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Apple's butterfly keyboard fixes: 'Lipstick on a pig'apple butterfly lipstick pig6 years ago
Published March 23, 2021 by Philip Elmer-DeWitt

Apple's butterfly keyboard fixes: 'Lipstick on a pig'

From The Verge's "Angry MacBook owners get class action status for butterfly keyboard suit" posted Monday.

Read More Apple's butterfly keyboard fixes: 'Lipstick on a pig'

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Apple gains as PC sales blow past Goldman Sachs' estimatesapple pcs goldman sachs6 years ago
Published March 23, 2021 by Philip Elmer-DeWitt

Apple gains as PC sales blow past Goldman Sachs' estimates

From a note to clients by analyst Rod Hall that landed on my desktop Tuesday.

Read More Apple gains as PC sales blow past Goldman Sachs' estimates

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The great Stanford MacBook heistapple stanford macbook heist6 years ago
Published March 23, 2021 by Philip Elmer-DeWitt

The great Stanford MacBook heist

From Amber Neely's "California siblings plead guilty to stealing 800 MacBooks worth $2.3 million" posted Monday on AppleInsider.

Read More The great Stanford MacBook heist

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Premarket: Apple is redapple premarket red 8-21-256 years ago
Published March 23, 2021 by Philip Elmer-DeWitt

Premarket: Apple is red

From the Wall Street Journal's "Stock Futures Slip Ahead of Powell’s Testimony" posted early Tuesday.

Read More Premarket: Apple is red

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Is UBS using Foxconn's electric car as a proxy for Apple's?apple car foxconn ubs6 years ago
Published March 22, 2021 by Philip Elmer-DeWitt

Is UBS using Foxconn's electric car as a proxy for Apple's?

From "Keeping up with Apple and the EV market,"  a note to clients by analyst David Vogt that landed on my desktop Monday.

Read More Is UBS using Foxconn's electric car as a proxy for Apple's?

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The unbeatable Ted Lassoapple unbeatable ted lasso6 years ago
Published March 22, 2021 by Philip Elmer-DeWitt

The unbeatable Ted Lasso

His team may have lost on the field, but on the awards circuit the show keeps on winning.

Read More The unbeatable Ted Lasso

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Wedbush: iPhone 13 builds 25% higher than iPhone 12apple wedbush supercycle party6 years ago
Published March 22, 2021 by Philip Elmer-DeWitt

Wedbush: iPhone 13 builds 25% higher than iPhone 12

"Reads on iPhone 13 shows the iPhone supercycle party continues." -- Analyst Daniel Ives

Read More Wedbush: iPhone 13 builds 25% higher than iPhone 12

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Premarket: Apple is greenapple premarket green 10-7-266 years ago
Published March 22, 2021 by Philip Elmer-DeWitt

Premarket: Apple is green

From the Wall Street Journal's "U.S. Stock Futures Point to Gains for Tech" posted early Monday: Futures tied to the S&P 500 wavered between gains and…

Read More Premarket: Apple is green

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Apple 3.0 exclusive: Zoom with Jean-Louis Gasséeapple zoom gassee6 years ago
Published March 21, 2021 by Philip Elmer-DeWitt

Apple 3.0 exclusive: Zoom with Jean-Louis Gassée

An ask me anything with the bad boy of Apple's middle years -- free for subscribers. 

Read More Apple 3.0 exclusive: Zoom with Jean-Louis Gassée

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This week's Apple trading strategies (3/22-3/26)apple trading strategies 3-226 years ago
Published March 21, 2021 by Philip Elmer-DeWitt

This week's Apple trading strategies (3/22-3/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (3/22-3/26)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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