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Why Morgan Stanley raised its Apple target $15 to $330 (video)apple woodring target cnbcpro16 hours ago
Published May 6, 2026 by Philip Elmer-DeWitt

Why Morgan Stanley raised its Apple target $15 to $330 (video)

"This was Apple execution to a T." — Analyst Erik Woodring

Read More Why Morgan Stanley raised its Apple target $15 to $330 (video)

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Cops use Apple Car Play to nab armed crypto thievesapple carplay crypto bust18 hours ago
Published May 6, 2026 by Philip Elmer-DeWitt

Cops use Apple Car Play to nab armed crypto thieves

"One of the suspects had connected their iPhone to the Bluetooth system of their stolen getaway vehicle."

Read More Cops use Apple Car Play to nab armed crypto thieves

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Apple stopped buying its own shares for nearly two months last quarterapple bart yee buybacks21 hours ago
Published May 6, 2026 by Philip Elmer-DeWitt

Apple stopped buying its own shares for nearly two months last quarter

Exclusive analysis from a friend-of-the-blog.

Read More Apple stopped buying its own shares for nearly two months last quarter

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Nearly half of all global smartphone revenue in the March quarter went to Appleapple revenue 48 counterpoint23 hours ago
Published May 6, 2026 by Philip Elmer-DeWitt

Nearly half of all global smartphone revenue in the March quarter went to Apple

"Unlike its peers, Apple mostly maintained stable pricing despite rising BOM costs, reflecting its ability to absorb cost pressures and remain insulated from the memory crisis." — Counterpoint's Jeff Fieldhack

Read More Nearly half of all global smartphone revenue in the March quarter went to Apple

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In Siri settlement, Apple could pay iPhone owners up to $95 per deviceapple aisiri payout23 hours ago
Published May 6, 2026 by Philip Elmer-DeWitt

In Siri settlement, Apple could pay iPhone owners up to $95 per device

The lawsuit claimed that in 2024 Apple "promoted AI capabilities that did not exist at the time, do not exist now, and will not exist for two or more years."

Read More In Siri settlement, Apple could pay iPhone owners up to $95 per device

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Premarket: Apple is redapple premarket red 5-7-2624 hours ago
Published May 6, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures rise on renewed hopes for Iran deal" posted early Wednesday.

Read More Premarket: Apple is red

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Bernstein raises its Apple target $10 to $350Apple bernstein newman 3502 days ago
Published May 5, 2026 by Philip Elmer-DeWitt

Bernstein raises its Apple target $10 to $350

Impressed by the Q2 FY26 print, top Bernstein analyst Mark Newman reiterated a Buy rating on Apple stock.

Read More Bernstein raises its Apple target $10 to $350

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Carter Worth on Apple: 'It feels like there's very little downside'apple carter worth bullish2 days ago
Published May 5, 2026 by Philip Elmer-DeWitt

Carter Worth on Apple: 'It feels like there's very little downside'

Stop the presses. The "chart master" has turned bullish.

Read More Carter Worth on Apple: 'It feels like there's very little downside'

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Bloomberg: Apple is flirting with Intel and Samsung behind TSMC's back (video)apple intel samsung bloomberg2 days ago
Published May 5, 2026 by Philip Elmer-DeWitt

Bloomberg: Apple is flirting with Intel and Samsung behind TSMC's back (video)

"A move that would offer a secondary option beyond longtime partner Taiwan Semiconductor Manufacturing Co."

Read More Bloomberg: Apple is flirting with Intel and Samsung behind TSMC's back (video)

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Premarket: Apple is redapple premarket red 5-7-262 days ago
Published May 5, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "US stock futures rise as oil dips; Middle East tensions linger" posted early Tuesday.

Read More Premarket: Apple is red

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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