Two ways of looking at the end of the Steve Jobs/Jony Ive era.
From Tuesday’s edition of Lashinsky’s Fortune Data Sheet:
[Forrester’s George Colony] and I have been shadow boxing for years now about Apple. It began when he challenged a central thesis of my 2012 book, Inside Apple, which stated that while Apple no longer would be “insanely great,” it would continue to be merely great, a nifty feat. Colony has contended that innovation died at Apple when Steve Jobs did and that the company never would be the same…
I never quibbled with Colony’s contention that Apple wouldn’t innovate at the same level as it had. What company could? Successfully growing to a trillion dollars in market capitalization without the wheels coming off was an achievement in its own right. Thus began our short e-debate Monday:
Me: “I think enough time has passed now for us both to pat ourselves on the back for having successfully made our points, no?”
Colony: “As is typical, I was right in the long-term, but wrong in the short-term. But Forrester gets paid for being right in the long-term. You were right in the short term, and that’s what Fortune readers require. So we were both serving our customers! No one is guilty of blowing it at Apple – the company lost a “once-every-hundred-years” leader – no one could have replaced him. And Tim has done an admirable job of caretaking and extending the Jobs inventions. But this brand’s customers demand and will ultimately require real innovation – or they will begin to peel off. Apple’s board has to get the next CEO right.”
Me: “Agreed all.”
My take: Nicely done.