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Fired Apple whistleblower just can't quit the Macapple Ashley Gjovik whistleblower4 years ago
Published April 18, 2022 by Philip Elmer-DeWitt

Fired Apple whistleblower just can't quit the Mac

"I'm trying to switch but I sit [at rival] computers and I think this is a piece of crap, so I keep going back."

Read More Fired Apple whistleblower just can't quit the Mac

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Premarket: Apple is redapple premarket red 8-21-254 years ago
Published April 18, 2022 by Philip Elmer-DeWitt

Premarket: Apple is red

From the Wall Street Journal’s "U.S. Stock Futures Fall as Treasury Yields Move Higher" posted early Monday.

Read More Premarket: Apple is red

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This week's Apple trading strategies (4/18-4/22/22)apple trading strategies 4-18-224 years ago
Published April 17, 2022 by Philip Elmer-DeWitt

This week's Apple trading strategies (4/18-4/22/22)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (4/18-4/22/22)

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Fruit Stand Workers United complain of Apple's 'union busting' tacticsapple grand central union4 years ago
Published April 17, 2022 by Philip Elmer-DeWitt

Fruit Stand Workers United complain of Apple's 'union busting' tactics

From Reed Albergotti's "Workers at Apple’s Grand Central store move toward unionizing" posted Saturday by the Washington Post.

Read More Fruit Stand Workers United complain of Apple's 'union busting' tactics

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Inviting friends-of-the-blog to Apple’s Q2 2022 Earnings Smackdownapple smackdown invite q120234 years ago
Published April 16, 2022 by Philip Elmer-DeWitt

Inviting friends-of-the-blog to Apple’s Q2 2022 Earnings Smackdown

Got a detailed Apple model? Ready to compete with the pros? First prize is a one-year subscription to Apple 3.0 (a $200 value).

Read More Inviting friends-of-the-blog to Apple’s Q2 2022 Earnings Smackdown

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How Wamsi Mohan rationalizes BofA's Street-high Apple targetapple bofa street high rationalizes4 years ago
Published April 16, 2022 by Philip Elmer-DeWitt

How Wamsi Mohan rationalizes BofA's Street-high Apple target

From a note sent last week to Bank of America Securities clients.

Read More How Wamsi Mohan rationalizes BofA's Street-high Apple target

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Bloomberg: Apple's largest iPhone factory still operating -- for nowapple foxconn covid Zhengzhou4 years ago
Published April 16, 2022 by Philip Elmer-DeWitt

Bloomberg: Apple's largest iPhone factory still operating -- for now

From Debby Wu's "China’s Zhengzhou Locks Down Areas Near Major IPhone Plant" updated early Saturday.

Read More Bloomberg: Apple's largest iPhone factory still operating -- for now

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Apple fall detection: Testimonial by copapple watch testimonial cop4 years ago
Published April 16, 2022 by Philip Elmer-DeWitt

Apple fall detection: Testimonial by cop

"I always knew about the Apple Watch feature but damn was it cool to see it in action."

Read More Apple fall detection: Testimonial by cop

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A sweet, Easter-themed ad from Appleapple chocolate easter ad4 years ago
Published April 16, 2022 by Philip Elmer-DeWitt

A sweet, Easter-themed ad from Apple

Advertising talent cost money, and Apple is willing to spend it.

Read More A sweet, Easter-themed ad from Apple

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Apple's Johny Srouji talks to the Wall Street Journalapple Johny Srouji wsj4 years ago
Published April 16, 2022 by Philip Elmer-DeWitt

Apple's Johny Srouji talks to the Wall Street Journal

"He likes his cars like his chips, he said: 'Fast and furious.'"

Read More Apple's Johny Srouji talks to the Wall Street Journal

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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