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Apple circles the globe to celebrate its 50th birthdayapple celebrates 50 world6 hours ago
Published March 20, 2026 by Philip Elmer-DeWitt

Apple circles the globe to celebrate its 50th birthday

"It wasn’t out of the realm of possibility that Apple would just sort of let the day go by with some social media mentions." — Neil Cybart

Read More Apple circles the globe to celebrate its 50th birthday

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Apple's Mac and iPad saw record sales in India last yearapple india ipad mac7 hours ago
Published March 20, 2026 by Philip Elmer-DeWitt

Apple's Mac and iPad saw record sales in India last year

Mac sales grew 24% year over year, iPad sales by 40%.

Read More Apple's Mac and iPad saw record sales in India last year

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Premarket: Apple is redapple premarket red 3-20-268 hours ago
Published March 20, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Dow Set to Open Down on Quadruple Witching Day" posted early Friday.

Read More Premarket: Apple is red

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Horace Dediu recommendsapple openclaw mac macmini21 hours ago
Published March 19, 2026 by Philip Elmer-DeWitt

Horace Dediu recommends

"The SF Standard called the Mac Mini bro the new matcha latte guy. Oy vey!" — Om Malik

Read More Horace Dediu recommends

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As Chinese smartphone sales fell, Apple's China sales grewapple iphone china 23percent1 day ago
Published March 19, 2026 by Philip Elmer-DeWitt

As Chinese smartphone sales fell, Apple's China sales grew

Apple delivered the strongest sales growth over the first nine weeks, rising 23% YoY, supported by e-commerce discounts, while its base iPhone 17 also qualified for government subsidies.

Read More As Chinese smartphone sales fell, Apple's China sales grew

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Meta Quest VR loses a 'world' weirder than anything Apple ever built — or ever wouldapple meta horizon world1 day ago
Published March 19, 2026 by Philip Elmer-DeWitt

Meta Quest VR loses a 'world' weirder than anything Apple ever built — or ever would

From Mike Pearl's "Meta Quest VR Headset Users to Lose Access to Horizon Worlds, Legs and All" posted Wednesday by Gizmodo.

Read More Meta Quest VR loses a 'world' weirder than anything Apple ever built — or ever would

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WSJ: Even with a brain-dead Siri, AI has become a cash cow for Appleapple ai cash cow1 day ago
Published March 19, 2026 by Philip Elmer-DeWitt

WSJ: Even with a brain-dead Siri, AI has become a cash cow for Apple

"Its artificial-intelligence revenue is set to top $1 billion this year, reassuring investors wary of rivals’ sky-high spending."

Read More WSJ: Even with a brain-dead Siri, AI has become a cash cow for Apple

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Premarket: Apple was green, turned redapple premarket green 3-19-261 day ago
Published March 19, 2026 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From Reuters' "US stock futures dip as soaring oil prices, Fed outlook spook investors" posted early Thursday.

Read More Premarket: Apple was green, turned red

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Apple owns the richest customers in the richest countriesapple counterpoint macdailynews2 days ago
Published March 18, 2026 by Philip Elmer-DeWitt

Apple owns the richest customers in the richest countries

From "Apple iPhone dominates North America, Europe, China, and Asia-Pacific" posted Wednesday by MacDailyNews.

Read More Apple owns the richest customers in the richest countries

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Apple vs. 'vibe coding'apple vibe coding apps2 days ago
Published March 18, 2026 by Philip Elmer-DeWitt

Apple vs. 'vibe coding'

Some of these vibe coding apps also help developers create apps for Apple devices. That ability has likely contributed to the explosion of new apps launching on the App Store in recent months.

Read More Apple vs. 'vibe coding'

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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