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Does 'standing up to Apple' make you strong or stupid?apple musk strong stupid3 years ago
Published November 29, 2022 by Philip Elmer-DeWitt

Does 'standing up to Apple' make you strong or stupid?

Before Musk, Apple's ad spending on Twitter was reportedly well over $100 million a year. 

Read More Does 'standing up to Apple' make you strong or stupid?

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Who besides Apple has pulled its ads from Twitter? A timeline.apple twitter advertising timeline3 years ago
Published November 29, 2022 by Philip Elmer-DeWitt

Who besides Apple has pulled its ads from Twitter? A timeline.

How long before we only see pillow ads? 

Read More Who besides Apple has pulled its ads from Twitter? A timeline.

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Apple's holiday ad turns 'reality' into a snow pile (video)apple holiday video joy3 years ago
Published November 17, 2022 by Philip Elmer-DeWitt

Apple's holiday ad turns 'reality' into a snow pile (video)

I trust no roosters or long-haul truck drivers were harmed making this bizarre ad. 

Read More Apple's holiday ad turns 'reality' into a snow pile (video)

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Mark Gurman: The next step in Apple’s ad bizapple Gurman ad biz3 years ago
Published November 6, 2022 by Philip Elmer-DeWitt

Mark Gurman: The next step in Apple’s ad biz

From Gurman's Power On column, posted Sunday to Bloomberg Technology subscribers.

Read More Mark Gurman: The next step in Apple’s ad biz

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Why wait for Apple to make a folding phone?apple folding phone samsung3 years ago
Published November 4, 2022 by Philip Elmer-DeWitt

Why wait for Apple to make a folding phone?

That's the question Samsung's TV ads keep asking.

Read More Why wait for Apple to make a folding phone?

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Selling Apple Watches, one car crash at a time (video)apple watch crash advertising3 years ago
Published October 29, 2022 by Philip Elmer-DeWitt

Selling Apple Watches, one car crash at a time (video)

Even the most valuable company in the world can't buy this kind of advertising. 

Read More Selling Apple Watches, one car crash at a time (video)

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Evercore: Apple's App Store is headed for its first quarterly declineapple app store first quarterly decline3 years ago
Published October 4, 2022 by Philip Elmer-DeWitt

Evercore: Apple's App Store is headed for its first quarterly decline

"The slowdown should be well understood by investors as... Apple guidance indicated Services growth should decelerate further in the Sept-qtr." -- Analyst Amit Daryanani

Read More Evercore: Apple's App Store is headed for its first quarterly decline

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Apple's iOS overtook Android in fraudulent smartphone ads in June quarterapple android fraudulent ads3 years ago
Published September 27, 2022 by Philip Elmer-DeWitt

Apple's iOS overtook Android in fraudulent smartphone ads in June quarter

That's where the money is.

Read More Apple's iOS overtook Android in fraudulent smartphone ads in June quarter

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Do Apple's ads track users? That depends on how you define 'track'apple ad hypocrisy track3 years ago
Published September 14, 2022 by Philip Elmer-DeWitt

Do Apple's ads track users? That depends on how you define 'track'

"Cook’s privacy pronouncements sound genuine, but it’s also hard to ignore that some of Apple’s actions against data sharing have been lucrative for the company."

Read More Do Apple's ads track users? That depends on how you define 'track'

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Apple App Store monetization newsapple app store monetization3 years ago
Published September 14, 2022 by Philip Elmer-DeWitt

Apple App Store monetization news

With in-app purchase prices soaring, Apple invites developers to buy more ads.

Read More Apple App Store monetization news

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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