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Barron's: Apple is at an inflection pointapple inflection point barrons6 days ago
Published September 2, 2026 by Philip Elmer-DeWitt

Barron's: Apple is at an inflection point

The "broadest, and most significant, like-for-like iPhone price hikes in company history." — Morgan Stanley's Erik Woodring

Read More Barron's: Apple is at an inflection point

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Apple discloses John Ternus and Tim Cook's compensation packagesapple cook ternus compensation6 days ago
Published September 2, 2026 by Philip Elmer-DeWitt

Apple discloses John Ternus and Tim Cook's compensation packages

Ternus gets about $58 million in fiscal 2027, Cook about $47 million.

Read More Apple discloses John Ternus and Tim Cook's compensation packages

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Apple renames Lake Ontarioapple lake ontario trump6 days ago
Published September 2, 2026 by Philip Elmer-DeWitt

Apple renames Lake Ontario

All it took was a phone call from a lame duck President.

Read More Apple renames Lake Ontario

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Premarket: Apple was red, turned greenapple premarket red 9-2-266 days ago
Published September 2, 2026 by Philip Elmer-DeWitt

Premarket: Apple was red, turned green

From CNBC's "Stock futures fall as U.S. 10-year yield hits highest level in more than two years" posted early Wednesday.

Read More Premarket: Apple was red, turned green

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Evercore: Here comes the iPhone Ultraapple evercore iphone ultra7 days ago
Published September 1, 2026 by Philip Elmer-DeWitt

Evercore: Here comes the iPhone Ultra

"The most meaningful iPhone design change since the iPhone X." — Analyst Amit Daryanani

Read More Evercore: Here comes the iPhone Ultra

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Live immersive baseball on the Apple Vision Pro is a hitapple immersive baseball avp1 week ago
Published September 1, 2026 by Philip Elmer-DeWitt

Live immersive baseball on the Apple Vision Pro is a hit

"Hard to say why, but feeling like you’re at another place watching something happen live is magic." — John Gruber

Read More Live immersive baseball on the Apple Vision Pro is a hit

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Nate B. Jones: With the new Macs, Apple is betting on desktop AI (video)apple macs nate jones1 week ago
Published September 1, 2026 by Philip Elmer-DeWitt

Nate B. Jones: With the new Macs, Apple is betting on desktop AI (video)

"Which intelligence is worth owning and which is worth renting?"

Read More Nate B. Jones: With the new Macs, Apple is betting on desktop AI (video)

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Giving Apple's Tim Cook the recognition he deservesapple washpo cook genius1 week ago
Published September 1, 2026 by Philip Elmer-DeWitt

Giving Apple's Tim Cook the recognition he deserves

"Steve Jobs might have been the innovator, but his successor made the company sustainable."

Read More Giving Apple's Tim Cook the recognition he deserves

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Premarket: Apple is redapple premarket red 9-8-261 week ago
Published September 1, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Stock Futures Dive as Risks Pile Up to Kick Off September" posted early Tuesday.

Read More Premarket: Apple is red

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An Apple CEO's valedictionapple tim cook valediction1 week ago
Published August 31, 2026 by Philip Elmer-DeWitt

An Apple CEO's valediction

Full text of Tim Cook's farewell memo to his co-workers.

Read More An Apple CEO's valediction

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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