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Jefferies now tracks Apple Store foot trafficapple store reopen traffic5 years ago
Published June 19, 2020 by Philip Elmer-DeWitt

Jefferies now tracks Apple Store foot traffic

According to analyst Kyle McNealy, watching stores reopen is important because Apple gets 3-5% better margins when they sell direct.

Read More Jefferies now tracks Apple Store foot traffic

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Look what closing 11 Apple Stores can doapple reclose dow jones5 years ago
Published June 19, 2020 by Philip Elmer-DeWitt

Look what closing 11 Apple Stores can do

From CNBC's "Stocks move into the red on news Apple is reclosing some stores in Florida and Arizona" posted Friday afternoon.

Read More Look what closing 11 Apple Stores can do

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Apple hits new recordapple 356.56 intraday high5 years ago
Published June 19, 2020 by Philip Elmer-DeWitt

Apple hits new record

$356.56 is an all-time intraday high. UPDATE: Apple, market turn red on news of 11 stores reclosing.

Read More Apple hits new record

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Jefferies raises Apple target $35 to $405apple target bernstein 1955 years ago
Published June 19, 2020 by Philip Elmer-DeWitt

Jefferies raises Apple target $35 to $405

From Seeking Alpha, which snagged analyst Kyle McNealy's Friday note.

Read More Jefferies raises Apple target $35 to $405

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Microsoft: Apple's tactics are worse than Windows' ever wereapple microsoft app store monopoly5 years ago
Published June 19, 2020 by Philip Elmer-DeWitt

Microsoft: Apple's tactics are worse than Windows' ever were

More pressure on Apple to clarify the rules that govern the App Store, just in time for next week's developers conference.

Read More Microsoft: Apple's tactics are worse than Windows' ever were

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Premarket: Apple is greenapple premarket green 6-235 years ago
Published June 19, 2020 by Philip Elmer-DeWitt

Premarket: Apple is green

From "Global Equities Rise On Signs of Easing U.S.-China Trade Tensions" posted on Barrons.com early Friday: A potential catalyst for further equity gains emerged on Friday…

Read More Premarket: Apple is green

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Watch the Apple Watch eject water in slow-motionapple watch eject water slow-mo5 years ago
Published June 18, 2020 by Philip Elmer-DeWitt

Watch the Apple Watch eject water in slow-motion

"I actually found that a lot more interesting than I thought I would." — Gavin the slow-mo guy.

Read More Watch the Apple Watch eject water in slow-motion

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Apple's Cook gives SCOTUS a big thumbs up on DACAapple scotus daca cook5 years ago
Published June 18, 2020 by Philip Elmer-DeWitt

Apple's Cook gives SCOTUS a big thumbs up on DACA

Turns out, there are 478 "Dreamers" working at Apple.

Read More Apple's Cook gives SCOTUS a big thumbs up on DACA

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Tiny Hey vs. scary Apple: 50 variations on a themeevercore apple app store5 years ago
Published June 18, 2020 by Philip Elmer-DeWitt

Tiny Hey vs. scary Apple: 50 variations on a theme

"Executives in the tech industry are more afraid of Apple in 2020 than they were of Microsoft two decades ago." — Stratechery's Ben Thompson

Read More Tiny Hey vs. scary Apple: 50 variations on a theme

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Chinese Renaissance raises Apple target $55.80 to Street-high $410.60apple china renaissance 410.605 years ago
Published June 18, 2020 by Philip Elmer-DeWitt

Chinese Renaissance raises Apple target $55.80 to Street-high $410.60

An "unknown analyst" from a Chinese Investment bank has seized the high ground. 

Read More Chinese Renaissance raises Apple target $55.80 to Street-high $410.60

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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