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Apple joins Trump's 'Tech Force'apple trump task force2 hours ago
Published December 16, 2025 by Philip Elmer-DeWitt

Apple joins Trump's 'Tech Force'

From Marcus Mendes' "Apple specialists to participate in White House’s ‘Tech Force’ initiative" posted Wednesday by 9to5Mac.

Read More Apple joins Trump's 'Tech Force'

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Premarket: Apple is redapple premarket red 12-16-253 hours ago
Published December 16, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures fall as traders await payrolls report" posted early Tuesday.

Read More Premarket: Apple is red

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As Roomba's iRobot was going bankrupt, its co-founder was talking to the New York Timesapple roomba brooks irobot21 hours ago
Published December 15, 2025 by Philip Elmer-DeWitt

As Roomba's iRobot was going bankrupt, its co-founder was talking to the New York Times

Rodney Brooks, famous for the Roomba, argues the humanoid robot craze in Silicon Valley is doomed to fail.

Read More As Roomba's iRobot was going bankrupt, its co-founder was talking to the New York Times

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Evercore: Ten days before Christmas, iPhone lead times are expandingapple evercore christmas leadtimes1 day ago
Published December 15, 2025 by Philip Elmer-DeWitt

Evercore: Ten days before Christmas, iPhone lead times are expanding

"On average lead times are tracking at ~5 days, which is ahead of lead times of 3 days in Wk14 of the prior year." — Analyst Samik Chatterjee

Read More Evercore: Ten days before Christmas, iPhone lead times are expanding

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Premarket: Apple is greenapple premarket green 12-15-251 day ago
Published December 15, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From "Stock futures rise as big week of economic data kicks off" posted early Monday.

Read More Premarket: Apple is green

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About IDC's estimate of Apple's impact on the foldables market next yearapple foldables idc yee2 days ago
Published December 14, 2025 by Philip Elmer-DeWitt

About IDC's estimate of Apple's impact on the foldables market next year

"I disagree and I think their own charts belie that." — FOB Bartley Yee

Read More About IDC's estimate of Apple's impact on the foldables market next year

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This week's Apple trading strategies (12/15-12/19/25)apple trading strategies 12-15-252 days ago
Published December 14, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (12/15-12/19/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (12/15-12/19/25)

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Peter Kafka: Latest Epic ruling not yet a 'turning point' for Appleapple epic kafka sweeney3 days ago
Published December 13, 2025 by Philip Elmer-DeWitt

Peter Kafka: Latest Epic ruling not yet a 'turning point' for Apple

A meaningful number of developers and users just don't want to deal with extra hassle, and are willing to eat costs for convenience.

Read More Peter Kafka: Latest Epic ruling not yet a 'turning point' for Apple

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Saturday Apple video: Outrun (2025)apple saturday video outrun3 days ago
Published December 13, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Outrun (2025)

How to buy gasoline when a T-Rex is on your tail.

Read More Saturday Apple video: Outrun (2025)

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Apple wins one, loses oneapple contempt win lose4 days ago
Published December 12, 2025 by Philip Elmer-DeWitt

Apple wins one, loses one

"The district court used blunt force to ban all commissions, abusing its discretion." — 9th US Circuit Court of Appeals

Read More Apple wins one, loses one

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
  • 2014
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  • 9to5Mac
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  • MacDailyNews
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  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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