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Apple share of the world's wrists just keeps growingapple watch march 20261 hour ago
Published June 22, 2026 by Philip Elmer-DeWitt

Apple share of the world's wrists just keeps growing

"Apple has captured the highest shipment share of 23% and emerged as the strongest performer in Q1 2026."

Read More Apple share of the world's wrists just keeps growing

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WSJ: Apple owns the best smartphone customers, takes most of the profitsapple profits smartphone richest2 hours ago
Published June 22, 2026 by Philip Elmer-DeWitt

WSJ: Apple owns the best smartphone customers, takes most of the profits

The state of the smartphone market in three bar charts. (March quarter, 2026)

Read More WSJ: Apple owns the best smartphone customers, takes most of the profits

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Ben Thompson: Why Tim Cook gave an emergency interview with the WSJapple thompson price increases6 hours ago
Published June 22, 2026 by Philip Elmer-DeWitt

Ben Thompson: Why Tim Cook gave an emergency interview with the WSJ

"Apple is right to protect their margin and continue slowly expanding their market share through differentiation, not pricing." From Thompson's "Apple Price Increases" ($) posted Monday…

Read More Ben Thompson: Why Tim Cook gave an emergency interview with the WSJ

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Premarket: Apple is redapple premarket red 6-22-266 hours ago
Published June 22, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "Wall St futures muted as investors monitor US-Iran negotiations" posted early Monday.

Read More Premarket: Apple is red

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Here's what John Ternus needs to do about Apple ID, says Mark Gurmanapple industrial design ternus21 hours ago
Published June 21, 2026 by Philip Elmer-DeWitt

Here's what John Ternus needs to do about Apple ID, says Mark Gurman

"As he takes over from Cook, he needs to prioritize making Apple’s products cool again."

Read More Here's what John Ternus needs to do about Apple ID, says Mark Gurman

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This week's Apple trading strategies (6/22-6/26/26)apple trading strategies 6-22-261 day ago
Published June 21, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (6/22-6/26/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (6/22-6/26/26)

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Ice Universe: The difference between Samsung and Apple is profoundapple samsung universe ice2 days ago
Published June 20, 2026 by Philip Elmer-DeWitt

Ice Universe: The difference between Samsung and Apple is profound

"Samsung may still be the world's largest smartphone company on paper. But in reality, it has already lost. Here's why."

Read More Ice Universe: The difference between Samsung and Apple is profound

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Tim Cook makes Barron's list of 25 top CEO for 2026apple barrons top ceos2 days ago
Published June 20, 2026 by Philip Elmer-DeWitt

Tim Cook makes Barron's list of 25 top CEO for 2026

How could he not?

Read More Tim Cook makes Barron's list of 25 top CEO for 2026

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Saturday Apple video: Apple’s Secret iPhone launch teamapple saturday video purple2 days ago
Published June 20, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Apple’s Secret iPhone launch team

Tony Fadell, Greg Christie and Scott Forstall tell the story of Project Purple. "That's when Bill turned to Steve and said "this is going to be…

Read More Saturday Apple video: Apple’s Secret iPhone launch team

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Joanna Stern: 'I spent a week with new Siri' (video)apple new siri stern3 days ago
Published June 19, 2026 by Philip Elmer-DeWitt

Joanna Stern: 'I spent a week with new Siri' (video)

Since it's Juneteenth and the U.S. markets are closed, here's a fun hands-on from one of my favorite tech reviewers. 

Read More Joanna Stern: 'I spent a week with new Siri' (video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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