadesapple silicon barrons leitao2 days ago
Published September 18, 2026 by Philip Elmer-DeWitt

Barron's: Apple's silicon strategy pays off in spades

"This week’s release of iPhone 18 Pro and the A20 Pro chip inside of it, makes the advantages of Apple’s chip strategy as clear as day."

Read More Barron's: Apple's silicon strategy pays off in spades

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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  • 2013 and earlier

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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