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Mark Gurman: Apple's AirPods with eyes pushed back one yearapple airpods eyes 20274 hours ago
Published June 17, 2026 by Philip Elmer-DeWitt

Mark Gurman: Apple's AirPods with eyes pushed back one year

"The offerings will be part of what Apple intends to be its biggest wave of new products yet."

Read More Mark Gurman: Apple's AirPods with eyes pushed back one year

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Reading in a moving car make you sick? There's an Apple app for that.apple dots car sickness6 hours ago
Published June 17, 2026 by Philip Elmer-DeWitt

Reading in a moving car make you sick? There's an Apple app for that.

"It sounds preposterous, but I’m here to tell you that it actually works."

Read More Reading in a moving car make you sick? There's an Apple app for that.

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Premarket: Apple is redapple premarket red 6-17-266 hours ago
Published June 17, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Nasdaq Futures Rising as Iran Peace Deal Boosts the Market Ahead of Fed Decision" posted early Wednesday.

Read More Premarket: Apple is red

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IDC: Apple's iPhone will defy gravity in 2026apple iphone idc gravity1 day ago
Published June 16, 2026 by Philip Elmer-DeWitt

IDC: Apple's iPhone will defy gravity in 2026

“In a year when the broader smartphone market will record its steepest decline in history, iOS will deliver its highest annual share ever, at 22%." — IDC VP Francisco Jeronimo

Read More IDC: Apple's iPhone will defy gravity in 2026

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'We rebuilt Siri from the ground up, literally, tore it to the ground'apple siri rebuilt rockwell1 day ago
Published June 16, 2026 by Philip Elmer-DeWitt

'We rebuilt Siri from the ground up, literally, tore it to the ground'

"It allowed us to build a profoundly more capable Siri." — Apple VP Mike Rockwell

Read More 'We rebuilt Siri from the ground up, literally, tore it to the ground'

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Citi sticks with its Apple Buy rating and $315 targetapple citi ai 3151 day ago
Published June 16, 2026 by Philip Elmer-DeWitt

Citi sticks with its Apple Buy rating and $315 target

"While Apple’s less-than-clear strategy on AI monetization has some in Wall Street concerned, the iPhone maker could 'layer AI value' into its existing services ecosystem."

Read More Citi sticks with its Apple Buy rating and $315 target

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Indian farmers' wells contaminated by iPhone factory outflow (updated)apple iphone factory farmland1 day ago
Published June 16, 2026 by Philip Elmer-DeWitt

Indian farmers' wells contaminated by iPhone factory outflow (updated)

Inspectors found that discharged wastewater had caused a Tata rainwater harvesting pond to overflow.

Read More Indian farmers' wells contaminated by iPhone factory outflow (updated)

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Premarket: Apple was green, turned redapple premarket green 6-16-261 day ago
Published June 16, 2026 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From CNBC's "U.S. stock futures are flat after Dow record close on U.S.-Iran deal" posted early Tuesday.

Read More Premarket: Apple was green, turned red

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Nate B. Jones' on Apple's AI strategy (revisited with index)apple nate jones siriai2 days ago
Published June 15, 2026 by Philip Elmer-DeWitt

Nate B. Jones' on Apple's AI strategy (revisited with index)

Reposting by popular demand (and for those who skipped this week's Apple trading strategies.)

Read More Nate B. Jones' on Apple's AI strategy (revisited with index)

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Siri is dead. Long live Siri AIapple siriai fastcompany mcCracken2 days ago
Published June 15, 2026 by Philip Elmer-DeWitt

Siri is dead. Long live Siri AI

"Apple is finally on the cusp of putting this epic vaporware fiasco behind it."

Read More Siri is dead. Long live Siri AI

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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