Mark Gurman: Apple's big, rugged, longer-lasting sports Watch coming this fall

From "Apple Plans Extreme Sports Watch With Larger Screen, Metal Case" posted Wednesday on the Bloomberg:

Apple plans its largest smartwatch display to date, a bigger battery and a rugged metal casing as part of the upcoming Apple Watch geared toward extreme sports athletes, according to people with knowledge of the plans.

The rugged version of the Apple Watch will get a screen that measures almost 2 inches diagonally, while a new, standard Apple Watch Series 8 will keep the 1.9-inch diagonal screen size of the current Apple Watch Series 7. A planned update to the low-end Apple Watch SE also will retain the current screen size.

The larger display on the extreme sports model, which is planned to be announced later this year with the other two models, will have about 7% more screen area than the largest current Apple Watch. The display will have a resolution of about 410 pixels by 502 pixels and retain the same overall sharpness as the existing models...

The extreme sports watch will use a strong metal material rather than aluminum, have a more shatter-resistant screen and include a larger battery compared with standard Apple Watches -- letting athletes track workouts for longer periods of time, said the people, who asked not to be identified because the watch details haven’t been announced... An Apple spokeswoman declined to comment on the company’s plans. Apple typically announces its new watch models in September alongside new iPhones.

My take: This may explain last week's weird "Hard Knocks" ad...


  1. Jerry Doyle said:
    The arrival of Apple’s larger, rugged, longer-lasting sports Watch is welcomed by many. It always surprises me that Apple’s video advertisements don’t include such rugged sports activities as mountain climbing, rock climbing (very rugged), hiking, etc. While I am no rock climber, I have climbed mountains, the last adventure with RMI Expeditions out of Ashford, WA to summit Mt. Rainier. Increased battery life on these shorter one to two days adventures (such as Rainier) means one could use the Watch which also takes a beating on the rocks and boulders. Anyway, it surprises me that Apple doesn’t include these sports adventures in its advertisements as the Watch would be a needed accessory for users involved in these sports.

    July 7, 2022
    • Rodney Avilla said:
      I doubt Apple would advertise a product it hasn’t announced.

      July 7, 2022
      • Jerry Doyle said:
        Agree. You are correct. What many adventurous have done is to use the Apple Watch with the sapphire lens and grimace each time we got home and found brush marks or scratches on the casing. The Watch’s lens and the operation of the Watch does fine, but the stainless steel or gold casing takes a beating from brush marks or scratches. One can use silver polish to remove the brush marks but the scratches remain. The sapphire lens is superb. I suspect the Extreme Sports Watch will have an extremely tough casing along with most likely a sapphire lens.

        July 7, 2022
    • Steven Philips said:
      A lot of those activities are rugged relative to the body but not necessarily to a watch except for run time. But a lot of us slower runners (!) with poor eyesight could use a larger display and longer runtimes- to match OUR longer runtimes! 🙂

      July 7, 2022
  2. Michael Goldfeder said:
    They should consider showing soccer “hooligans” at a match wearing the more rugged and larger iWatch as I can only imagine the constant bumping and jostling that occurs at those games in the stands.

    /s/ Ted Lasso

    July 7, 2022

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