Reviews of ‘The Morning Show’ an attack on Apple? — updated

The steaming gap on Rotten Tomatoes came up at yesterday’s (invitation-only) Code Conference.

From Tim Baysinger’s “‘The Morning Show’ Director Blames ‘Apple Haters’ for Tepid Reviews,” posted Tuesday on The Wrap:

Mimi Leder, who directed Apple TV+’s “The Morning Show,” believes that many of the people who were critical of the tech giant’s debut drama were driven by a desire to see the company fail in its long-awaited streaming effort.

“I just felt there were a lot of Apple haters and wanting Apple to fail,” Leder said on Tuesday during the Code Conference in Hollywood. “The reviews very much felt like an attack on Apple.”

Apple gave critics the first three episodes ahead of the series launch. Many of the reviews criticized the effort. The show currently has a 63% “fresh” rating on Rotten Tomatoes but a much higher audience score of 95% (meaning those who gave the show 3.5 stars or more).

My take: The gap was worse than that. See Apple’s ‘The Morning Show’: What’s with the critics? Haters gotta hate.

UPDATE: Found the video. See Meet the women behind Apple TV+’s The Morning Show


  1. Jerry W Doyle said:
    I don’t know the role of artistic critics and the role they serve in the scheme of things. I do know and understand success through outcomes. If the show is well received by the viewing public, then that is the outcome that matters. Critics don’t pay the bills for the production of the show; the viewing public who subscribe to watch pay the tab. What good is a highly rated critique only for the show to fail at the box office? Conversely, what good are the critics who denounce a show as being bad only for the viewing audience who embrace the show as being good? There lies the disconnect in these situations, but I do not believe it means anything as long as the show is popular with the viewing audience.

    November 20, 2019
  2. John Konopka said:
    I’m not sure if this is anti Apple as much as a kind cognoscenti purity bias. Car guys love Ferraris and Lamborghinis and are dismissive of Corollas which sell in the millions.

    I’ve also seen the reverse with movies. Some movies get high marks from the critics and I find them boring.

    I’ve been watching For All Mankind. It is not bad, but as a physicist I tend to gnash my teeth from time to time. They are really cavalier about flying spacecraft like they were sports cars.

    November 20, 2019
  3. Larry Fritzlan said:
    My wife and I love the show!

    November 21, 2019

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