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The ultimate AirPods Pro fit test (video)apple airpods pro fit test6 years ago
Published December 23, 2019 by Philip Elmer-DeWitt

The ultimate AirPods Pro fit test (video)

The WSJ's Joanna Stern really threw herself into this one.

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Wedbush sets new Street-high Apple price target: $350apple wedbush ives 3506 years ago
Published December 23, 2019 by Philip Elmer-DeWitt

Wedbush sets new Street-high Apple price target: $350

From a note to clients that landed on my desktop Sunday.

Read More Wedbush sets new Street-high Apple price target: $350

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Apple's five biggest blunders of the decadeApple five blunders decade6 years ago
Published December 22, 2019 by Philip Elmer-DeWitt

Apple's five biggest blunders of the decade

Excerpted from the Verge's "The 84 biggest flops, fails and dead dreams of the decade in tech."

Read More Apple's five biggest blunders of the decade

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This week's Apple trading strategies (12/23-12/27)apple trading strategies 12-236 years ago
Published December 22, 2019 by Philip Elmer-DeWitt

This week's Apple trading strategies (12/23-12/27)

Don't blame me if they repo the Jaguar.

Read More This week's Apple trading strategies (12/23-12/27)

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Why did 60 million shares of Apple change hands Friday?apple quadruple witching6 years ago
Published December 21, 2019 by Philip Elmer-DeWitt

Why did 60 million shares of Apple change hands Friday?

Quadruple witching day. Happens four times a year. 

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Apple TV's 'The Morning Show' ends with a bang — and a 9.8 on IMDBapple morning show finale6 years ago
Published December 21, 2019 by Philip Elmer-DeWitt

Apple TV's 'The Morning Show' ends with a bang — and a 9.8 on IMDB

No spoilers here, except to say that the critics who panned the Golden Globe-nominated series blew it. Big time.

Read More Apple TV's 'The Morning Show' ends with a bang — and a 9.8 on IMDB

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Apple AirPods sales wow Toni Sacconaghi, but don't move his $250 targetairpods wow sacconaghi6 years ago
Published December 20, 2019 by Philip Elmer-DeWitt

Apple AirPods sales wow Toni Sacconaghi, but don't move his $250 target

Bernstein's "base" case has AirPods unit sales growth going south in 2022. From a note to clients titled "Apple AirPods: Whoa! This could be REALLY big…

Read More Apple AirPods sales wow Toni Sacconaghi, but don't move his $250 target

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Why Cowan raised its Apple price targetapple cowan self propelled6 years ago
Published December 20, 2019 by Philip Elmer-DeWitt

Why Cowan raised its Apple price target

The stock, says analyst Krish Sankar, has become a "self-propelling story."

Read More Why Cowan raised its Apple price target

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Apple at $280: Look who's underwater nowapple analysts underwater 280 hammerhead sharks6 years ago
Published December 20, 2019 by Philip Elmer-DeWitt

Apple at $280: Look who's underwater now

The price targets of all but a dozen Apple analysts are trailing the stock, some pretty badly.  

Read More Apple at $280: Look who's underwater now

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Piper Jaffray hikes Apple target to $305apple hike jpmorgan 2806 years ago
Published December 20, 2019 by Philip Elmer-DeWitt

Piper Jaffray hikes Apple target to $305

Interest in an imaginary $1,200 5G iPhone is surprisingly high says analyst Michael Olson.

Read More Piper Jaffray hikes Apple target to $305

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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