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Goldman Sachs' Rod Hall eats hat, raises Apple price target to $240goldman sachs 2407 years ago
Published September 7, 2018 by Philip Elmer-DeWitt

Goldman Sachs' Rod Hall eats hat, raises Apple price target to $240

From a note to clients that landed in my inbox Friday: Apple is set to announce new products on September 12 in Cupertino, CA. In this…

Read More Goldman Sachs' Rod Hall eats hat, raises Apple price target to $240

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Nine out of 12 Apple launch events boosted shares within 60 daysmerrill lynch launch event7 years ago
Published September 7, 2018 by Philip Elmer-DeWitt

Nine out of 12 Apple launch events boosted shares within 60 days

Merrill Lynch has a cool graphic.

Read More Nine out of 12 Apple launch events boosted shares within 60 days

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Piper Jaffray hikes Apple price target to $250hike piper jaffray 2507 years ago
Published September 7, 2018 by Philip Elmer-DeWitt

Piper Jaffray hikes Apple price target to $250

Continuing the Gene Munster tradition of survey-based, middle-of-the-road analysis. 

Read More Piper Jaffray hikes Apple price target to $250

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Look who sold me to an underwear* companyunder armour7 years ago
Published September 6, 2018 by Philip Elmer-DeWitt

Look who sold me to an underwear* company

I know, I know. It could be worse. But still. Glass houses, etc.

Read More Look who sold me to an underwear* company

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Maximum Excess: Adventures in Apple brandingiphone Xs max7 years ago
Published September 6, 2018 by Philip Elmer-DeWitt

Maximum Excess: Adventures in Apple branding

From 9to5Mac: ‘iPhone Xs Max’ likely name for 6.5-inch OLED flagship, sources say.

Read More Maximum Excess: Adventures in Apple branding

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Survey: Apple Watch Series 1 is world's most popular smartwatchcounterpoint smartwatch7 years ago
Published September 6, 2018 by Philip Elmer-DeWitt

Survey: Apple Watch Series 1 is world's most popular smartwatch

From a Counterpoint Research report dated last Wednesday, released today.

Read More Survey: Apple Watch Series 1 is world's most popular smartwatch

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Clickbait: Apple doesn't make the top 10clickbait apple patents7 years ago
Published September 6, 2018 by Philip Elmer-DeWitt

Clickbait: Apple doesn't make the top 10

I agree with AppleInsider, but something tells me they've been trolled.

Read More Clickbait: Apple doesn't make the top 10

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Morgan Stanley raises its Apple price target to $245Apple morgan stanley bull 1917 years ago
Published September 5, 2018 by Philip Elmer-DeWitt

Morgan Stanley raises its Apple price target to $245

Streaming video and music could become a $22 billion business by 2025, says Katy Huberty, roughly the size of Netflix plus Spotify. From a note to…

Read More Morgan Stanley raises its Apple price target to $245

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Eddy Cue, asleep at the switcheddy cue asleep switch7 years ago
Published September 5, 2018 by Philip Elmer-DeWitt

Eddy Cue, asleep at the switch

Cue is not the only SVP with too much on his plate. 

Read More Eddy Cue, asleep at the switch

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Analyst: The case against Apple as Coca Colaapple coca cola sacconaghi7 years ago
Published September 5, 2018 by Philip Elmer-DeWitt

Analyst: The case against Apple as Coca Cola

Sacconaghi sticks with a price target that says Apple at $228 is headed for a fall.

Read More Analyst: The case against Apple as Coca Cola

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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