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The state of Apple: 12 minutes with Mr. iPod, 20 years later (video)apple Tony Fadell ipod4 years ago
Published October 22, 2021 by Philip Elmer-DeWitt

The state of Apple: 12 minutes with Mr. iPod, 20 years later (video)

Of the Tim Cook era he says, unprompted, "Ten great years!"

Read More The state of Apple: 12 minutes with Mr. iPod, 20 years later (video)

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Snap, crackle and drop: Apple's ad tracking rules strike againapple snap ad tracking4 years ago
Published October 22, 2021 by Philip Elmer-DeWitt

Snap, crackle and drop: Apple's ad tracking rules strike again

“Apple iOS ad changes played out worse than virtually anyone had expected” -- JMorgan analyst Doug Anmuth

Read More Snap, crackle and drop: Apple's ad tracking rules strike again

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Katy Huberty has raised her Apple 2022 estimatesapple huberty target 1804 years ago
Published October 22, 2021 by Philip Elmer-DeWitt

Katy Huberty has raised her Apple 2022 estimates

But with investors focused on December quarter iPhone sales, she doesn't expect September's earnings -- even if they beat -- to move the stock.

Read More Katy Huberty has raised her Apple 2022 estimates

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Premarket: Apple is greenapple premarket green 7-9-254 years ago
Published October 22, 2021 by Philip Elmer-DeWitt

Premarket: Apple is green

From the Wall Street Journal’s "Stock Futures Pause After S&P 500 Hits Record" posted early Friday.

Read More Premarket: Apple is green

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Coming Oct. 30: A joint Horace Dediu/Elmer-DeWitt eventapple dediu zoom invite4 years ago
Published October 21, 2021 by Philip Elmer-DeWitt

Coming Oct. 30: A joint Horace Dediu/Elmer-DeWitt event

Inviting friends of the blog to a post-Q4-earnings Zoom for Apple 3.0 subscribers and a podcast for Asymco subscribers.

Read More Coming Oct. 30: A joint Horace Dediu/Elmer-DeWitt event

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The floor fell out from under Apple after Google halved its fee structureapple google fee structure4 years ago
Published October 21, 2021 by Philip Elmer-DeWitt

The floor fell out from under Apple after Google halved its fee structure

From Dieter Bohn's "Google lowers Play Store fees for subscriptions and music streaming apps" posted on The Verge at 12:00 noon on the dot.

Read More The floor fell out from under Apple after Google halved its fee structure

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Mark Gurman: Apple is the Grinch that's going to steal its own Christmasapple grinch bloomberg gurman4 years ago
Published October 21, 2021 by Philip Elmer-DeWitt

Mark Gurman: Apple is the Grinch that's going to steal its own Christmas

From Gurman's  "Apple Device Shortages Threaten Record-Setting Holiday Blitz" posted Thursday morning by Bloomberg.

Read More Mark Gurman: Apple is the Grinch that's going to steal its own Christmas

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SNL: Apple's Steve Jobs introduces the iPhone (video)apple steve jobs parody snl4 years ago
Published October 21, 2021 by Philip Elmer-DeWitt

SNL: Apple's Steve Jobs introduces the iPhone (video)

This sketch first aired on Jan. 13, 2007, four days after the real thing.

Read More SNL: Apple's Steve Jobs introduces the iPhone (video)

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NYT: 30 years from now, that $1,000 iPhone will have cost you $17,000apple iphone true cost4 years ago
Published October 21, 2021 by Philip Elmer-DeWitt

NYT: 30 years from now, that $1,000 iPhone will have cost you $17,000

From Brian X. Chen's "The True Cost of Upgrading Your Phone" in Thursday's New York Times.

Read More NYT: 30 years from now, that $1,000 iPhone will have cost you $17,000

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Apple imposes a tough COVID vaccine-and-test mandateapple covid vaccine mandate4 years ago
Published October 21, 2021 by Philip Elmer-DeWitt

Apple imposes a tough COVID vaccine-and-test mandate

Employees must report their vaccination status by Friday. Unvaccinated workers will get daily COVID tests, the vaccinated get them weekly.

Read More Apple imposes a tough COVID vaccine-and-test mandate

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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