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Apple vs. RussiaApple kremlin iphone apps6 hours ago
Published June 27, 2026 by Philip Elmer-DeWitt

Apple vs. Russia

"In 2025, Russia asked that Apple remove 1,213 apps—many of these VPN apps designed to thwart the country’s draconian Internet censorship."

Read More Apple vs. Russia

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Saturday Apple video: What motivated Steve Jobsapple saturday jobs motivational7 hours ago
Published June 27, 2026 by Philip Elmer-DeWitt

Saturday Apple video: What motivated Steve Jobs

"The only way to do great work is to love what you do."

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Counterpoint: Customers pay more for book-type foldablesapple foldables asp 20251 day ago
Published June 26, 2026 by Philip Elmer-DeWitt

Counterpoint: Customers pay more for book-type foldables

"Apple's entry in the foldable market is also expected to further boost the upward ASP trend by keeping market attention on high-priced segments."

Read More Counterpoint: Customers pay more for book-type foldables

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Counterpoint: Apple to Hit Record Market Shares in 2026apple market shares 20261 day ago
Published June 26, 2026 by Philip Elmer-DeWitt

Counterpoint: Apple to Hit Record Market Shares in 2026

“This year defines Apple’s unique resilience within the industry." — Research Director Tarun Pathak 

Read More Counterpoint: Apple to Hit Record Market Shares in 2026

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Daniel Ives: Apple held off as long as they could (video)apple prices ives video1 day ago
Published June 26, 2026 by Philip Elmer-DeWitt

Daniel Ives: Apple held off as long as they could (video)

From "Apple had to raise prices and this was the right time" which aired on CNBC Thursday.

Read More Daniel Ives: Apple held off as long as they could (video)

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Premarket: Apple is greenapple premarket green 6-26-261 day ago
Published June 26, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Reuters' "Wall St futures fall as chip stocks resume slide after Micron-led rally" posted early Friday.

Read More Premarket: Apple is green

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Apple's summer price hikes: What the analysts are sayingapple price hikes analysts2 days ago
Published June 25, 2026 by Philip Elmer-DeWitt

Apple's summer price hikes: What the analysts are saying

Excerpts from the notes I've seen. More as they come in. 

Read More Apple's summer price hikes: What the analysts are saying

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The price hikes have landedapple price hikes landed2 days ago
Published June 25, 2026 by Philip Elmer-DeWitt

The price hikes have landed

“We have now reached a point where we need to begin raising prices. We have never seen a component price increase this much, this quickly.” —…

Read More The price hikes have landed

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Micron drives Apple's pricesapple micron tax nvidia2 days ago
Published June 25, 2026 by Philip Elmer-DeWitt

Micron drives Apple's prices

"Where once commentators spoke of an “Nvidia tax,” it has been replaced for large tech companies such as Apple with a 'Micron tax'"—or at least a memory toll."

Read More Micron drives Apple's prices

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Premarket: Apple is redapple premarket red 6-25-262 days ago
Published June 25, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "S&P 500 futures rise as Micron surges after earnings; Wall Street awaits key inflation reading" posted early Thursday.

Read More Premarket: Apple is red

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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