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Bloomberg: 'Time for Apple to pull off the Band Aid...apple gurman merge OS band aid4 years ago
Published April 21, 2021 by Philip Elmer-DeWitt

Bloomberg: 'Time for Apple to pull off the Band Aid...

"and merge the iPad and Mac—at least their operating systems."

Read More Bloomberg: 'Time for Apple to pull off the Band Aid...

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Bloomberg's Mark Gurman is bored with Apple (video)apple mark gurman bored4 years ago
Published April 15, 2021 by Philip Elmer-DeWitt

Bloomberg's Mark Gurman is bored with Apple (video)

"Nothing you're going to be seeing next week is going to be particularly innovative."

Read More Bloomberg's Mark Gurman is bored with Apple (video)

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Apple vs. Epic: Mark Gurman's got the solutionapple epic gurman solution4 years ago
Published April 9, 2021 by Philip Elmer-DeWitt

Apple vs. Epic: Mark Gurman's got the solution

Epic, says Bloomberg's top Apple watcher, should use the App Store workaround that Netflix and Spotify settled on. 

Read More Apple vs. Epic: Mark Gurman's got the solution

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Apple 'discusses' G-Shock Watch -- reportrugged apple watch explorer4 years ago
Published March 27, 2021 by Philip Elmer-DeWitt

Apple 'discusses' G-Shock Watch -- report

From Mark Gurman's "Apple Considers Launching Rugged Watch for Extreme Sports" posted Friday on Bloomberg News

Read More Apple 'discusses' G-Shock Watch -- report

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Woe betide Apple's wireless charging plansapple wireless charging gurman4 years ago
Published February 19, 2021 by Philip Elmer-DeWitt

Woe betide Apple's wireless charging plans

From Mark Gurman's "Apple Is Working on Magnetic Battery Pack Attachment for IPhones" posted Friday by Bloomberg News.

Read More Woe betide Apple's wireless charging plans

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Mark Gurman is not wrong about Apple TV (the box, not the +)apple tv mark gurman5 years ago
Published December 23, 2020 by Philip Elmer-DeWitt

Mark Gurman is not wrong about Apple TV (the box, not the +)

From "Apple TV Is Missing the Moment" posted Tuesday.

Read More Mark Gurman is not wrong about Apple TV (the box, not the +)

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Bloomberg rumor: Apple's working on cheaper, shorter AirPods for release next yearapple bloomberg new airpods5 years ago
Published October 26, 2020 by Philip Elmer-DeWitt

Bloomberg rumor: Apple's working on cheaper, shorter AirPods for release next year

From Mark Gurman and Debby Wu's "Apple Developing Smaller AirPods Pro, Revamped Entry-Level Model" posted early Monday.

Read More Bloomberg rumor: Apple's working on cheaper, shorter AirPods for release next year

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Gruber and Gurman: New Apple Watch next week, new iPhones laterApple watch next week5 years ago
Published September 9, 2020 by Philip Elmer-DeWitt

Gruber and Gurman: New Apple Watch next week, new iPhones later

From Bloomberg's Mark Gurman: "Apple to Hold Sept. 15 Online Launch Event to Reveal New Watch" posted Tuesday.

Read More Gruber and Gurman: New Apple Watch next week, new iPhones later

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Bloomberg: Apple to announce Mac-Intel divorce in two weeksapple mac intel divorce5 years ago
Published June 9, 2020 by Philip Elmer-DeWitt

Bloomberg: Apple to announce Mac-Intel divorce in two weeks

Or maybe not, "people familiar with the plans" tell Mark Gurman.

Read More Bloomberg: Apple to announce Mac-Intel divorce in two weeks

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A guide to Apple clickbaitguide apple clickbait dilger5 years ago
Published March 2, 2020 by Philip Elmer-DeWitt

A guide to Apple clickbait

Daniel Eran Dilger deconstructs a Mark Gurman scoop.

Read More A guide to Apple clickbait

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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