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WWDC 26 preview: Mark Gurman empties his Siri notebookapple wwdc26 gurman notebook6 hours ago
Published June 5, 2026 by Philip Elmer-DeWitt

WWDC 26 preview: Mark Gurman empties his Siri notebook

To dampen the joys of surprise and wonder, here's everything he knows in bullets.

Read More WWDC 26 preview: Mark Gurman empties his Siri notebook

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Just in time for WWDC, Apple's App Store billings hit $1.4 trillionapple app store trillion7 hours ago
Published June 5, 2026 by Philip Elmer-DeWitt

Just in time for WWDC, Apple's App Store billings hit $1.4 trillion

"In 2025, sales of physical goods and services accounted for $1.1 trillion, fueled by the continued growth of grocery, food delivery and pickup, general retail, and travel."

Read More Just in time for WWDC, Apple's App Store billings hit $1.4 trillion

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WSJ: How Apple plans to bring genAI to the massesapple wsj siri reboot7 hours ago
Published June 5, 2026 by Philip Elmer-DeWitt

WSJ: How Apple plans to bring genAI to the masses

"Apple’s key advantage in this future world is that iPhones already know everything about their users."

Read More WSJ: How Apple plans to bring genAI to the masses

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Evercore takes a deep dive into Apple Intelligence 2.0apple siri evercore wwdc8 hours ago
Published June 5, 2026 by Philip Elmer-DeWitt

Evercore takes a deep dive into Apple Intelligence 2.0

"We don't think Apple needs to win the frontier-model race to monetize AI but rather its edge is in distribution to a ~1.25B iPhone install base." — Analyst Amit Daryanani

Read More Evercore takes a deep dive into Apple Intelligence 2.0

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Wedbush: AI will add $15 billion to Apple's services revenueapple wedbush wwdc pivotal8 hours ago
Published June 5, 2026 by Philip Elmer-DeWitt

Wedbush: AI will add $15 billion to Apple's services revenue

"In a nutshell WWDC is a pivotal moment in Apple's future." — Analyst Daniel Ives

Read More Wedbush: AI will add $15 billion to Apple's services revenue

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Premarket: Apple was red, turned greenapple premarket red 6-5-269 hours ago
Published June 5, 2026 by Philip Elmer-DeWitt

Premarket: Apple was red, turned green

From Reuters' "Nasdaq, S&P futures slip as semiconductors drag; payrolls in focus" posted early Friday.

Read More Premarket: Apple was red, turned green

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Hundreds of Apple Vision Pro engineers have re-entered the job marketapple avp engineers hiring1 day ago
Published June 4, 2026 by Philip Elmer-DeWitt

Hundreds of Apple Vision Pro engineers have re-entered the job market

Here's where they've gone, here's what they're getting paid.

Read More Hundreds of Apple Vision Pro engineers have re-entered the job market

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UBS: No WWDC fireworksApple ubs fireworks wwdc1 day ago
Published June 4, 2026 by Philip Elmer-DeWitt

UBS: No WWDC fireworks

"We don’t expect the event to be a positive catalyst for the shares." — Analyst David Vogt

Read More UBS: No WWDC fireworks

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Counterpoint: Apple grows as low-end smartphone makers get squeezedapple counterpoint smartphone squeeze1 day ago
Published June 4, 2026 by Philip Elmer-DeWitt

Counterpoint: Apple grows as low-end smartphone makers get squeezed

"The narrative around the smartphone market is no longer how to grow shipments or market share, but whether to remain in the market at all.” — Analyst Yang Wang

Read More Counterpoint: Apple grows as low-end smartphone makers get squeezed

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Premarket: Apple is greenapple premarket green 6-4-261 day ago
Published June 4, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Reuters' "Nasdaq futures lead declines after Broadcom drop" posted early Thursday.

Read More Premarket: Apple is green

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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