Skip to content

Philip Elmer‑DeWittPhilip Elmer‑DeWitt

Apple 3.0

  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services
In shrinking global PC market, Mac sales grew nearly 16% in the June quarterapple wwpc omdia q220262 days ago
Published July 9, 2026 by Philip Elmer-DeWitt

In shrinking global PC market, Mac sales grew nearly 16% in the June quarter

"Apple’s recent decision to raise prices across MacBooks has become one of the key focal points in the market. However..."

Read More In shrinking global PC market, Mac sales grew nearly 16% in the June quarter

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

6 Comments

Huawei is the big winner of China's 618 shopping festivalapple huawei china counterpoint2 days ago
Published July 9, 2026 by Philip Elmer-DeWitt

Huawei is the big winner of China's 618 shopping festival

Apple lost less than all the rest. 

Read More Huawei is the big winner of China's 618 shopping festival

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

4 Comments

Premarket: Apple is redapple premarket red 7-10-262 days ago
Published July 9, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "Wall St futures rebound as oil retreats, investors weigh US-Iran tensions" posted early Thursday.

Read More Premarket: Apple is red

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

7 Comments

Evercore views Apple's Broadcom deal as 'strategically positive'apple broadcom evercore3 days ago
Published July 8, 2026 by Philip Elmer-DeWitt

Evercore views Apple's Broadcom deal as 'strategically positive'

"We believe Apple is focusing on controlling more of its hardware stack, whether it be through its own in-house sourcing or through LT (long-term) partnerships with suppliers." — Analyst Amit Daryanani

Read More Evercore views Apple's Broadcom deal as 'strategically positive'

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

One Comment

Apple scores a 'staggering' 87 Emmy nominationsapple tv record emmys3 days ago
Published July 8, 2026 by Philip Elmer-DeWitt

Apple scores a 'staggering' 87 Emmy nominations

"The historic haul firmly places Apple TV as the third most-nominated network/platform of the year, trailing only heavyweights HBO Max (122 nominations) and Netflix (111 nominations)."

Read More Apple scores a 'staggering' 87 Emmy nominations

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

6 Comments

EU Court: Yes, Virginia. Apple is a gatekeeperapple eu gatekeeper virginia3 days ago
Published July 8, 2026 by Philip Elmer-DeWitt

EU Court: Yes, Virginia. Apple is a gatekeeper

From Foo Yun Chee's "Apple loses challenges against EU rules to curb Big Tech" posted Wednesday by Reuters.

Read More EU Court: Yes, Virginia. Apple is a gatekeeper

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

14 Comments

Josh Brown drinks the Apple Kool-Aid (video)apple josh brown KoolAid3 days ago
Published July 8, 2026 by Philip Elmer-DeWitt

Josh Brown drinks the Apple Kool-Aid (video)

"These are the charts that I personally live for."

Read More Josh Brown drinks the Apple Kool-Aid (video)

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

4 Comments

The days of the $99 smartphone are numberedapple lowcost smartphones dead3 days ago
Published July 8, 2026 by Philip Elmer-DeWitt

The days of the $99 smartphone are numbered

"In 1Q26, memory costs already accounted for nearly 60% of the total BOM cost in smartphones priced below $400, and even exceeded 64% in products priced below $99."

Read More The days of the $99 smartphone are numbered

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

6 Comments

Premarket: Apple is redapple premarket red 7-10-263 days ago
Published July 8, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Markets Dive After Trump Says Iran Cease-Fire Is Over" posted early Wednesday.

Read More Premarket: Apple is red

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

3 Comments

Mark Gurman: What Apple needs from Broadcom and vice versaapple broadcom gurman business4 days ago
Published July 7, 2026 by Philip Elmer-DeWitt

Mark Gurman: What Apple needs from Broadcom and vice versa

"It's all about AI." 

Read More Mark Gurman: What Apple needs from Broadcom and vice versa

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

10 Comments

Posts pagination

Previous 1 2 3 … 1,410 Next
Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
  • 2014
  • 2013 and earlier

Blog Roll

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
Apple 3.0
  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services

© 2022 Philip Elmer-DeWitt