From “Global Smartwatch Shipments Leap to 14 Million Units in [calendar] Q3 2019” posted Wednesday:
Apple shipped 6.8 million smartwatches worldwide in Q3 2019, rising an above-average 51 percent from 4.5 million in Q3 2018. Apple Watch remains a long way ahead of the chasing pack and its global smartwatch marketshare has grown from 45 percent to 48 percent in the past year. Apple Watch continues to fend off strong competition from hungry rivals like Fitbit and Samsung. Apple Watch owns half the worldwide smartwatch market and remains the clear industry leader.
Click to enlarge.
My take: I’ll quote the release.
Apple Watch owns half the worldwide smartwatch market and remains the clear industry leader.
EXTRA: I’ve asked Neil Cybart to review SA’s numbers. Meanwhile, this is from his “Apple Watch Forced Fitbit to Sell Itself, posted Monday on Above Avalon:
UPDATE: Cybart was not impressed…
The numbers don’t look accurate.
The Apple Watch estimates are too high. For Apple’s most recent quarter, Apple likely sold closer to 5M Apple Watches. It’s tough running with a 6.8M Apple Watch shipment estimate and still have the math work out to match Apple’s commentary regarding wearables revenue.
The Fitbit numbers look wrong too. For example, Fitbit disclosed last year it sold 1.3M smartwatches in 3Q18. Strategy Analytics has Fitbit at 1.5M units. I’m skeptical Fitbit sold 1.6M smartwatches in 3Q19. Based on the company’s earnings, the number is probably closer to 1.4M to 1.5M.