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Apple TV+'s first comedy streams Feb. 7 (video)apple tv mythic quest5 years ago
Published January 8, 2020 by Philip Elmer-DeWitt

Apple TV+'s first comedy streams Feb. 7 (video)

I'll give this a try.

Read More Apple TV+'s first comedy streams Feb. 7 (video)

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Meet the women behind Apple TV+'s The Morning Show (video)apple morning show director showrunner6 years ago
Published November 20, 2019 by Philip Elmer-DeWitt

Meet the women behind Apple TV+'s The Morning Show (video)

From Recode Media Tuesday: 22 minutes with director Mimi Leder and showrunner Kerry Ehrin.

Read More Meet the women behind Apple TV+'s The Morning Show (video)

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Reviews of 'The Morning Show' an attack on Apple? -- updatedapple haters morning show reviews6 years ago
Published November 20, 2019 by Philip Elmer-DeWitt

Reviews of 'The Morning Show' an attack on Apple? -- updated

Haters gotta hate.

Read More Reviews of 'The Morning Show' an attack on Apple? -- updated

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Apple TV+ as a loss leaderApple TV+ loss leader6 years ago
Published November 14, 2019 by Philip Elmer-DeWitt

Apple TV+ as a loss leader

From Jeff Hoyt's "Will Apple TV+ Take A Bite Out Of Netflix?" posted on InMyArea.com Thursday.

Read More Apple TV+ as a loss leader

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Apple's TV box score: What the critics are sayingapple tv critics wsj6 years ago
Published November 12, 2019 by Philip Elmer-DeWitt

Apple's TV box score: What the critics are saying

Like WSJ reporters, Apple's critics figure they'll attract more flies with vinegar than with honey.

Read More Apple's TV box score: What the critics are saying

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Wedbush: Is TV streaming big enough for both Apple and Disney?Apple disney wedbush6 years ago
Published November 10, 2019 by Philip Elmer-DeWitt

Wedbush: Is TV streaming big enough for both Apple and Disney?

From a note to clients by analyst Daniel Ives that landed on my desktop Sunday.

Read More Wedbush: Is TV streaming big enough for both Apple and Disney?

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Apple TV Plus: Product placement gone wildapple tv product placement6 years ago
Published November 8, 2019 by Philip Elmer-DeWitt

Apple TV Plus: Product placement gone wild

Only Apple can make both the product and the show.

Read More Apple TV Plus: Product placement gone wild

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Goldman Sachs' Apple guy revisits TV+ costs, raises price targetapple goldman sachs 1306 years ago
Published November 6, 2019 by Philip Elmer-DeWitt

Goldman Sachs' Apple guy revisits TV+ costs, raises price target

Analyst Rod Hall is still deep underwater.

Read More Goldman Sachs' Apple guy revisits TV+ costs, raises price target

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CIRP: One in five Apple customers owns an Apple WatchApple Watch TV CIRP6 years ago
Published November 4, 2019 by Philip Elmer-DeWitt

CIRP: One in five Apple customers owns an Apple Watch

One in four owns an Apple TV.

Read More CIRP: One in five Apple customers owns an Apple Watch

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Apple spent $20 million in October on TV ads for TV+Apple advertising TV plus6 years ago
Published November 4, 2019 by Philip Elmer-DeWitt

Apple spent $20 million in October on TV ads for TV+

A big "duh" for anyone who understands Apple's business model.

Read More Apple spent $20 million in October on TV ads for TV+

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
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  • AppleInsider
  • Apple Investor News
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  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
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