Skip to content

Philip Elmer‑DeWittPhilip Elmer‑DeWitt

Apple 3.0

  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services
Saturday Apple video: Counselor (Get a Mac 2006)apple saturday counselor 200614 hours ago
Published May 23, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Counselor (Get a Mac 2006)

"Maybe you should come in twice a week."

Read More Saturday Apple video: Counselor (Get a Mac 2006)

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

8 Comments

Apple at $308.82: Third record high in a rowapple record 308.8222 hours ago
Published May 22, 2026 by Philip Elmer-DeWitt

Apple at $308.82: Third record high in a row

From AAPLInvestors' Terry Gregory, keeper of the stats.

Read More Apple at $308.82: Third record high in a row

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

7 Comments

Premarket: Apple is greenapple premarket green 5-22-261 day ago
Published May 22, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Stock Futures Climb as Iran Peace Hopes Push Markets Higher" posted early Friday.

Read More Premarket: Apple is green

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

23 Comments

Apple at $304.99: Second record close in as many daysapple, $304.99, record close2 days ago
Published May 21, 2026 by Philip Elmer-DeWitt

Apple at $304.99: Second record close in as many days

From AAPLInvestors' Terry Gregory, keeper of the stats.

Read More Apple at $304.99: Second record close in as many days

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

17 Comments

Premarket: Apple is redapple premarket red 5-21-262 days ago
Published May 21, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures are lower as oil prices tick higher along with Treasury yields" posted early Thursday.

Read More Premarket: Apple is red

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

17 Comments

In Cannes, Eddy Cue wins the 'Oscar of Advertising' for Apple TVapple cue cannes lion3 days ago
Published May 21, 2026 by Philip Elmer-DeWitt

In Cannes, Eddy Cue wins the 'Oscar of Advertising' for Apple TV

"Prestige programming doesn't guarantee the kind of mass-market subscriber growth larger streaming rivals chase, though the strategy fits Apple's preference for tighter curation and premium positioning."

Read More In Cannes, Eddy Cue wins the 'Oscar of Advertising' for Apple TV

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

5 Comments

Kansas City: Chromebooks out, MacBook Neos inapple kansas city neo3 days ago
Published May 21, 2026 by Philip Elmer-DeWitt

Kansas City: Chromebooks out, MacBook Neos in

"More than 30,000 Windows PCs and Chromebooks are getting the boot as Kansas City prepares to transition its public school students exclusively to Apple devices."

Read More Kansas City: Chromebooks out, MacBook Neos in

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

5 Comments

Apple soars to another record high close: $302.25apple soars record 302.253 days ago
Published May 20, 2026 by Philip Elmer-DeWitt

Apple soars to another record high close: $302.25

Not the record intraday high (that was $303.20 set last Friday) but close.

Read More Apple soars to another record high close: $302.25

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

4 Comments

Premarket: Apple is redapple premarket red 5-21-263 days ago
Published May 20, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "S&P 500 futures tick higher as oil falls and traders await Nvidia’s earnings" posted early Wednesday.

Read More Premarket: Apple is red

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

22 Comments

Premarket: Apple is redapple premarket red 5-21-264 days ago
Published May 19, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "Wall St eyes lower open on extended chip selloff, inflation concerns" posted early Tuesday.

Read More Premarket: Apple is red

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

12 Comments

Posts pagination

1 2 … 1,393 Next
Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
  • 2014
  • 2013 and earlier

Blog Roll

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
Apple 3.0
  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services

© 2022 Philip Elmer-DeWitt