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Joy of Tech: How Apple got the fold tight and creaselessapple foldable boot camp2 hours ago
Published August 21, 2026 by Philip Elmer-DeWitt

Joy of Tech: How Apple got the fold tight and creaseless

From Nitrozoc and Swaggy's "Foldable iPhone Boot Camp!" posted Thursday to JOT subscribers.

Read More Joy of Tech: How Apple got the fold tight and creaseless

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Apple heads Evercore's list of the top six stocks to ownapple evercore top six4 hours ago
Published August 21, 2026 by Philip Elmer-DeWitt

Apple heads Evercore's list of the top six stocks to own

"We believe the iPhone setup remains attractive, with >20% y/y revenue growth in each of the last three quarters despite supply constraints." — Analyst Amit Daryanani

Read More Apple heads Evercore's list of the top six stocks to own

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GM's decision to drop Apple's CarPlay fails an A/B testapple carplay gm test4 hours ago
Published August 21, 2026 by Philip Elmer-DeWitt

GM's decision to drop Apple's CarPlay fails an A/B test

A nearly identical CarPlay version is outselling its Chevy counterpart by an increasingly wide margin.

Read More GM's decision to drop Apple's CarPlay fails an A/B test

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Premarket: Apple is greenapple premarket green 8-21-265 hours ago
Published August 21, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Stock Futures Rebound After Bond Market Selloff" posted early Friday.

Read More Premarket: Apple is green

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Apple passes the batonapple baton bofa mohan19 hours ago
Published August 20, 2026 by Philip Elmer-DeWitt

Apple passes the baton

"Under Tim Cook, Apple has created market cap growth at a rate of roughly $32 million an hour, every hour, for nearly 15 years or a total of $4.5 trillion overall." — Analyst Wamsi Mohan

Read More Apple passes the baton

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Counterpoint: Apple shines on the subcontinentapple india counterpoint june1 day ago
Published August 20, 2026 by Philip Elmer-DeWitt

Counterpoint: Apple shines on the subcontinent

"Apple recorded the strongest sales growth during the period."

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Counterpoint: As smartphone sales swooned in Europe, the iPhone outperformedapple counterpoint europe June1 day ago
Published August 20, 2026 by Philip Elmer-DeWitt

Counterpoint: As smartphone sales swooned in Europe, the iPhone outperformed

"Apple remains a bright spot though, and we forecast it to continue to significantly outperform the rest of the market for the foreseeable future.” — Associate Director Jan Stryjak

Read More Counterpoint: As smartphone sales swooned in Europe, the iPhone outperformed

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Premarket: Apple is redapple premarket red 8-20-261 day ago
Published August 20, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Dow Futures Slide as Treasury Rally Falters" posted early Thursday.

Read More Premarket: Apple is red

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Apple: Risk off in the EUapple risk off eu2 days ago
Published August 19, 2026 by Philip Elmer-DeWitt

Apple: Risk off in the EU

"This removes a cloud of legal and financial uncertainty that had weighed on the stock."

Read More Apple: Risk off in the EU

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Nearly half of Australia's iPhone Pro owners say they'd 'consider' a foldableapple iphone foldable australia2 days ago
Published August 19, 2026 by Philip Elmer-DeWitt

Nearly half of Australia's iPhone Pro owners say they'd 'consider' a foldable

"One in six of those Pro users are willing to pay over $3,000 for the elusive yet to be announced iPhone Ultra (Fold)."

Read More Nearly half of Australia's iPhone Pro owners say they'd 'consider' a foldable

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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