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Counterpoint's M5 Pro teardown finds a chip built for accelerated computingapple m5 ai teardown1 week ago
Published June 13, 2026 by Philip Elmer-DeWitt

Counterpoint's M5 Pro teardown finds a chip built for accelerated computing

"For the first time, each GPU core includes a Neural Accelerator, while the SoC also features a separate 16-core Neural Engine. This greatly improves AI performance." — Analyst Brady Wang

Read More Counterpoint's M5 Pro teardown finds a chip built for accelerated computing

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Apple's iPhone revenue share was its highest ever for the March quarterapple market revenue share fq220261 week ago
Published June 12, 2026 by Philip Elmer-DeWitt

Apple's iPhone revenue share was its highest ever for the March quarter

"Apple outperformed the respective segments during the quarter and gained market share in the smartphone, PC, tablet and watch segments."

Read More Apple's iPhone revenue share was its highest ever for the March quarter

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Apple's smartphone share grew 33% in the Middle East and Africa in fiscal Q2apple middleeast africa fq220261 week ago
Published June 12, 2026 by Philip Elmer-DeWitt

Apple's smartphone share grew 33% in the Middle East and Africa in fiscal Q2

"The $50-$99 price band saw a 41% YoY decline, impacting overall smartphone market performance in Q1 2026."

Read More Apple's smartphone share grew 33% in the Middle East and Africa in fiscal Q2

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Premarket: Apple is greenapple premarket green 6-18-261 week ago
Published June 12, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Stock Futures Surge Ahead of SpaceX Trading Debut After Iran Boost" posted early Friday.

Read More Premarket: Apple is green

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Hands on with Siri AI (videos)apple siri ai handson1 week ago
Published June 11, 2026 by Philip Elmer-DeWitt

Hands on with Siri AI (videos)

These are the first I've seen. More as they come in.

Read More Hands on with Siri AI (videos)

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The iPhones of March: Top sellers in 7 of 8 countriesapple iphone march counterpoint1 week ago
Published June 11, 2026 by Philip Elmer-DeWitt

The iPhones of March: Top sellers in 7 of 8 countries

Even in Korea Apple took numbers 3, 4 and 5.

Read More The iPhones of March: Top sellers in 7 of 8 countries

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Apple's WWDC26: Consumers don't care about agents, the two Bens agreeapple wwdc ben ben1 week ago
Published June 11, 2026 by Philip Elmer-DeWitt

Apple's WWDC26: Consumers don't care about agents, the two Bens agree

"Silicon Valley just has such a bad mental model for the rest of humanity — people like shopping, they do it for fun!" — Ben Thompson

Read More Apple's WWDC26: Consumers don't care about agents, the two Bens agree

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Premarket: Apple is greenapple premarket green 6-18-261 week ago
Published June 11, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Yahoo!Finance: "Dow, S&P 500, Nasdaq futures rise after US completes fresh round of Iran strikes" posted early Thursday.

Read More Premarket: Apple is green

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M.G. Siegler: Apple winsapple siri ai siegler1 week ago
Published June 10, 2026 by Philip Elmer-DeWitt

M.G. Siegler: Apple wins

"If ChatGPT showed AI to the masses, Apple is set to bring usage mainstream."

Read More M.G. Siegler: Apple wins

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Barron's gives Apple Intelligence its blessingapple intelligence barrons blessing1 week ago
Published June 10, 2026 by Philip Elmer-DeWitt

Barron's gives Apple Intelligence its blessing

"AI isn’t yet driving device sales yet. Someday it will, and Apple will be ready."

Read More Barron's gives Apple Intelligence its blessing

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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