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Counterpoint: Apple's iPhone had a bang-up quarterapple counterpoint iphone cq420266 hours ago
Published February 24, 2026 by Philip Elmer-DeWitt

Counterpoint: Apple's iPhone had a bang-up quarter

"Apple led the market in Q4 2025, growing 14% YoY driven by strong demand for the iPhone 17 series and solid year-end seasonal momentum across developed markets."

Read More Counterpoint: Apple's iPhone had a bang-up quarter

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Apple Mac minis in Texasapple mac mini texas6 hours ago
Published February 24, 2026 by Philip Elmer-DeWitt

Apple Mac minis in Texas

Just in time for mention in the Trump's State of the Union speech.

Read More Apple Mac minis in Texas

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Here's the essay that crashed AI stocks Mondayapple ai doom citrini8 hours ago
Published February 24, 2026 by Philip Elmer-DeWitt

Here's the essay that crashed AI stocks Monday

Plus a pointer to Ben Thompson's rebuttal on Stratechery.

Read More Here's the essay that crashed AI stocks Monday

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Premarket: Apple is greenapple premarket green 2-24-269 hours ago
Published February 24, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Markets Start to Recover After Brutal AI Selloff" posted early Tuesday.

Read More Premarket: Apple is green

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Morgan Stanley: Here's why demand for Macs has spikedapple OpenClaw Mac demand24 hours ago
Published February 23, 2026 by Philip Elmer-DeWitt

Morgan Stanley: Here's why demand for Macs has spiked

"OpenClaw [is] driving Mac lead times to multi-year highs." — Analyst Erik Woodring

Read More Morgan Stanley: Here's why demand for Macs has spiked

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On Friday night, Apple lit up the sky above Hollywood with monster drones (video)apple drone show Monarch1 day ago
Published February 23, 2026 by Philip Elmer-DeWitt

On Friday night, Apple lit up the sky above Hollywood with monster drones (video)

Apple's promotional drone display for "Monarch: Legacy of Monsters" has set a new world record, by creating life-size replicas of monsters from the Apple TV show in the air.

Read More On Friday night, Apple lit up the sky above Hollywood with monster drones (video)

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At this point, war with Iran seems inevitableapple trump attack iran1 day ago
Published February 23, 2026 by Philip Elmer-DeWitt

At this point, war with Iran seems inevitable

"For the Trump administration, the upside of acting at a moment of Iranian vulnerability is plainly alluring."

Read More At this point, war with Iran seems inevitable

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Mark Gurman: Deep Red is the new Cosmic Orangeapple deep red iphone1 day ago
Published February 23, 2026 by Philip Elmer-DeWitt

Mark Gurman: Deep Red is the new Cosmic Orange

"I can at least tell you that, as of now, red is the new flagship color in testing for the next iPhone Pros."

Read More Mark Gurman: Deep Red is the new Cosmic Orange

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Premarket: Apple is redapple premarket red 2-23-261 day ago
Published February 23, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "Wall St futures dip as tariff doubts hit risk appetite" posted early Monday.

Read More Premarket: Apple is red

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AI is getting a bad repapple ai nyt unloved2 days ago
Published February 22, 2026 by Philip Elmer-DeWitt

AI is getting a bad rep

"It’s extremely hurtful, frankly." — Nvidia CEO Jensen Huang

Read More AI is getting a bad rep

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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