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Chart of the day: America's 132 million iPhones9 years ago
Published February 2, 2017 by Philip Elmer-DeWitt

Chart of the day: America's 132 million iPhones

"The U.S. installed base now consists almost entirely of phones that Apple has introduced since late 2014."

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How Apple lost $38 billion in brand value9 years ago
Published February 2, 2017 by Philip Elmer-DeWitt

How Apple lost $38 billion in brand value

"The rot has now truly set in."

Read More How Apple lost $38 billion in brand value

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Apple goes pop9 years ago
Published February 1, 2017 by Philip Elmer-DeWitt

Apple goes pop

By my count, 10 Apple analysts raised their price targets overnight.

Read More Apple goes pop

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Apple smackdown: The bloggers clobber the pros9 years ago
Published February 1, 2017 by Philip Elmer-DeWitt

Apple smackdown: The bloggers clobber the pros

Independent Apple analysts this quarter took six out of 10 top spots. When Apple beats expectations, the congenitally bullish independent analysts tend to shine, throwing shade on…

Read More Apple smackdown: The bloggers clobber the pros

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Apple beats: What the analysts are saying now9 years ago
Published February 1, 2017 by Philip Elmer-DeWitt

Apple beats: What the analysts are saying now

Since Tuesday, 11 Apple analysts have raised their price targets.

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Apple's results in five easy charts, Q1 2017Movie poster for Five Easy Pieces9 years ago
Published January 31, 2017 by Philip Elmer-DeWitt

Apple's results in five easy charts, Q1 2017

Revenue, Earnings, iPhones, Services and Greater China. Apple beat expectations pretty handily. The stock was up a few points in after-hours trading.         Not…

Read More Apple's results in five easy charts, Q1 2017

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Apple: Sacconaghi urges calm on CNBC (video)9 years ago
Published January 31, 2017 by Philip Elmer-DeWitt

Apple: Sacconaghi urges calm on CNBC (video)

Ahead of earnings, Bernstein analyst Toni Sacconaghi defends his $140 price target.

Read More Apple: Sacconaghi urges calm on CNBC (video)

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Apple Earnings Smackdown: Final spreadsheet, Q1 2017Finish line9 years ago
Published January 31, 2017 by Philip Elmer-DeWitt

Apple Earnings Smackdown: Final spreadsheet, Q1 2017

The pros vs. the indies, now in their ninth year.

Read More Apple Earnings Smackdown: Final spreadsheet, Q1 2017

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Apple Campus 2: First drone flyovers of February 2017 (video)9 years ago
Published January 31, 2017 by Philip Elmer-DeWitt

Apple Campus 2: First drone flyovers of February 2017 (video)

So far, only the garage seems to be occupied.

Read More Apple Campus 2: First drone flyovers of February 2017 (video)

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Apple's Q1 2017 expectations--updated9 years ago
Published January 30, 2017 by Philip Elmer-DeWitt

Apple's Q1 2017 expectations--updated

What's the consensus? Take your pick.

Read More Apple's Q1 2017 expectations--updated

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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