Chart of the day: Apple's share of holiday wearable revenue

Apple, as usual, is taking more than its share.

The data are from Slice Intelligence, which extracts marketable information from customer receipts—in this case, the receipts of 46,703 U.S. online shoppers who bought Apple Watches and other wearables between Nov. 1 and Nov. 28.

For a more readable version of the bar graph, click the image below.


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  1. Gregg Thurman said:
    The near universal focus on unit market share reminds of a joke about two guys (of lower than average intelligence) that decide to sell watermelons for a living. They bought a beat up pickup truck for $000 and 500 watermelons from a local farmer for $1 each. They then found a high traffic roadside location and put up a nice sign that said “Watermelons $1 each”. At the end of the day they had sold all of their watermelons, but hadn’t made enough to pay for their truck. Examining the problem they decided they needed a bigger truck.

    Market share means absolutely nothing if it doesn’t generate profits.

    December 6, 2016

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