Apple ducked the Facebook bullet, Google not so much

Apple's share price Monday tracked the Dow, not the social media stocks.

We haven't heard the end of the Facebook/Cambridge Analytica story, but at the start of this trading week it was better to be the business of selling internet devices to customers than selling customers to internet advertisers.

Whether Apple's relatively high standards of privacy, security and control will draw more customers to its walled gardens remains to be seen.

Below: Percentage changes, Friday to Monday.


Click to enlarge. 

My take: As they say, if the product is free, you are the product.


    • Ken Cheng said:
      Ironically, Youtube is collecting data as part of Google, and that data presumably is being used by political consultants. Didn’t Eric Schmidt go all-in on helping Pres. Obama get elected/re-elected? I figured Dems were so far ahead in the use of this kind of Big Data that they’d never lose another election. I knew Reps could use Big Data as well, but I figured Google had the most.

      We shouldn’t be too surprised, it’s what Google and Facebook and others that harvest your data do. I’ve been surprised that the idea of oversight and regulation has taken so long, but lobbying dollars work. Google has been the biggest tech spender in Washington for years.

      March 20, 2018
  1. Warren Merrill said:
    “If the product is free then you are the product”
    Ummm…. Apple News and targeted ads??

    March 20, 2018
    • Tommo_UK said:
      Targeted ads in no way compares in any sense to selling data.

      March 20, 2018
    • John Butt said:
      From what I can follow from the story;
      Cambridge Analytica (CA) collected information you share if you do not untick the boxes in the App Settings on Facebook for sharing with those who ask for the data (they can and do collect a lot of personal information, but the better ones collect no more than your email address as a login)
      CA then used this information to find common factors with people to their target audience, one story said a like for KitKat’s predisposed the person towards certain behaviour.
      CA then used this information to target ads, not necessarily only on Facebook, maybe also on Google, by selecting the boxes Facebook allows you to select when choosing your target audience. This is the same profiling tool every advertiser must use, but CA had more data on preferences of their target audience.

      I once ran ads on Apple’s iAds platform as well as Facebook, Apple had similar although way less direct tools (mostly only demographic options), these tools are difficult to use without great research on your audience, but that is the difference with CA, they had great profiling tools created from the data they stole, to match the profiling Facebook & Google offer as selections in advertising.

      Facebook has the security options, they just don’t make the better options opt-in. The default is that if you use your Facebook ID to log in to any app, website or whatever, you pass over the right to pick up your email address at a minimum, which is likely OK because that is what you probably intended, but some organisations also ask for all data you share, and since the default is everything – look out. Facebook needs to change this to opt-in ie you actually have to tick all the boxes you want to share, not untick as is current.

      March 20, 2018

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