Headline tip No. 2: Massive. There are a lot of ways to say "big." But when you're writing about Apple, only one adjective will do. Apple Faces Massive…

Headline tip No. 1: The "nasty surprise" From Forbes contributor Gordon Kelly: Mar. 10, 2015: Apple iOS 8.2 Has Two Nasty Surprises Oct. 2, 2015 Apple iOS…
Only Apple can do that. I don't care how many clicks it generates, Gordon Kelly needs to find a better verb.
Read More Memo to Forbes: Leaks do not 'confirm' an Apple rumor
60,000 jobs reportedly eliminated in a city near Shanghai. From the South China Morning Post: Thirty-five Taiwanese companies, including Apple’s supplier Foxconn, spent a total of…

"Shared mobility" will be bigger than the iPhone, says Katy Huberty, and Apple has bet the company on it. Imagine an Uber fleet of self-driving Teslas. That's where the…

Both these versions of our automotive future can't be true. "I believe Apple is going to be involved in cars on a grand scale. I don’t believe they are going…
A missed opportunity. Though some of the patrons at my local food coop may be stuck in the 1960s, there's nothing funky about the store's checkout system. The kiosk at…
Read More 4 out of 5 new iPhone owners still haven't activated Apple Pay

First Grand Central, now Union Square. Jony Ive calls the effect he was going for in the Apple Store that opened Saturday on San Francisco’s Union Square "taking transparency…
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