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Mark Gurman: Apple's table top robot now coming in Septemberapple gurman tabletop robot delay6 hours ago
Published March 15, 2026 by Philip Elmer-DeWitt

Mark Gurman: Apple's table top robot now coming in September

"It was originally planned for release in March 2025 but was delayed when the new Siri overhaul slipped last year."

Read More Mark Gurman: Apple's table top robot now coming in September

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This week's Apple trading strategies (3/16-3/20/26)apple trading strategies 3-16-267 hours ago
Published March 15, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (3/16-3/20/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (3/16-3/20/26)

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Apple's MacBook Neo holds its own against an Amazon Cloud serverapple neo amazon server1 day ago
Published March 14, 2026 by Philip Elmer-DeWitt

Apple's MacBook Neo holds its own against an Amazon Cloud server

"The team behind DuckDB, a free database tool popular with data analysts, bought one from the Apple Store and pitted it against a rented Amazon cloud machine that would cost about $490 a month."

Read More Apple's MacBook Neo holds its own against an Amazon Cloud server

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Saturday Apple video: Apple at 50 (2026)apple 50 years pogue1 day ago
Published March 14, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Apple at 50 (2026)

Five decades of thinking different.

Read More Saturday Apple video: Apple at 50 (2026)

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Apple's easy-to-fix Neoapple macbook neo repairable2 days ago
Published March 13, 2026 by Philip Elmer-DeWitt

Apple's easy-to-fix Neo

"The Neo stands out, with increasingly good day-one manuals, less-painful keyboard repairs, and a screwed-in battery tray that sent cheers across the iFixit office."

Read More Apple's easy-to-fix Neo

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How to settle into Apple's walled garden for less than $1,900apple walled garden cheap2 days ago
Published March 13, 2026 by Philip Elmer-DeWitt

How to settle into Apple's walled garden for less than $1,900

Suppose you decide to go all-in on Apple.

Read More How to settle into Apple's walled garden for less than $1,900

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Starting Sunday, Apple developers in China will pay lower commission ratesapple china developers commissions2 days ago
Published March 13, 2026 by Philip Elmer-DeWitt

Starting Sunday, Apple developers in China will pay lower commission rates

"Apple is making changes to the App Store in China following discussions with the Chinese regulator."

Read More Starting Sunday, Apple developers in China will pay lower commission rates

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Greg Bates: Is Apple building an iPhonebook? Or maybe a MacPhone?apple iphonebook greg bates2 days ago
Published March 13, 2026 by Philip Elmer-DeWitt

Greg Bates: Is Apple building an iPhonebook? Or maybe a MacPhone?

"Apple plays multidimensional chess — the only way to create insanely great products."

Read More Greg Bates: Is Apple building an iPhonebook? Or maybe a MacPhone?

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Why Apple's MacBook Neo makes Steven Sinofsky sadapple sinofsky macbook neo2 days ago
Published March 13, 2026 by Philip Elmer-DeWitt

Why Apple's MacBook Neo makes Steven Sinofsky sad

"Apple’s software secret was this constant upgrading of the OS and the ecosystem (from drivers up). Microsoft’s secret was 'run everything forever'."

Read More Why Apple's MacBook Neo makes Steven Sinofsky sad

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Premarket: Apple is greenapple premarket green 3-13-262 days ago
Published March 13, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From CNBC's "Stock futures tick higher ahead of key inflation data; traders monitor oil prices and Iran war" posted early Friday.

Read More Premarket: Apple is green

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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