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Why Apple is asking Trump for access to Chinese chipsapple trump chinese chips3 hours ago
Published June 29, 2026 by Philip Elmer-DeWitt

Why Apple is asking Trump for access to Chinese chips

"Apple’s rare move on Thursday to raise prices for MacBooks and iPads wiped $263bn from its market capitalisation, its second-biggest single-day drop."

Read More Why Apple is asking Trump for access to Chinese chips

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Bloomberg takes Apple's side on price increasesapple gurman price increases6 hours ago
Published June 29, 2026 by Philip Elmer-DeWitt

Bloomberg takes Apple's side on price increases

"This may be sad to hear, but Apple is a business, not a charity." — Mark Gurman

Read More Bloomberg takes Apple's side on price increases

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Premarket: Apple was green, turned redapple premarket green 6-29-266 hours ago
Published June 29, 2026 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From Reuters' "Nasdaq futures lead Wall St higher as Middle East tensions ease" posted early Monday.

Read More Premarket: Apple was green, turned red

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This week's Apple trading strategies (6/29-7/3/26)apple trading strategies 6-29-261 day ago
Published June 28, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (6/29-7/3/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (6/29-7/3/26)

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Apple vs. RussiaApple kremlin iphone apps2 days ago
Published June 27, 2026 by Philip Elmer-DeWitt

Apple vs. Russia

"In 2025, Russia asked that Apple remove 1,213 apps—many of these VPN apps designed to thwart the country’s draconian Internet censorship."

Read More Apple vs. Russia

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Saturday Apple video: What motivated Steve Jobsapple saturday jobs motivational2 days ago
Published June 27, 2026 by Philip Elmer-DeWitt

Saturday Apple video: What motivated Steve Jobs

"The only way to do great work is to love what you do."

Read More Saturday Apple video: What motivated Steve Jobs

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Counterpoint: Customers pay more for book-type foldablesapple foldables asp 20253 days ago
Published June 26, 2026 by Philip Elmer-DeWitt

Counterpoint: Customers pay more for book-type foldables

"Apple's entry in the foldable market is also expected to further boost the upward ASP trend by keeping market attention on high-priced segments."

Read More Counterpoint: Customers pay more for book-type foldables

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Counterpoint: Apple to Hit Record Market Shares in 2026apple market shares 20263 days ago
Published June 26, 2026 by Philip Elmer-DeWitt

Counterpoint: Apple to Hit Record Market Shares in 2026

“This year defines Apple’s unique resilience within the industry." — Research Director Tarun Pathak 

Read More Counterpoint: Apple to Hit Record Market Shares in 2026

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Daniel Ives: Apple held off as long as they could (video)apple prices ives video3 days ago
Published June 26, 2026 by Philip Elmer-DeWitt

Daniel Ives: Apple held off as long as they could (video)

From "Apple had to raise prices and this was the right time" which aired on CNBC Thursday.

Read More Daniel Ives: Apple held off as long as they could (video)

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Premarket: Apple is greenapple premarket green 6-29-263 days ago
Published June 26, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Reuters' "Wall St futures fall as chip stocks resume slide after Micron-led rally" posted early Friday.

Read More Premarket: Apple is green

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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