Skip to content

Philip Elmer‑DeWittPhilip Elmer‑DeWitt

Apple 3.0

  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services
Steve Jobs' 'Apple Hierarchy of Skepticism' (video)apple jobs hierarchy skepticism24 minutes ago
Published June 1, 2026 by Philip Elmer-DeWitt

Steve Jobs' 'Apple Hierarchy of Skepticism' (video)

A new appreciation of Jobs' 1998 Macworld keynote by friend-of-the-blog Don Donofrio.

Read More Steve Jobs' 'Apple Hierarchy of Skepticism' (video)

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

Leave a Comment

Is this new Nvidia chip the reason Apple shares fell Monday morning?apple huang agent chip1 hour ago
Published June 1, 2026 by Philip Elmer-DeWitt

Is this new Nvidia chip the reason Apple shares fell Monday morning?

"To start, Nvidia will work with six manufacturers—Dell Technologies, Lenovo Group, Microsoft, HP, Asus and MSI—to build the laptops."

Read More Is this new Nvidia chip the reason Apple shares fell Monday morning?

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

7 Comments

Apple chose RISC over CISC, and that could make all the differenceapple risc cisc brandt5 hours ago
Published June 1, 2026 by Philip Elmer-DeWitt

Apple chose RISC over CISC, and that could make all the difference

"Apple is about to drop a bombshell that could turn the whole AI world on its head." — Errol Brandt.

Read More Apple chose RISC over CISC, and that could make all the difference

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

7 Comments

Premarket: Apple is redapple premarket red 6-1-266 hours ago
Published June 1, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "Wall Street futures gain as AI advances overshadow US-Iran tensions" posted early Monday.

Read More Premarket: Apple is red

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

4 Comments

Who's interested in an Apple 3.0 face-to-face in Palo Alto?apple facetoface bland paloalto19 hours ago
Published May 31, 2026 by Philip Elmer-DeWitt

Who's interested in an Apple 3.0 face-to-face in Palo Alto?

Long-time subscriber and Apple enthusiast Joe Bland is organizing a summer get together.

Read More Who's interested in an Apple 3.0 face-to-face in Palo Alto?

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

19 Comments

Mark Gurman: Look for Apple-branded smart glasses by Dec. 2027apple gurman smart glasses1 day ago
Published May 31, 2026 by Philip Elmer-DeWitt

Mark Gurman: Look for Apple-branded smart glasses by Dec. 2027

"It’s a potentially game-changing play for the company and an even bigger opportunity than the Apple Watch."

Read More Mark Gurman: Look for Apple-branded smart glasses by Dec. 2027

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

19 Comments

This week's Apple trading strategies (6/1-6/5/26)1 day ago
Published May 31, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (6/1-6/5/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (6/1-6/5/26)

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

27 Comments

If Apple's AI needs its partners in the cloud, how private is it?apple sri cloud privacy2 days ago
Published May 31, 2026 by Philip Elmer-DeWitt

If Apple's AI needs its partners in the cloud, how private is it?

"Apple has been working to bring big AI smarts to the modest processing environment of a smartphone. Apple fans may not like the outcome, though."

Read More If Apple's AI needs its partners in the cloud, how private is it?

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

9 Comments

Back in the U.S.A.apple usa liberty croatia2 days ago
Published May 30, 2026 by Philip Elmer-DeWitt

Back in the U.S.A.

The history of Croatia puts America's war of independence in perspective.

Read More Back in the U.S.A.

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

16 Comments

Saturday Apple video: Ted Koppel interviews Steve Jobs (1981)apple saturday koppel jobs2 days ago
Published May 30, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Ted Koppel interviews Steve Jobs (1981)

"As you know, the product that we manufacture, many people see it for the first time and they don't think it's a computer."

Read More Saturday Apple video: Ted Koppel interviews Steve Jobs (1981)

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

2 Comments

Posts pagination

1 2 … 1,395 Next
Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
  • 2014
  • 2013 and earlier

Blog Roll

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
Apple 3.0
  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services

© 2022 Philip Elmer-DeWitt