Apple leads as 5G phone sales overtake 4G

"Apple dominates North America and Western Europe with a sales share of over 50% and 30% respectively."

From "Global 5G Smartphone Sales Penetration Surpassed 4G for First Time in January 2022" posted Wednesday by Counterpoint Research:

Sales penetration of 5G-capable smartphones reached 51% globally in January 2022, surpassing the penetration of 4G smartphones for the first time, according to Counterpoint Research’s Global Monthly Handset Model Sales Tracker. China, North America and Western Europe were the biggest drivers of this growth. China had the highest 5G penetration in the world at 84% in January. The push for 5G from Chinese telecom operators, combined with the readiness of OEMs to supply competitively priced 5G smartphones to consumers, enabled this growth.

The 5G smartphone penetration for North America and Western Europe reached 73% and 76% respectively. Apple dominates North America and Western Europe with a sales share of over 50% and 30% respectively. After Apple shifted to 5G in October 2020 with the iPhone 12 Series, North America and Western Europe saw a natural increase in the sales penetration of 5G smartphones. These regions are expected to continue contributing substantially to 5G sales globally, as even without offering competitive specs, there is an immense and ongoing demand for a 5G upgrade within the iOS user base. This demand is also fueled by iPhone users who are ready for new devices after years of holding on to their older iPhones. For many, holding periods are nearing four years, the average replacement cycle for iPhones.

My take: Apple gave 5G its stamp of approval and the carriers ran with.

3 Comments

  1. Neal Guttenberg said:
    Seems like the timing of the SE going to 5G was just about right for Apple.

    1
    March 17, 2022
  2. Jerry Doyle said:
    “…. This demand is also fueled by iPhone users who are ready for new devices after years of holding on to their older iPhones. For many, holding periods are nearing four years, the average replacement cycle for iPhones.”

    I suspect the reason many consumers would name for upgrading is as described above. I know that was the reason for me, my relatives and friends along with acquaintances with whom I have approached to discuss this very topic. Only one person told me that the basis for his purchasing the phone was 5G. While he sees 5G on his phone, thinks he has 5G, he “doesn’t.”

    The FTC has laws against consumer deception. Deceptive advertising occurs when an advertiser will make false claims or promises to consumers based on misleading or untrue information. The main practices of the FTC is to investigate possible fraud by businesses and manufacturers, as well as promote education about proper advertising practices. To my knowledge there is no 5G coverage in my state still, as of this writing. Even where there is 5G coverage in this country, it is within a small radius. 5G doesn’t cover cities, suburbs and certainly not small towns and villages. This false advertising has been perpetrated for over two years now on the public consumer. Let some small business owner or Mom & Pop proprietorship behave similarly in their business practices and the government would crucify them for such illegal acts.

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    March 17, 2022
  3. Robert Paul Leitao said:
    @PED: The carriers are running with it because they need to monetize the high costs of 5G infrastructure from the costs of acquiring spectrum to the deployment of 5G-capable towers. The aggressive promotional pricing of 5G iPhones by the carriers is coupled with 36-month unlimited service contracts. As Jerry points out above, actual 5G coverage in the US is spotty at this time. 5G Installations are, in effect, being financed in part through lucrative three-year consumer contracts with promotional monthly payments on 5G phones. Consumers like potential and will pay for potential whether or not 5G coverage is common in their particular area at this time or not.

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    March 17, 2022

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