Strategy Analytics: Apple Watch shipments grew 51% in fiscal Q4

From “Global Smartwatch Shipments Leap to 14 Million Units in [calendar] Q3 2019” posted Wednesday:

Apple shipped 6.8 million smartwatches worldwide in Q3 2019, rising an above-average 51 percent from 4.5 million in Q3 2018. Apple Watch remains a long way ahead of the chasing pack and its global smartwatch marketshare has grown from 45 percent to 48 percent in the past year. Apple Watch continues to fend off strong competition from hungry rivals like Fitbit and Samsung. Apple Watch owns half the worldwide smartwatch market and remains the clear industry leader.

See spreadsheet:

Apple watch strategy analytics

Click to enlarge.

My take: I’ll quote the release.

Apple Watch owns half the worldwide smartwatch market and remains the clear industry leader.

EXTRA: I’ve asked Neil Cybart to review SA’s numbers. Meanwhile, this is from his “Apple Watch Forced Fitbit to Sell Itself, posted Monday on Above Avalon:

UPDATE: Cybart was not impressed…

Hi Philip,

The numbers don’t look accurate.

The Apple Watch estimates are too high. For Apple’s most recent quarter, Apple likely sold closer to 5M Apple Watches. It’s tough running with a 6.8M Apple Watch shipment estimate and still have the math work out to match Apple’s commentary regarding wearables revenue.

The Fitbit numbers look wrong too. For example, Fitbit disclosed last year it sold 1.3M smartwatches in 3Q18. Strategy Analytics has Fitbit at 1.5M units. I’m skeptical Fitbit sold 1.6M smartwatches in 3Q19. Based on the company’s earnings, the number is probably closer to 1.4M to 1.5M.

– Neil


  1. Aaron Belich said:
    Room to grow and Apple Watch is not slowing down anytime soon.

    November 8, 2019
  2. Fred Stein said:
    It is amazing how few analysts see the potential here.

    One of my favorite beat-the-drum themes. In the adoption “s-curve”, wearables has just passed the inflection point. That generally means the winners in the next phase, high growth, are set. Apple has again defined the next wave. From Steve and Steve garage days till today, Apple’s vision and execution keep them way ahead.

    Not only was Fitbit a forced sale, it was a forced acquisition for Google, whose Wear OS remains in ‘other’. Google declared its intent to use Fitbit to get into health. Apple has at least a two year lead in that area.

    Samsung, as number 2, gained share. but will they become a platform? Watch OS will a platform, likely, THE platform.

    November 8, 2019
  3. Dan Scropos said:
    This is an area, just one of many, where rim Cook (and the Apple team) should be getting tons of praise. This was deemed a “flop” from Day 1. I’d like to see those analysts called out and be forced to revisit those words. In today’s world of tech, this is a staggering dominance … and growing.

    November 8, 2019
  4. Gregg Thurman said:
    Very OT: I watched TMS Ep 4 tonight. It didn’t seem as good as the first three until…the interview. Not going to say anymore, except to say all TV should be this compelling.

    November 8, 2019
  5. Gregg Thurman said:
    It just occurred to me that TMS is a lot like real life in a lot of ways. Life isn’t bleeding edge, compelling, well written, well acted, well directed 24/7. Most of the time it is boring and mundane until something out of the ordinary happens, then the wheels fall off, and the ‘drama’ is how everyone reacts, with everyone reacting differently, until mundane sets in again.

    If we lived our lives full throttle all the time none of us would survive puberty.

    November 8, 2019
  6. John Butt said:
    With Watch OS, it would be interesting to see the numbers/percentage of Apple Watch still connected. That will soon be a new market for more services.

    November 9, 2019
  7. Michael Thompson said:
    “If only Apple could innovate and come out with new products under Tim Cook’s leadership…”

    File that garbage with all of the articles about how Tim Cook has wasted money on Apple’s buyback, even though shareholders have made a fortune because of the buyback:

    I’m sure that the Apple Uber Bears at Business Insider will provide an update to that article. I’ll not be holding my breath.

    November 9, 2019

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