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Rotating out of Appleapple rotating nvidia ai12 hours ago
Published August 27, 2026 by Philip Elmer-DeWitt

Rotating out of Apple

"Investors have frequently rotated from software into chips, and sometimes vice versa, this year. But with both sectors surging ahead of the open Thursday, the money has to be moved somewhere."

Read More Rotating out of Apple

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Apple dominated June quarter smartphone salesapple samsung counterpoint q2202615 hours ago
Published August 27, 2026 by Philip Elmer-DeWitt

Apple dominated June quarter smartphone sales

"Apple’s iPhone 17 was the world's best-selling smartphone in Q2 2026, capturing 6% of global smartphone unit sales."

Read More Apple dominated June quarter smartphone sales

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Evercore: 'The Little Mac That AI Can'apple evercore mac mini16 hours ago
Published August 27, 2026 by Philip Elmer-DeWitt

Evercore: 'The Little Mac That AI Can'

"We view the new Mac mini as another example of Apple using its own silicon to push the Mac portfolio further into higher-value AI workflows." — Analyst Amit Daryanani

Read More Evercore: 'The Little Mac That AI Can'

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Apple event: Found in translationapple event translation17 hours ago
Published August 27, 2026 by Philip Elmer-DeWitt

Apple event: Found in translation

"In the U.S. and several other countries, Apple used 'Surprise and Shine' as its tagline for the event, but in other countries, the tagline isn't a literal translation."

Read More Apple event: Found in translation

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Premarket: Apple is redapple premarket red 8-27-2618 hours ago
Published August 27, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Nasdaq futures jump as Nvidia earnings lift chip stocks" posted early Thursday.

Read More Premarket: Apple is red

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Apple investors: Mark your calendars for 9/9/262 days ago
Published August 26, 2026 by Philip Elmer-DeWitt

Apple investors: Mark your calendars for 9/9/26

Don't miss John Ternus' first big iPhone event.

Read More Apple investors: Mark your calendars for 9/9/26

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Apple's August bombshells (videos)apple august mac bombshells2 days ago
Published August 26, 2026 by Philip Elmer-DeWitt

Apple's August bombshells (videos)

New Macs and new M-series chips before the big September iPhone event. What can it mean?

Read More Apple's August bombshells (videos)

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Premarket: Apple was red, turned greenapple premarket red 8-26-262 days ago
Published August 26, 2026 by Philip Elmer-DeWitt

Premarket: Apple was red, turned green

From Barron's' "Stock Futures Fall as Market Braces for Crunch Nvidia Earnings, PCE Report" posted early Wednesday.

Read More Premarket: Apple was red, turned green

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Errol Brandt: A tale of two awesome families of Apple chips (video)apple brandt awesome silicon3 days ago
Published August 25, 2026 by Philip Elmer-DeWitt

Errol Brandt: A tale of two awesome families of Apple chips (video)

"On-device AI has been in your pocket for a decade. It just wasn't sold as AI. It was sold as a camera."

Read More Errol Brandt: A tale of two awesome families of Apple chips (video)

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Mark Gurman: New Mac Mini any day now, AirPods with eyes not until next yearapple gurman mini airpods3 days ago
Published August 25, 2026 by Philip Elmer-DeWitt

Mark Gurman: New Mac Mini any day now, AirPods with eyes not until next year

"The new desktop will debut as soon as the coming days, potentially putting the unveiling ahead of a September event to introduce the next iPhones."

Read More Mark Gurman: New Mac Mini any day now, AirPods with eyes not until next year

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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