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Reuters: Apple buys startup focused on lenses for AR glassesapple acquires akonia7 years ago
Published August 30, 2018 by Philip Elmer-DeWitt

Reuters: Apple buys startup focused on lenses for AR glasses

Gearing up for the next big thing.

Read More Reuters: Apple buys startup focused on lenses for AR glasses

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Cybart: New iPhone X, X+ will spur upgrades not seen since iPhone 6, 6+neil cybart iPhone upgrades7 years ago
Published August 30, 2018 by Philip Elmer-DeWitt

Cybart: New iPhone X, X+ will spur upgrades not seen since iPhone 6, 6+

If 160 million iPhone owners upgrade in the next 12 months, that's 21% of the installed base.

Read More Cybart: New iPhone X, X+ will spur upgrades not seen since iPhone 6, 6+

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Apple at $223: Hey CNBC, where's that pullback?cnbc pullback7 years ago
Published August 29, 2018 by Philip Elmer-DeWitt

Apple at $223: Hey CNBC, where's that pullback?

The talking heads said Apple was ready to take a breather. Apple did not oblige. 

Read More Apple at $223: Hey CNBC, where's that pullback?

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Survey: 48% of iPhone owners intend to upgrade within year7 years ago
Published August 29, 2018 by Philip Elmer-DeWitt

Survey: 48% of iPhone owners intend to upgrade within year

That's up from 25% in June 2017.

Read More Survey: 48% of iPhone owners intend to upgrade within year

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'My father is Steve Jobs'my father steve jobs7 years ago
Published August 29, 2018 by Philip Elmer-DeWitt

'My father is Steve Jobs'

This excerpt rings true to me. I don't know why Jobs' widow and sister felt obliged to push back. 

Read More 'My father is Steve Jobs'

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Apple cracks $220, closes at all-time-high $219.70apple underwater 3-29-2457 years ago
Published August 28, 2018 by Philip Elmer-DeWitt

Apple cracks $220, closes at all-time-high $219.70

Something's got to give.

Read More Apple cracks $220, closes at all-time-high $219.70

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Bloomberg discovers, disavows Apple's secretbloomberg apple secret7 years ago
Published August 28, 2018 by Philip Elmer-DeWitt

Bloomberg discovers, disavows Apple's secret

"This column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners."

Read More Bloomberg discovers, disavows Apple's secret

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Gassée: Wall Street still doesn't get AppleGassee sui generis7 years ago
Published August 28, 2018 by Philip Elmer-DeWitt

Gassée: Wall Street still doesn't get Apple

In his Monday Note, Jean-Louis Gassée anticipates an "extraordinary" 2018 holiday season for Apple.

Read More Gassée: Wall Street still doesn't get Apple

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The puzzle of Apple's wearables sales, solvedapple wearables rule7 years ago
Published August 27, 2018 by Philip Elmer-DeWitt

The puzzle of Apple's wearables sales, solved

MAV, the pseudonymous author of the occasional AAPLTree blog, shows his math.

Read More The puzzle of Apple's wearables sales, solved

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This week’s Apple trading strategies (8/27-8/31)apple trading strategies 8/277 years ago
Published August 27, 2018 by Philip Elmer-DeWitt

This week’s Apple trading strategies (8/27-8/31)

Don't blame me if you drain your IRA.

Read More This week’s Apple trading strategies (8/27-8/31)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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