"Shorter term we believe predicting what Apple users will spend is very difficult."
Read More Goldman Sachs' Rod Hall looks at Apple through his ARPU lens
"We have noted in prior research that GOOG is likely paying to ensure Microsoft doesn’t outbid it." -- Analyst Toni Sacconaghi
Read More Bernstein says Google's FY21 payments to Apple might reach nearly $15B
Since then, Apple's market value has grown nearly sevenfold -- from $348 billion to $2.475 trillion.
Read More Ten years ago, Steve Jobs' admirers had grave doubts about Tim Cook as CEO
From the Seattle Times' "Flight to Seattle evacuated after passenger’s Samsung Galaxy phone ignites" posted Tuesday.
Read More Smoke from Samsung Galaxy fire forces Alaska Airline evacuation
From Reuters' "Battery pioneer Akira Yoshino on Tesla, Apple and the electric future" posted Tuesday.
Read More Nobel winner for lithium-ion battery expects mobility news from Apple this year
From a note to Evercore clients by analyst Amit Daryanani that landed on my desktop Tuesday.
From Sean Williams' "Move Over, Tesla: There's a New Most-Held Stock on Robinhood" posted Tuesday.
From CNBC's Squawk Box Tuesday morning.
Read More Bernstein's Toni Sacconaghi: Who's Apple's next CEO? (video)
And other fun facts from William Gallagher's "How Tim Cook reshaped Apple in his first decade as CEO" posted Monday on AppleInsider.
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