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Oprah: 'Cause they're in a billion pockets, y'all'apple oprah billion pockets7 years ago
Published March 27, 2019 by Philip Elmer-DeWitt

Oprah: 'Cause they're in a billion pockets, y'all'

Apple's pitch to Hollywood.

Read More Oprah: 'Cause they're in a billion pockets, y'all'

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Piper Jaffray: Apple's services are more valuable than its productspiper jaffray services products7 years ago
Published March 27, 2019 by Philip Elmer-DeWitt

Piper Jaffray: Apple's services are more valuable than its products

Analyst Michael Olson explains why he raised his Apple price target to $201 from $187.

Read More Piper Jaffray: Apple's services are more valuable than its products

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Hey Apple, why no trailers Monday? (The sizzle reel doesn't count)apple sizzle reel trailers7 years ago
Published March 27, 2019 by Philip Elmer-DeWitt

Hey Apple, why no trailers Monday? (The sizzle reel doesn't count)

I left the Steve Jobs Theater disappointed. I wasn't the only one.

Read More Hey Apple, why no trailers Monday? (The sizzle reel doesn't count)

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Apple's TV+ event: What the analysts are saying (video)apple tv analysts saying cook and winfrey7 years ago
Published March 25, 2019 by Philip Elmer-DeWitt

Apple's TV+ event: What the analysts are saying (video)

Excerpts from the notes I've seen. New entries up top.

Read More Apple's TV+ event: What the analysts are saying (video)

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Apple best new thing: Apple Card (video)apple card7 years ago
Published March 25, 2019 by Philip Elmer-DeWitt

Apple best new thing: Apple Card (video)

This one slipped under my radar.

Read More Apple best new thing: Apple Card (video)

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What Apple investors should be watching for (video)apple event investors watching7 years ago
Published March 25, 2019 by Philip Elmer-DeWitt

What Apple investors should be watching for (video)

Six quick interviews ahead of Apple's event.

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Live from the Steve Jobs Theater7 years ago
Published March 25, 2019 by Philip Elmer-DeWitt

Live from the Steve Jobs Theater

It's showtime! 

Read More Live from the Steve Jobs Theater

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Apple and Microsoft's market caps: Neck and neck (u)apple microsoft market caps7 years ago
Published March 25, 2019 by Philip Elmer-DeWitt

Apple and Microsoft's market caps: Neck and neck (u)

Which company is the world's most valuable? Bragging rights change hands day by day.

Read More Apple and Microsoft's market caps: Neck and neck (u)

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Split screen Monday: Apple vs. Muellerapple trump stolen spotlight7 years ago
Published March 25, 2019 by Philip Elmer-DeWitt

Split screen Monday: Apple vs. Mueller

Look who's stolen Tim Cook's spotlight.

Read More Split screen Monday: Apple vs. Mueller

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WSJ: Apple insiders call their TV app 'a Netflix killer'apple netflix killer7 years ago
Published March 24, 2019 by Philip Elmer-DeWitt

WSJ: Apple insiders call their TV app 'a Netflix killer'

Tim Cook has apparently been hovering over the services division like a nervous parent.

Read More WSJ: Apple insiders call their TV app 'a Netflix killer'

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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