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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Laurene Powell Jobs talksapple Laurene Powell Jobs6 years ago
Published March 1, 2020 by Philip Elmer-DeWitt

Laurene Powell Jobs talks

A rare interview with Steve Jobs' widow.

Read More Laurene Powell Jobs talks

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A loss in the Apple 3.0 familyapple turley muller obit6 years ago
Published February 29, 2020 by Philip Elmer-DeWitt

A loss in the Apple 3.0 family

"Financial Alchemist" Turley McFadden Muller (1978-2020).

Read More A loss in the Apple 3.0 family

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Apple at $273: Suddenly, nobody is underwaterapple underwater targets 1206 years ago
Published February 29, 2020 by Philip Elmer-DeWitt

Apple at $273: Suddenly, nobody is underwater

Even the uber bears think Apple has nowhere to go but up.

Read More Apple at $273: Suddenly, nobody is underwater

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What Apple's Tim Cook told Murdoch's Fox (video)apple tim cook fox6 years ago
Published February 28, 2020 by Philip Elmer-DeWitt

What Apple's Tim Cook told Murdoch's Fox (video)

"Everybody knows that we are buying shares."

Read More What Apple's Tim Cook told Murdoch's Fox (video)

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Comic interlude: Lady Gaga shot on an iPhone 11 (video)apple lady gaga haircut6 years ago
Published February 28, 2020 by Philip Elmer-DeWitt

Comic interlude: Lady Gaga shot on an iPhone 11 (video)

Music and dance to accompany a $260 billion haircut.

Read More Comic interlude: Lady Gaga shot on an iPhone 11 (video)

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Apple analysts whistling past the graveyard at $297apple citi davidson coronavirus6 years ago
Published February 28, 2020 by Philip Elmer-DeWitt

Apple analysts whistling past the graveyard at $297

Sometimes it's best to hold one's tongue. 

Read More Apple analysts whistling past the graveyard at $297

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Pandemic panic: Apple, first to warn, falls the hardestapple FAANG coronavirus microsoft6 years ago
Published February 28, 2020 by Philip Elmer-DeWitt

Pandemic panic: Apple, first to warn, falls the hardest

No bottom yet in sight.

Read More Pandemic panic: Apple, first to warn, falls the hardest

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More red ahead for Apple—and everybody elseapple coronavirus trump freefall6 years ago
Published February 28, 2020 by Philip Elmer-DeWitt

More red ahead for Apple—and everybody else

The president's happy talk isn't helping.

Read More More red ahead for Apple—and everybody else

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What's wrong with CNBC?apple cnbc map coronavirus6 years ago
Published February 28, 2020 by Philip Elmer-DeWitt

What's wrong with CNBC?

At least they got California right.

Read More What's wrong with CNBC?

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Why I bought a share of Apple, my firstmy first apple share6 years ago
Published February 27, 2020 by Philip Elmer-DeWitt

Why I bought a share of Apple, my first

It's hard enough being objective about Apple without having a stick in the fire.

Read More Why I bought a share of Apple, my first

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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