A sweet, Easter-themed ad from Apple

From Apple Card | Chocolate, posted Good Friday:

Get the simplicity of Apple in a credit card. Apply in minutes and use right away. No fees, unlimited Daily Cash back, and you can share with whoever you call family.

My take: Advertising talent cost money, and Apple is willing to spend it.

Note to Apple copyeditors: It should be "with whomever you call family" not "whoever."


  1. Dan Scropos said:
    Note to Apple copyeditors: It should be “with whomever you call family” not “whoever.”

    Are you sure? I think they got it right.

    When a pronoun occurs later in a sentence, though, things get trickier. The best way to choose the right pronoun is to first locate the main verb. If the pronoun is the subject of that verb, use “whoever.” If it is the object of that verb, use “whomever”:


    The prize should be given to whomever.
    The prize should be given to whoever wins the race.

    I think the Apple example requires whoever.

    April 16, 2022
  2. Jerry Doyle said:
    Yes! Yes! 🙂

    Who/whom: Perhaps “whom” will someday bite-the-dust, but not until it does, use it properly.

    Whom do you trust? (whom is the object of the verb trust). Who is going to the dance? (who is the subject). Who shall I say called? (who is the subject). The friends whom Peter framed were set free (whom is the object of framed). The friends who Manny said were present signed up (who is the subject, hidden from its verb, “were,” by Manny said).

    🙂 🙂 🙂

    April 16, 2022
      • David Emery said:
        I thought “whom” was an artifact of ‘dative case’ from one of the predecessor languages to English. When I’m not sure, I add a silent “to” in front and if that makes sense, then I use “whom”. 🙂 🙂

        April 16, 2022
  3. Rodney Avilla said:
    I am sitting here trying to explain to my wife and daughter (son-in-law left the room since he realized the subject of the discussion) the difference between ‘who’ and ‘whom’, and they are rolling their eyes (translation- who cares), my daughter telling her 1 yr old son to cover his ears. Back to the commercial….

    April 16, 2022
  4. Robert Paul Leitao said:
    Whatever about whoever and I’ll share this view with whomever I choose.

    April 16, 2022

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