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AI is getting a bad repapple ai nyt unloved7 hours ago
Published February 22, 2026 by Philip Elmer-DeWitt

AI is getting a bad rep

"It’s extremely hurtful, frankly." — Nvidia CEO Jensen Huang

Read More AI is getting a bad rep

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Counterpoint: One in three phones sold in Europe last quarter was an Apple iPhoneapple europe cq42026 counterpoint8 hours ago
Published February 22, 2026 by Philip Elmer-DeWitt

Counterpoint: One in three phones sold in Europe last quarter was an Apple iPhone

"Apple benefited from robust demand for the iPhone 17 series and strong growth in Eastern Europe."

Read More Counterpoint: One in three phones sold in Europe last quarter was an Apple iPhone

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Mark Gurman: Apple's got big plans for Visual Intelligenceapple visual intelligence gurman8 hours ago
Published February 22, 2026 by Philip Elmer-DeWitt

Mark Gurman: Apple's got big plans for Visual Intelligence

"Apple... intends to make this type of technology central to its upcoming set of AI devices, which will include more advanced AirPods, smart glasses and a pendant."

Read More Mark Gurman: Apple's got big plans for Visual Intelligence

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This week's Apple trading strategies (2/13-2/27/26)apple trading strategies 2-23-268 hours ago
Published February 22, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (2/13-2/27/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (2/13-2/27/26)

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1,500 lawsuits have already been filed seeking refunds from Trump's tariffsapple tariff refunds lawsuits20 hours ago
Published February 22, 2026 by Philip Elmer-DeWitt

1,500 lawsuits have already been filed seeking refunds from Trump's tariffs

CDLSK's Erik Smithweiss nodded to the trade-offs companies are likely to face in the months ahead, noting that Trump on Friday called those who have sued over tariffs “sleazebags.”

Read More 1,500 lawsuits have already been filed seeking refunds from Trump's tariffs

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Is this the year Apple TV takes off? (video)apple tv takes off20 hours ago
Published February 22, 2026 by Philip Elmer-DeWitt

Is this the year Apple TV takes off? (video)

From Ryan Christoffel's "Apple TV’s new movie is a hit, and just the start of a big year ahead" posted Friday by 9to5Mac.

Read More Is this the year Apple TV takes off? (video)

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Will Apple's glasses be less creepy than Meta's?apple glasses meta creepy1 day ago
Published February 21, 2026 by Philip Elmer-DeWitt

Will Apple's glasses be less creepy than Meta's?

From Victoria Song's "Meta will ruin its smart glasses by being Meta" posted Friday by The Verge.

Read More Will Apple's glasses be less creepy than Meta's?

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Saturday Apple video: Elon Musk on Steve Jobsapple saturday musk jobs1 day ago
Published February 21, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Elon Musk on Steve Jobs

"I did try to talk to him once at a party, and he was super rude to me."

Read More Saturday Apple video: Elon Musk on Steve Jobs

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Can Tim Cook claw back the $3.3 billion Apple paid on Trump's tariffs?apple tariff clawback trump2 days ago
Published February 20, 2026 by Philip Elmer-DeWitt

Can Tim Cook claw back the $3.3 billion Apple paid on Trump's tariffs?

"Friday's ruling means the U.S. government could owe more than $175 billion in refunds to importers after the Supreme Court ruled in a 6-3 decision that tariffs unilaterally imposed by Trump are illegal."

Read More Can Tim Cook claw back the $3.3 billion Apple paid on Trump's tariffs?

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Apple sued for 'child pornography' by W. Virginia's Republican Attorney Generalapple csam west virginia2 days ago
Published February 20, 2026 by Philip Elmer-DeWitt

Apple sued for 'child pornography' by W. Virginia's Republican Attorney General

His office is a six-hour drive from the residence of the biggest sex offender in the history of the White House.

Read More Apple sued for 'child pornography' by W. Virginia's Republican Attorney General

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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