Apple: Epic has a friend in Facebook

From “Facebook Wades Into ‘Fortnite’ Maker’s Dispute With Apple” ($) in Thursday’s Wall Street Journal:

Facebook said it would assist the company behind the popular videogame “Fortnite” in its high-profile legal battle withApple Inc., AAPL -0.05% as the social-media giant ramps up its own counterattack against what it says are the iPhone maker’s self-serving measures cloaked in the interest of privacy.

Facebook has been feuding with Apple for months on issues ranging from prices for paid apps to privacy-rule changes…

“This is not really about privacy for them,” said Dan Levy, Facebook’s head of ad products. “This is about an attack on personalized ads and the consequences it’s going to have on small-business owners.”

Apple said in a statement: “We believe that this is a simple matter of standing up for our users. Users should know when their data is being collected and shared across other apps and websites—and they should have the choice to allow that or not.”

My take: Facebook and Epic. Dumb and dumber.

11 Comments

  1. Robert Varipapa said:
    I’m with Apple on this. Facebook could care less about it’s users and Epic wouldn’t be where it is today without the iPhone!

    2
    December 17, 2020
    • Peter Kropf said:
      I agree with you Robert, but here’s my small edit:

      Zuckerberg could care less about his users and FaceBook wouldn’t be where it is today without the iPhone.*

      * There’s plenty of evidence about Zuckerberg’s unbounded ambitions and careless attitude in protecting FaceBook users from malevolently targeting actors.

      3
      December 17, 2020
  2. Fred Stein said:
    Both Facebook and Epic want to make money from Apple’s customers. That is their only motivation. The rest is posturing.

    6
    December 17, 2020
  3. Bart Yee said:
    Facebook can go straight to Android H*ll and ply their ads through that App. Android has 2.5M active devices worldwide so is and has been a fertile ground for data collection, personal info harvesting, and targeted ads for a long time – heck, Android users embrace ads from all over their experience, willingly never worry about being tracked, and love the targeted ad as yet another Android customization – it makes them feel wanted and special /s.

    Don’t like Apple policies, Facebook can go pound sand. Take your app, messenger, Instagram and ads and go full on Android. So what if the typical Android users spends 70% less, it isn’t about YOUR $$$, it’s about expression, exploitation, and of course making the user YOUR product.

    They and Epic can rot together. They deserve each other.

    2
    December 17, 2020
    • Alan Birnbaum said:
      You mean 2.5 B (not 2.5M)…

      With “friends like that, who needs enemies”

      1
      December 17, 2020
  4. Ralph McDarmont said:
    Ped I agree with and smiled at your “my take”

    3
    December 17, 2020
  5. Jerry Doyle said:
    Facebook’s concern on this issue is one of self-aggrandizement relative to its continued revenue stream. Candidly, I do not see FB taking a hit from Apple’s actions to extend to Apple users a “choice” relative to targeted advertisements. The vast majority of Apple users will allow FB to continue targeting them the same as why these users never have (since day one) abandoned their FB accounts even while knowing FB is exploiting users through sweeping up their personal data. Apple users who have FB accounts already know FB is exploiting them, and there has not been an abandonment of their involvement with FB.

    The vast majority of Apple users will elect to allowing themselves to be targeted. I long have monitored this aspect through discussions with users and if I, from first hand discussions with FB & non FB users have discerned this fact, then why in heavens name has not FB’s sophisticated experts with huge amounts of cash to run surveys not discerned this fact?

    1
    December 17, 2020
  6. Michael Goldfeder said:
    @ PED: “Facebook and Epic. Dumb and dumber.” Or; The blind leading the blind.

    0
    December 17, 2020
  7. Steven Philips said:
    Michael: “None are so blind as those who will not see.”
    And Jerry – totally agree.

    0
    December 17, 2020
  8. Michael Goldfeder said:
    The final score: Privacy (Apple) 1, Facebook 0. It wasn’t even that close!

    0
    December 17, 2020
  9. […] to notice that each Fb and Epic are teaming up on this combat. Given what I see because the weak point of their arguments, I can’t assist however think about that a part of what binds the companies collectively is that […]

    0
    January 1, 2021

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