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Apple's Campus 2: First photos from inside9 years ago
Published December 9, 2016 by Philip Elmer-DeWitt

Apple's Campus 2: First photos from inside

"The quicker they can get in there and get comfortable, the better."

Read More Apple's Campus 2: First photos from inside

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Apple to open global flagship store in D.C.9 years ago
Published December 8, 2016 by Philip Elmer-DeWitt

Apple to open global flagship store in D.C.

The underutilized site, eight blocks from the White House, should pay for itself—even after a high-end Foster + Partners renovation.

Read More Apple to open global flagship store in D.C.

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Credit Suisse: Apple's December quarter iPhone builds could reach 87 million9 years ago
Published December 7, 2016 by Philip Elmer-DeWitt

Credit Suisse: Apple's December quarter iPhone builds could reach 87 million

"The highest quarterly build number we’ve seen historically."

Read More Credit Suisse: Apple's December quarter iPhone builds could reach 87 million

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Funny: The untold history of Apple's Get a Mac campaign (audio)9 years ago
Published December 7, 2016 by Philip Elmer-DeWitt

Funny: The untold history of Apple's Get a Mac campaign (audio)

"As we went through script after script, Steve kept saying, 'That's f__ing stupid.'"

Read More Funny: The untold history of Apple's Get a Mac campaign (audio)

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How Apple Music subscriptions grew 15% in three months9 years ago
Published December 7, 2016 by Philip Elmer-DeWitt

How Apple Music subscriptions grew 15% in three months

Eddy Cue: "We’ve always thought that hip-hop was underrepresented both in iTunes and in the streaming chart."

Read More How Apple Music subscriptions grew 15% in three months

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Chart of the day: Apple's share of holiday wearable revenue9 years ago
Published December 6, 2016 by Philip Elmer-DeWitt

Chart of the day: Apple's share of holiday wearable revenue

Apple, as usual, is taking more than its share.

Read More Chart of the day: Apple's share of holiday wearable revenue

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What the Supreme Court said about Apple v. Samsungapple scotus epic decline9 years ago
Published December 6, 2016 by Philip Elmer-DeWitt

What the Supreme Court said about Apple v. Samsung

"The term 'article of manufacture' is broad enough to embrace both a product sold to a consumer and a component of that product."

Read More What the Supreme Court said about Apple v. Samsung

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Still no Apple Watch sales numbers from Tim Cook9 years ago
Published December 6, 2016 by Philip Elmer-DeWitt

Still no Apple Watch sales numbers from Tim Cook

Tim Cook pushed back against IDC's report that Apple Watch sales fell 71% last quarter.

Read More Still no Apple Watch sales numbers from Tim Cook

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Milunovich: iPhone trending up in all regions but one9 years ago
Published December 5, 2016 by Philip Elmer-DeWitt

Milunovich: iPhone trending up in all regions but one

"We think the Apple brand is still strong, but Chinese consumers want more differentiation."

Read More Milunovich: iPhone trending up in all regions but one

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IDC: Apple Watch sales fell 71% last quarter9 years ago
Published December 5, 2016 by Philip Elmer-DeWitt

IDC: Apple Watch sales fell 71% last quarter

"The primary reasons for the downturn were an aging lineup and an unintuitive user interface."

Read More IDC: Apple Watch sales fell 71% last quarter

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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