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Three motivational New Year's resolution videos from Appleapple new years videos13 hours ago
Published December 30, 2025 by Philip Elmer-DeWitt

Three motivational New Year's resolution videos from Apple

According to Apple, most people have quit their resolutions by January 9.

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Apple supplier targetedapple supply chain cyberattack14 hours ago
Published December 30, 2025 by Philip Elmer-DeWitt

Apple supplier targeted

"The cyberattack may have compromised sensitive production-line information and manufacturing data linked to Apple."

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Premarket: Apple is redapple premarket red 12-30-2514 hours ago
Published December 30, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Stocks Headed Flat Ahead of Fed Minutes; Silver and Gold Rebound" posted early Tuesday.

Read More Premarket: Apple is red

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Apple gets a tariff breakapple cook tariff gift1 day ago
Published December 29, 2025 by Philip Elmer-DeWitt

Apple gets a tariff break

"The timing is particularly significant for Apple because of its ongoing efforts to diversify manufacturing and sourcing beyond China."

Read More Apple gets a tariff break

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Wells Fargo sticks with $300 Apple target, Overweight ratingwells fargo apple 3001 day ago
Published December 29, 2025 by Philip Elmer-DeWitt

Wells Fargo sticks with $300 Apple target, Overweight rating

Broker sees 10% upside amid strong non-Chinese smartphone growth and market share gains.

Read More Wells Fargo sticks with $300 Apple target, Overweight rating

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Daniel Ives: Top 5 Names to Play the AI Revolution into 2026Apple ives top AI names1 day ago
Published December 29, 2025 by Philip Elmer-DeWitt

Daniel Ives: Top 5 Names to Play the AI Revolution into 2026

"While Nvidia remains in our top tech names into 2026, there are 5 AI-focused names that we believe will be front and center heading into 2026." …

Read More Daniel Ives: Top 5 Names to Play the AI Revolution into 2026

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The Motley Fool puts a Buy rating on Appleapple motley fool buy1 day ago
Published December 29, 2025 by Philip Elmer-DeWitt

The Motley Fool puts a Buy rating on Apple

"I believe this acceleration in Apple's business is a sign of an enduring pick-up in its business that ultimately makes the stock attractive today." — Motley Fool's Daniel Sparks 

Read More The Motley Fool puts a Buy rating on Apple

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Premarket: Apple is redapple premarket red 12-30-252 days ago
Published December 29, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Stock Futures Fall With Santa Claus Rally in Jeopardy" posted early Monday.

Read More Premarket: Apple is red

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This week's Apple trading strategies (12/29/25-1/2/26)apple trading strategies 12-29-253 days ago
Published December 28, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (12/29/25-1/2/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (12/29/25-1/2/26)

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The AI rich get richerapple ai rich oligarchy3 days ago
Published December 27, 2025 by Philip Elmer-DeWitt

The AI rich get richer

They benefit from an investor frenzy around leading artificial intelligence companies.

Read More The AI rich get richer

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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