I have a theory. What’s good for Apple investors…
Apple Inc and Alphabet Inc’s Google corporate brands dropped in an annual survey while Amazon.com Inc maintained the top spot for the third consecutive year, and electric carmaker Telsa Inc rocketed higher after sending a red Roadster into space.
IPhone maker Apple dropped to 29th from its previous position of No. 5, and Google dropped from 8th to No. 28. Apple had ranked No. 2 as recently as 2016, according to the annual Harris Poll Reputation Quotient poll released on Tuesday.
“Google and Apple, at this moment, are sort of in valleys,” John Gerzema, CEO of the Harris Poll, told Reuters. “We’re not quite to self-driving cars yet. We’re not yet seeing all the things in artificial intelligence they’re going to do.”
My take: I disagree. The survey period—Dec. 11 to Jan. 12—was hardly a valley for Apple news. The problem, I think, was the news itself:
- Apple prices new iPhones at $1,000-plus
- Apple opens new $5 billion-plus corporate headquarters
- Apple enjoys a $163 billion repatriation tax windfall
- Apple is surrounded by the usual fog of fear, uncertainty and doubt
If I didn’t know better, I’d think that Apple came across to the 25,800 U.S. adults Harris surveyed as too rich and too greedy.
Below: The full Harris 100.
Click to enlarge.