In the same month, Apple plowed nearly twice that into TV commercials for the iPhone.
From Tiffany Hsu’s “Behind Apple’s ‘Slow-Roll’ Marketing Push for Its New Streaming Service” in Monday’s New York Times.
Show business may be Apple’s latest big experiment — but it is not the company’s top priority.
How can you tell? By comparing the amount Apple has spent in recent months to advertise Apple TV Plus with how much it has allocated to getting the word out on the latest iPhone.
In October, Apple spent $19.9 million on television commercials for Apple TV Plus, the streaming service that went live Friday with a slate of shows featuring Reese Witherspoon, Jason Momoa and Oprah Winfrey. That same month, according to the measurement company iSpot.TV, Apple spent $38.6 million on television ads to market the iPhone.
My take: Big news for a NYT business reporter. A big “duh” for anyone who understands Apple’s business model.