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Apple bull flips to bearbear apple hedgeye bull53 minutes ago
Published July 10, 2026 by Philip Elmer-DeWitt

Apple bull flips to bear

"Analysts were too pessimistic 9 months ago; now, they're too optimistic on Apple's super replacement cycle."  — Felix Wang From Wang's "Flipping AAPL from Long to…

Read More Apple bull flips to bear

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Apple investors: Mark your calendarsapple q32026 earnings call1 hour ago
Published July 10, 2026 by Philip Elmer-DeWitt

Apple investors: Mark your calendars

From "Apple Financial Results - Q3 2026" posted Friday on Apple Events.

Read More Apple investors: Mark your calendars

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Premarket: Apple is redapple premarket red 7-10-264 hours ago
Published July 10, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From the Wall Street Journal's "Nasdaq Futures Slip Ahead of SK Hynix Debut" posted early Friday.

Read More Premarket: Apple is red

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Barron's technician sees Apple shares growing another 10% this summerapple nvidia barrons technician19 hours ago
Published July 9, 2026 by Philip Elmer-DeWitt

Barron's technician sees Apple shares growing another 10% this summer

"Look for Apple to advance toward $345 by the third quarter."

Read More Barron's technician sees Apple shares growing another 10% this summer

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In shrinking global PC market, Mac sales grew nearly 16% in the June quarterapple wwpc omdia q2202619 hours ago
Published July 9, 2026 by Philip Elmer-DeWitt

In shrinking global PC market, Mac sales grew nearly 16% in the June quarter

"Apple’s recent decision to raise prices across MacBooks has become one of the key focal points in the market. However..."

Read More In shrinking global PC market, Mac sales grew nearly 16% in the June quarter

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Huawei is the big winner of China's 618 shopping festivalapple huawei china counterpoint23 hours ago
Published July 9, 2026 by Philip Elmer-DeWitt

Huawei is the big winner of China's 618 shopping festival

Apple lost less than all the rest. 

Read More Huawei is the big winner of China's 618 shopping festival

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Premarket: Apple is redapple premarket red 7-10-261 day ago
Published July 9, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "Wall St futures rebound as oil retreats, investors weigh US-Iran tensions" posted early Thursday.

Read More Premarket: Apple is red

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Evercore views Apple's Broadcom deal as 'strategically positive'apple broadcom evercore2 days ago
Published July 8, 2026 by Philip Elmer-DeWitt

Evercore views Apple's Broadcom deal as 'strategically positive'

"We believe Apple is focusing on controlling more of its hardware stack, whether it be through its own in-house sourcing or through LT (long-term) partnerships with suppliers." — Analyst Amit Daryanani

Read More Evercore views Apple's Broadcom deal as 'strategically positive'

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Apple scores a 'staggering' 87 Emmy nominationsapple tv record emmys2 days ago
Published July 8, 2026 by Philip Elmer-DeWitt

Apple scores a 'staggering' 87 Emmy nominations

"The historic haul firmly places Apple TV as the third most-nominated network/platform of the year, trailing only heavyweights HBO Max (122 nominations) and Netflix (111 nominations)."

Read More Apple scores a 'staggering' 87 Emmy nominations

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EU Court: Yes, Virginia. Apple is a gatekeeperapple eu gatekeeper virginia2 days ago
Published July 8, 2026 by Philip Elmer-DeWitt

EU Court: Yes, Virginia. Apple is a gatekeeper

From Foo Yun Chee's "Apple loses challenges against EU rules to curb Big Tech" posted Wednesday by Reuters.

Read More EU Court: Yes, Virginia. Apple is a gatekeeper

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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