Does 'standing up to Apple' make you strong or stupid?

Before Musk, Apple's ad spending on Twitter was reportedly well over $100 million a year.

From Mark Gurman and Kurt Wagner's "Musk Threatens War With Apple, Jeopardizing Vital Relationship" posted Monday on the Bloomberg:

Elon Musk’s tumultuous month atop Twitter Inc. has already included firing most of the company’s employees, tinkering with key features and restoring banned accounts. Now he’s embarking on what could be his riskiest gambit yet: a war with Apple Inc.

The billionaire attacked the iPhone maker with a flurry of tweets Monday, saying the company had cut its Twitter advertising and threatened to bump the social network from Apple’s app store. He asked whether Apple hated free speech, criticized its app fees and even pondered whether the tech giant might go after another of his companies, Tesla Inc.

In taking aim at Apple, Musk is challenging a company that’s vital to Twitter’s livelihood. Apple was consistently one of the top advertisers on the social network, which had an entire team of employees dedicated to helping maintain the relationship, according to people familiar with the matter. The ad spending was well above $100 million annually, one of the people said.

My take: Musk is you-know-who-like in his need for attention, not matter what the cost.

16 Comments

  1. Horace Dediu said:
    All the Musk initiatives end up burning lots of capital (and cash). But he can afford them because he can always go to the ATM.

    The Automated Tesla Machine where shareholders inevitably top up the available cash supply with their own.

    12
    November 29, 2022
    • Mark Visnic said:
      @DavidSacks “As long as Tech MAGA (Microsoft, Apple, Google, and Amazon) have unlimited power to engage in bundling and to act as gatekeepers of competitive products, there cannot be a healthy startup ecosystem.”
      @elonmusk “It’s a real problem. Apple and Google effectively control access to most of the Internet via their app stores.”

      @OakGroveCapital “Untrue. You have mobile access regardless of Apple and Google. Why are their apps important to you, particularly $AAPL? The attractiveness of the demographics of the Apple installed base is what I suspect.

      Apple built its platform for its installed base of users with the standards that attracted them. If you disagree with the standards, build a platform. Apple doesn’t “control” the internet. It caters to its installed base.”

      4
      November 29, 2022
  2. Romeo A Esparrago Jr said:
    Don’t make me answer this.
    LOL

    3
    November 29, 2022
  3. Greg Lippert said:
    Can someone just build a Twitter killer? Gotta be easier than musk building his own phone.

    5
    November 29, 2022
    • Steven Philips said:
      Musk’s mom already “built” an apparent “Twitter killer”.

      5
      November 29, 2022
      • Fred Stein said:
        I LOVE your comment. @PED, we need a heart icon.

        1
        November 29, 2022
    • Fred Stein said:
      Yes Greg, I wonder too. Maybe a smart investment strategy would be to look for social media companies that already exist and may fill that need.

      Ideas anyone???

      0
      November 29, 2022
      • John Butt said:
        Substack.
        Comments controlled by poster as moderator, to the extent that the poster can limit comments from only paying subscribers to their posts.

        0
        November 29, 2022
  4. Jerry Doyle said:
    This attacking Apple who is one of your major advertising accounts at $100 plus million annually and for whom an entire team of Twitter employees were assign specifically to cultivate and retain working relationship with Apple leads me to assume Elon Musk is serious about establishing Twitter as a subscription based model.

    2
    November 29, 2022
  5. Mark Visnic said:
    Daniel Tello tweeted to Musk “Is he that terrified of the #Apple Car?” lol

    2
    November 29, 2022
  6. Greg Lippert said:
    Musk took a tour of Apple today with Tim Cook. Oh to be a fly on the wall.

    twitter.com/elonmusk/status/1598050795882442752

    1
    November 30, 2022

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