There are no new stories. Only new reporters.
Shoppers are complaining that Apple Stores have become a ‘hell on earth’ like the DMV — and it’s a growing crisis for the tech giant
- Customers can’t stop complaining about Apple Stores.
- Long wait times, overcrowding, and awkward customer-service interactions are turning shoppers against Apple.
- Apple is redesigning stores as customers compare current locations to the dreaded DMV.
You’re not going to catch me defending overcrowded, understaffed Apple Stores. That’s Angela Ahrendts’ job. But because I know for a fact that customers CAN stop complaining about Apple Stores—I’ve seen them do it—I took a look at the byline on top of the piece.
According to her Business Insider bio, Kate Taylor is a retail reporter who had previously covered food and franchises for Entrepreneur. Her pieces for Business Insider include:
- Taco Bell’s newest menu item beat out Doritos Locos Tacos to become the most successful launch in the chain’s history — here’s the secret to its success
- Coca-Cola wants to dominate a $7 billion industry with a new type of beverage that’s taking over the world
- Wendy’s is slamming McDonald’s as a new weapon emerges in the fast-food wars — and it’s clear whose burger is better
As near as I can tell, this is her first story about Apple.
My take: I did a Twitter search for “Apple Store and DMV” and found all the juicy quotes in Kate Tayor’s piece—plus tons more just like them. Hey, here’s an idea for BI’s retail reporter: Do search for “McDonald’s and obesity” and see where that gets you.