Apple lives in one world, says a seed venture capitalist, the rest of us live in another.
From Apple is an exception to nearly every rule by Bolt’s Haje Jan Kemps, posted Wednesday on TechCrunch:
When designing the new unibody Macbook Pro, Apple’s designers had a very specific design in mind. In almost every other company, the design team would have been told by the manufacturing team that what they wanted to do wouldn’t be possible.
Here’s what manufacturing would say: “The only way to accomplish what you’ve designed is to use a CNC mill. That doesn’t scale! We would need thousands of the damn things!”
At Apple, with its mountain of cash, that turns out not to be a limiting factor. If the designers want something, they’ll have it, even if that means buying 10,000 CNC mills to scale manufacturing or buying the entire output of a laser-drilling manufacturer (and later buying the whole company), because Apple needed the entire world’s supply of that particular type of laser.
My take: An old anecdote, but a good one. He’s got a fresh one here about Apple’s cardboard packaging.
Below: Apple showing off its CNC mills in 2013.