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Blowback from Tim Cook's presence in Trump's China entourageapple cook blowback reich41 minutes ago
Published May 14, 2026 by Philip Elmer-DeWitt

Blowback from Tim Cook's presence in Trump's China entourage

"When it comes to making big money doing global deals, Trump’s merry band of CEOs has about as much loyalty to the United States as does Trump himself." — Robert Reich

Read More Blowback from Tim Cook's presence in Trump's China entourage

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Evercore raises Apple target $35 to $365apple evercore target 3653 hours ago
Published May 14, 2026 by Philip Elmer-DeWitt

Evercore raises Apple target $35 to $365

"The AI debate is more asymmetric than investors appreciate." — Analyst Amit Daryanani

Read More Evercore raises Apple target $35 to $365

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Premarket: Apple is greenapple premarket green 5-14-263 hours ago
Published May 14, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Markets Pop as Record-Breaking Tech Rally Rages On as Trump Trip Stokes China Hopes" posted early Thursday.

Read More Premarket: Apple is green

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Apple soars to a new record close: $298.97apple soars record 29815 hours ago
Published May 13, 2026 by Philip Elmer-DeWitt

Apple soars to a new record close: $298.97

After breaking $300 in the afternoon, the stock held on to most of its gains.

Read More Apple soars to a new record close: $298.97

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Apple at $300: Why now?why apple 300 now19 hours ago
Published May 13, 2026 by Philip Elmer-DeWitt

Apple at $300: Why now?

Several positive catalysts are converging.

Read More Apple at $300: Why now?

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Apple's in the AI catbird seatapple seeking alpha chokepoint1 day ago
Published May 13, 2026 by Philip Elmer-DeWitt

Apple's in the AI catbird seat

"Apple is now in control of many relatively irreplaceable layers of consumer computing."

Read More Apple's in the AI catbird seat

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The delayed launch of Samsung's Galaxy 26 gave Apple's iPhones a boostapple counterpoint iphone q220261 day ago
Published May 13, 2026 by Philip Elmer-DeWitt

The delayed launch of Samsung's Galaxy 26 gave Apple's iPhones a boost

"When one brand delays a flagship launch, it opens a window of opportunity to fill that vacuum. Apple did just that." — Counterpoint's Tyler Graham

Read More The delayed launch of Samsung's Galaxy 26 gave Apple's iPhones a boost

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Premarket: Apple is redapple premarket red 5-13-261 day ago
Published May 13, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "S&P 500, Nasdaq futures rise ahead of key data, Trump's China visit" posted early Wednesday.

Read More Premarket: Apple is red

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BlackRock's Larry Fink: 'We just don't have enough compute' apple compute blackwater fink2 days ago
Published May 12, 2026 by Philip Elmer-DeWitt

BlackRock's Larry Fink: 'We just don't have enough compute' 

"The United States is short power. We're short compute. We're short chips... I actually believe a new asset class will be buying futures of compute."

Read More BlackRock's Larry Fink: 'We just don't have enough compute' 

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Fast Company: Apple must fix iPhone call recordingapple call record fixes2 days ago
Published May 12, 2026 by Philip Elmer-DeWitt

Fast Company: Apple must fix iPhone call recording

"Until then, maybe think twice before answering a call on your iPhone."

Read More Fast Company: Apple must fix iPhone call recording

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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