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Mark Gurman: Look for Apple-branded smart glasses by Decemberapple gurman smart glasses1 hour ago
Published May 31, 2026 by Philip Elmer-DeWitt

Mark Gurman: Look for Apple-branded smart glasses by December

"It’s a potentially game-changing play for the company and an even bigger opportunity than the Apple Watch."

Read More Mark Gurman: Look for Apple-branded smart glasses by December

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This week's Apple trading strategies (6/1-6/5/26)5 hours ago
Published May 31, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (6/1-6/5/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (6/1-6/5/26)

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If Apple's AI needs its partners in the cloud, how private is it?apple sri cloud privacy13 hours ago
Published May 31, 2026 by Philip Elmer-DeWitt

If Apple's AI needs its partners in the cloud, how private is it?

"Apple has been working to bring big AI smarts to the modest processing environment of a smartphone. Apple fans may not like the outcome, though."

Read More If Apple's AI needs its partners in the cloud, how private is it?

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Back in the U.S.A.apple usa liberty croatia1 day ago
Published May 30, 2026 by Philip Elmer-DeWitt

Back in the U.S.A.

The history of Croatia puts America's war of independence in perspective.

Read More Back in the U.S.A.

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Saturday Apple video: Ted Koppel interviews Steve Jobs (1981)apple saturday koppel jobs1 day ago
Published May 30, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Ted Koppel interviews Steve Jobs (1981)

"As you know, the product that we manufacture, many people see it for the first time and they don't think it's a computer."

Read More Saturday Apple video: Ted Koppel interviews Steve Jobs (1981)

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Premarket: Apple is redapple premarket red 5-29-262 days ago
Published May 29, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Yahoo!Finance: "Dow, S&P 500, Nasdaq futures edge up as Wall Street braces for US-Iran update" posted early Friday.

Read More Premarket: Apple is red

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Mark Gurman: Artist's rendition of the new Siriapple gurman siri artist2 days ago
Published May 29, 2026 by Philip Elmer-DeWitt

Mark Gurman: Artist's rendition of the new Siri

"The images are based on information viewed by Bloomberg and people with knowledge of the company’s plans."

Read More Mark Gurman: Artist's rendition of the new Siri

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Apple soars to $312.51: 10th record close of Mayapple soars record 312.512 days ago
Published May 29, 2026 by Philip Elmer-DeWitt

Apple soars to $312.51: 10th record close of May

From AAPLInvestors' Terry Gregory, keeper of the stats.

Read More Apple soars to $312.51: 10th record close of May

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Premarket: Apple is redapple premarket red 5-29-263 days ago
Published May 28, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From the Wall Street Journal's "Stock Futures Weaker Amid U.S. Strikes Against Iran" posted early Thursday.

Read More Premarket: Apple is red

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Apple at $310.85: May's ninth record closeapple 310 ninth may4 days ago
Published May 27, 2026 by Philip Elmer-DeWitt

Apple at $310.85: May's ninth record close

Apple also touched a new intraday high of $313.26.

Read More Apple at $310.85: May's ninth record close

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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