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WSJ: Apple's canny AI betapple wsj ai bet4 hours ago
Published March 16, 2026 by Philip Elmer-DeWitt

WSJ: Apple's canny AI bet

"Has Apple fumbled the AI revolution? Not at all. It is making a cold-eyed bet that the most frenzied build-out in the history of American capitalism will produce inadequate returns."

Read More WSJ: Apple's canny AI bet

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Fortune: We're in the 1929-1939 phase of the Big Cycleapple fortune dalio 19395 hours ago
Published March 16, 2026 by Philip Elmer-DeWitt

Fortune: We're in the 1929-1939 phase of the Big Cycle

"I’ve studied 500 years of history and fear we’re entering the most dangerous phase of the ‘Big Cycle’." — Bridgewater founder Ray Dalio

Read More Fortune: We're in the 1929-1939 phase of the Big Cycle

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Grand Central Terminal celebrates Apple at 50 (video)apple alicia keys grand central7 hours ago
Published March 16, 2026 by Philip Elmer-DeWitt

Grand Central Terminal celebrates Apple at 50 (video)

"The tech giant has grown into one of the largest companies in the world, hence they can afford to hire Alicia Keys."

Read More Grand Central Terminal celebrates Apple at 50 (video)

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Premarket: Apple is greenapple premarket green 3-16-268 hours ago
Published March 16, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Bloomberg's "Stock Futures Edge Up as Traders Monitor Hormuz" posted early Monday.

Read More Premarket: Apple is green

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Seventh annual Apple 3.0 price target contestapple target contest seventh22 hours ago
Published March 15, 2026 by Philip Elmer-DeWitt

Seventh annual Apple 3.0 price target contest

Winner is the player whose target is closest to Apple’s closing price on Thursday, April 1, 2027.

Read More Seventh annual Apple 3.0 price target contest

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Mark Gurman: Apple's table top robot now coming in Septemberapple gurman tabletop robot delay1 day ago
Published March 15, 2026 by Philip Elmer-DeWitt

Mark Gurman: Apple's table top robot now coming in September

"It was originally planned for release in March 2025 but was delayed when the new Siri overhaul slipped last year."

Read More Mark Gurman: Apple's table top robot now coming in September

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This week's Apple trading strategies (3/16-3/20/26)apple trading strategies 3-16-261 day ago
Published March 15, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (3/16-3/20/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (3/16-3/20/26)

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Apple's MacBook Neo holds its own against an Amazon Cloud serverapple neo amazon server2 days ago
Published March 14, 2026 by Philip Elmer-DeWitt

Apple's MacBook Neo holds its own against an Amazon Cloud server

"The team behind DuckDB, a free database tool popular with data analysts, bought one from the Apple Store and pitted it against a rented Amazon cloud machine that would cost about $490 a month."

Read More Apple's MacBook Neo holds its own against an Amazon Cloud server

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Saturday Apple video: Apple at 50 (2026)apple 50 years pogue2 days ago
Published March 14, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Apple at 50 (2026)

Five decades of thinking different.

Read More Saturday Apple video: Apple at 50 (2026)

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Apple's easy-to-fix Neoapple macbook neo repairable3 days ago
Published March 13, 2026 by Philip Elmer-DeWitt

Apple's easy-to-fix Neo

"The Neo stands out, with increasingly good day-one manuals, less-painful keyboard repairs, and a screwed-in battery tray that sent cheers across the iFixit office."

Read More Apple's easy-to-fix Neo

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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