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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Microsoft, start your enginesapple macbook neo windows5 hours ago
Published April 11, 2026 by Philip Elmer-DeWitt

Microsoft, start your engines

"A history of fast follows (and my own sources) tells me that Apple’s $599 MacBook Neo announcement last month will force Microsoft to seriously improve Windows."

Read More Microsoft, start your engines

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Saturday Apple video: Why Steve Jobs bought Pixar (1996)saturday apple pixar jobs8 hours ago
Published April 11, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Why Steve Jobs bought Pixar (1996)

"I met Ed Catmull in 1985 and he shared with me his dream about making the first computer-animated feature film."

Read More Saturday Apple video: Why Steve Jobs bought Pixar (1996)

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Apple TV is coming to Amazon Prime soonapple prime video TV1 day ago
Published April 10, 2026 by Philip Elmer-DeWitt

Apple TV is coming to Amazon Prime soon

"Starting this month, Apple TV will be available on Prime Video in the U.S. Amazon announced the new partnership on Apr. 10, and it makes a huge change."

Read More Apple TV is coming to Amazon Prime soon

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What killed the Towson Town Center Apple Store?apple store towson union1 day ago
Published April 10, 2026 by Philip Elmer-DeWitt

What killed the Towson Town Center Apple Store?

It was economic conditions — and the ailing mall — not the union.

Read More What killed the Towson Town Center Apple Store?

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Counterpoint: Apple Leads Q1 for First Timeapple iphone counterpoint q120261 day ago
Published April 10, 2026 by Philip Elmer-DeWitt

Counterpoint: Apple Leads Q1 for First Time

Continuous strong demand for the iPhone 17 series and aggressive trade-in programs, along with ecosystem stickiness, drove overall volume growth despite a softer macro environment.

Read More Counterpoint: Apple Leads Q1 for First Time

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Apple Watch falls off China's top 10 best-seller listapple watch china huawei1 day ago
Published April 10, 2026 by Philip Elmer-DeWitt

Apple Watch falls off China's top 10 best-seller list

The rising adoption of local brands negatively impacted Apple’s shipments in China in 2025.

Read More Apple Watch falls off China's top 10 best-seller list

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Premarket: Apple is redapple premarket red 4-10-261 day ago
Published April 10, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Stock Futures Waver Ahead of Crucial CPI Inflation Report" posted early Friday.

Read More Premarket: Apple is red

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Horace Dediu: At sweet 16, iPad still hits sweet spotapple dediu ipad 162 days ago
Published April 9, 2026 by Philip Elmer-DeWitt

Horace Dediu: At sweet 16, iPad still hits sweet spot

"Neither killer nor killed, the iPad is just a great “in between” product with plenty of value."

Read More Horace Dediu: At sweet 16, iPad still hits sweet spot

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Apple's Mac sales grew 9% in March quarter, in spite of warapple mac march idc2 days ago
Published April 9, 2026 by Philip Elmer-DeWitt

Apple's Mac sales grew 9% in March quarter, in spite of war

"Despite deteriorating macroeconomic conditions and memory shortage issues, the PC market recorded another quarter of positive growth."

Read More Apple's Mac sales grew 9% in March quarter, in spite of war

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Apple orders fewer foldable iPhones than expectedapple samsung fold iphone2 days ago
Published April 9, 2026 by Philip Elmer-DeWitt

Apple orders fewer foldable iPhones than expected

"Initial shipments this year are expected to total around 3 million units, significantly below earlier market expectations of about 10 million units."

Read More Apple orders fewer foldable iPhones than expected

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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