Before Musk, Apple's ad spending on Twitter was reportedly well over $100 million a year.
From Mark Gurman and Kurt Wagner's "Musk Threatens War With Apple, Jeopardizing Vital Relationship" posted Monday on the Bloomberg:
Elon Musk’s tumultuous month atop Twitter Inc. has already included firing most of the company’s employees, tinkering with key features and restoring banned accounts. Now he’s embarking on what could be his riskiest gambit yet: a war with Apple Inc.
The billionaire attacked the iPhone maker with a flurry of tweets Monday, saying the company had cut its Twitter advertising and threatened to bump the social network from Apple’s app store. He asked whether Apple hated free speech, criticized its app fees and even pondered whether the tech giant might go after another of his companies, Tesla Inc.
In taking aim at Apple, Musk is challenging a company that’s vital to Twitter’s livelihood. Apple was consistently one of the top advertisers on the social network, which had an entire team of employees dedicated to helping maintain the relationship, according to people familiar with the matter. The ad spending was well above $100 million annually, one of the people said.
My take: Musk is you-know-who-like in his need for attention, not matter what the cost.
The Automated Tesla Machine where shareholders inevitably top up the available cash supply with their own.
@elonmusk “It’s a real problem. Apple and Google effectively control access to most of the Internet via their app stores.”
@OakGroveCapital “Untrue. You have mobile access regardless of Apple and Google. Why are their apps important to you, particularly $AAPL? The attractiveness of the demographics of the Apple installed base is what I suspect.
Apple built its platform for its installed base of users with the standards that attracted them. If you disagree with the standards, build a platform. Apple doesn’t “control” the internet. It caters to its installed base.”
LOL
Ideas anyone???
Comments controlled by poster as moderator, to the extent that the poster can limit comments from only paying subscribers to their posts.
Squirrel!
For me, all it proves is that he’s just another propagandist set on gaining power.
Twitter’s business model is essentially an “advertising” platform. Like TV or radio, they make their income, of course, from clients like Apple.
Client management rule #1:
Never bite the hand that feeds you.
Excuse me for stating the obvious, but the first job of an ad platform is to keep their clients happy. Otherwise you won’t have any.
If Musk was an employee instead of the boss, he not only would’ve been fired, he’d be unemployable.
Elon behaves like a very rich brat breaking a very expensive toy. Simply because he can.
NEXT UP:
Elon shoots Twitter into outer space on one of his rockets. Then has some cookies and milk and takes a nap.
“Twitter has dropped its covid-19 misleading information policy that used to prohibit users from spreading misinformation about the virus. Over 11,000 Twitter users were banned under the platform’s previous policy, and nearly 100,000 posts involving content that included covid misinformation was removed between January 2022 and September according to information published by Twitter, CNN reported.”
Considering 9 out of 10 of the 300 people a day presently dying in the US from Covid are over 65, this is blatant and deadly ageism.
What a **ck.
twitter.com/elonmusk/status/1598050795882442752