In 10 episodes of “The Morning Show,” the Wall Street Journal counted 32 money shots per episode.
From Joe Flynt and Tripp Mickle’s “Apple’s Gadgets Co-Star in Its New TV Drama” ($) in Friday’s paper:
“The Morning Show” wastes little time giving Apple screen time. The first scene of the first episode opens with the character of executive producer Chip Black, played by Mark Duplass, sprawled on the floor of his office in the dark, feet away from a Mac computer, when the iPhone next to him lights up with an incoming call. About 20 seconds later, Steve Carell’s soon-to-be-disgraced anchor, Mitch Kessler, is awakened by his iPhone. In total, there are 31 shots of Apple devices in Episode 1, including eight with the company’s logo…
Apple products are visible in an average of 32 camera shots per episode, and an Apple logo is visible in roughly one-third of those shots, according to a Wall Street Journal tally from viewing all 10 episodes of the first season. Rival brands are scarce…
Product placement has surged over the past decade as marketers aim to get their brand in front of viewers who increasingly skip commercials and watch shows on demand. Spending on product placement has doubled since 2012 to about $10 billion, according to PQ Media, a media research firm that tracks the industry.
“In a changing world where people watch less traditional television, especially younger audiences, how do you reach them?” said Patrick Quinn, president of PQ Media. “One way to do that is to launch your own streaming service and show off your product. Not everyone can do that, but Apple can.”
My take: “Not everyone can do that, but Apple can.”