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J.P.Morgan: Apple Pay is moving up the fintech money streamapple pay money stream2 hours ago
Published June 10, 2026 by Philip Elmer-DeWitt

J.P.Morgan: Apple Pay is moving up the fintech money stream

"That said, PayPal’s share remains dominant and climbing."

Read More J.P.Morgan: Apple Pay is moving up the fintech money stream

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Tim Cook gets coached on saying 'good morning'apple good morning cook4 hours ago
Published June 10, 2026 by Philip Elmer-DeWitt

Tim Cook gets coached on saying 'good morning'

"Life is your oyster, man. You gotta go pick it. You can do it all."

Read More Tim Cook gets coached on saying 'good morning'

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WSJ reporter's hands-on Siri AI demo was hands-offapple siri AI handsoff6 hours ago
Published June 10, 2026 by Philip Elmer-DeWitt

WSJ reporter's hands-on Siri AI demo was hands-off

"In a room tucked inside Apple Park, I got to experience the all-new Siri AI up close."

Read More WSJ reporter's hands-on Siri AI demo was hands-off

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Premarket: Apple was green, turned redapple premarket red 6-10-266 hours ago
Published June 10, 2026 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From Barron's' "Tech Stock Selloff Rages On After U.S. Attacks Iran. Stock Futures Drop." posted early Wednesday.

Read More Premarket: Apple was green, turned red

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Marques Brownlee gives WWDC26 an intelligent once-over (video)apple wwdc brownlee video1 day ago
Published June 9, 2026 by Philip Elmer-DeWitt

Marques Brownlee gives WWDC26 an intelligent once-over (video)

"The new Siri is exactly what expected."

Read More Marques Brownlee gives WWDC26 an intelligent once-over (video)

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Premarket: Apple is redapple premarket red 6-10-261 day ago
Published June 9, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Nasdaq Futures Surge as Markets Pile Into the Tech Dip. Dow, S&P 500 Also Rising." posted early Tuesday.

Read More Premarket: Apple is red

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Apple's WWDC26: What the analysts are sayingapple wwdc26 analysts saying2 days ago
Published June 8, 2026 by Philip Elmer-DeWitt

Apple's WWDC26: What the analysts are saying

Excerpts from the notes I've seen. More as they come in.

Read More Apple's WWDC26: What the analysts are saying

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'We call it Siri AI', said Mike Rockwell, as Apple hit $317.40, a new intraday highapple WWDC26 intraday high2 days ago
Published June 8, 2026 by Philip Elmer-DeWitt

'We call it Siri AI', said Mike Rockwell, as Apple hit $317.40, a new intraday high

It was downhill from there. 

Read More 'We call it Siri AI', said Mike Rockwell, as Apple hit $317.40, a new intraday high

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Gene Munster: 'Everything they showed at the keynote is effectively vaporware'apple Munster WWDC25 vaporware2 days ago
Published June 8, 2026 by Philip Elmer-DeWitt

Gene Munster: 'Everything they showed at the keynote is effectively vaporware'

"Until they are willing to stick their neck out, put a stake in the ground and say 'this is when you are going to see these features.'"

Read More Gene Munster: 'Everything they showed at the keynote is effectively vaporware'

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Virtually live from Apple's WWWDC 2026apple wwdc26 virtually live2 days ago
Published June 8, 2026 by Philip Elmer-DeWitt

Virtually live from Apple's WWWDC 2026

All times Eastern. Typing as fast as I can.

Read More Virtually live from Apple's WWWDC 2026

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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