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College humor: Making fun of the iPhone 7 (video)9 years ago
Published September 11, 2016 by Philip Elmer-DeWitt

College humor: Making fun of the iPhone 7 (video)

Five million page views and counting. Not safe for office viewing. Not seeing the video? Try the website.  This is Apple eating what John Gruber calls the…

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Chart of the day: The five horsemen of tech9 years ago
Published September 11, 2016 by Philip Elmer-DeWitt

Chart of the day: The five horsemen of tech

One of these companies is not like the others. The highlight of a presentation Horace Dediu delivered at a private conference in San Francisco last Thursday was…

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Apple: 17 Buys, 3 Holds, 1 Sell9 years ago
Published September 10, 2016 by Philip Elmer-DeWitt

Apple: 17 Buys, 3 Holds, 1 Sell

A snapshot of Wall Street sentiment three days after the iPhone 7 event. The graphic attached below comes from TipRanks, which tracks Apple analysts and ranks them…

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Apple Campus 2: First drone flyover of September (video)9 years ago
Published September 9, 2016 by Philip Elmer-DeWitt

Apple Campus 2: First drone flyover of September (video)

Matthew Roberts’ latest tour of the spaceship and its satellites, four months to occupancy. UPDATE: Just discovered Duncan Sinfield's spaceship video, which went up the same day. In…

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Apple's iPhone 7 event: What the analysts are saying—updated9 years ago
Published September 7, 2016 by Philip Elmer-DeWitt

Apple's iPhone 7 event: What the analysts are saying—updated

Excerpts from the notes we've seen. More as they come in. Interesting how little the analysts have to say about the missing headphone jack. The exception, Ben…

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AirPod mating dance (video)9 years ago
Published September 7, 2016 by Philip Elmer-DeWitt

AirPod mating dance (video)

Works on any iOS 10 device. $159. Available late October.

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Apple: Live from the Bill Graham Civic Auditorium9 years ago
Published September 7, 2016 by Philip Elmer-DeWitt

Apple: Live from the Bill Graham Civic Auditorium

Watch Apple's livestream if you can. This was my running commentary. 12:00 p.m. Pacific. That's a wrap. No surprises today. Apple, as the rumor sites predicted, introduced a…

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How to watch today's Apple event live from your home or office9 years ago
Published September 7, 2016 by Philip Elmer-DeWitt

How to watch today's Apple event live from your home or office

The fun starts at 10 a.m. Pacific, 1 p.m. Eastern, 5 p.m. London, 1 a.m. Hong Kong. I'll be there—along with Recode, The Verge, Six Colors, TechCrunch,…

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Bundled with the new iPhone are...9 years ago
Published September 6, 2016 by Philip Elmer-DeWitt

Bundled with the new iPhone are...

Five options: Wireless ear buds. Wireless ear buds and adapter. Lightning ear buds. Lightning ear buds and adapter. The existing 3.5mm ear buds and adapter. "Option…

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How Apple trades before and after iPhone launches9 years ago
Published September 6, 2016 by Philip Elmer-DeWitt

How Apple trades before and after iPhone launches

Is there a pattern to the madness? Yes there is. It's a variation on "buy the rumor, sell the news." Only in Apple's case, according to UBS analyst Steven…

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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