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J.P. Morgan raises its Apple price target to $290apple bofa 256 poker6 years ago
Published November 15, 2019 by Philip Elmer-DeWitt

J.P. Morgan raises its Apple price target to $290

Advertising on Apple devices is a largely untapped source of revenue says analyst Samik Chatterjee.

Read More J.P. Morgan raises its Apple price target to $290

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Apple spent $20 million in October on TV ads for TV+Apple advertising TV plus6 years ago
Published November 4, 2019 by Philip Elmer-DeWitt

Apple spent $20 million in October on TV ads for TV+

A big "duh" for anyone who understands Apple's business model.

Read More Apple spent $20 million in October on TV ads for TV+

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Apple plays the privacy card, with drones (video)apple privacy card video6 years ago
Published October 26, 2019 by Philip Elmer-DeWitt

Apple plays the privacy card, with drones (video)

A simple idea, effectively presented. My take: Creepy drone footage. Reminds me of time, many years ago, that the photo editors on the 24th floor of…

Read More Apple plays the privacy card, with drones (video)

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Why has the Save Journalism Project targeted Apple?apple save journalism project6 years ago
Published September 27, 2019 by Philip Elmer-DeWitt

Why has the Save Journalism Project targeted Apple?

From "The Grim Reaper of Journalism: Google, Apple, Facebook"

Read More Why has the Save Journalism Project targeted Apple?

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Watch the new AirPods put a bounce in his step (video)wireless Airpods bounce video6 years ago
Published June 28, 2019 by Philip Elmer-DeWitt

Watch the new AirPods put a bounce in his step (video)

Advertising as entertainment, via Apple Marketing.

Read More Watch the new AirPods put a bounce in his step (video)

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Wordplay: Apple virtues get their 15 secondsapple virtues 15 seconds6 years ago
Published June 24, 2019 by Philip Elmer-DeWitt

Wordplay: Apple virtues get their 15 seconds

Sometimes less is more.

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Today's Deals: Fake Apple Watch, fake Apple AirPodsfake apple watch airpods6 years ago
Published May 2, 2019 by Philip Elmer-DeWitt

Today's Deals: Fake Apple Watch, fake Apple AirPods

Is Apple policing these ads? Did iDropNews approve them?

Read More Today's Deals: Fake Apple Watch, fake Apple AirPods

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Apple's Earth Day ad gets 'bro-culture' blowback from Vice (video)apple ad avalanche blowback6 years ago
Published April 22, 2019 by Philip Elmer-DeWitt

Apple's Earth Day ad gets 'bro-culture' blowback from Vice (video)

I liked Apple's Earth Day ad. I wouldn't mind if a few bros got harmed in the making. 

Read More Apple's Earth Day ad gets 'bro-culture' blowback from Vice (video)

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Vanity Fair: How Apple tried to woo the WashPo and NYTimesapple news plus washpo nytimes6 years ago
Published April 1, 2019 by Philip Elmer-DeWitt

Vanity Fair: How Apple tried to woo the WashPo and NYTimes

“We’ll make you the most-read newspaper in the world.” — Eddy Cue's elevator pitch. From Vanity Fair: “ARE WE AT A PARTY, OR A WAKE?” posted Monday…

Read More Vanity Fair: How Apple tried to woo the WashPo and NYTimes

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Apple ad with urinals6 years ago
Published March 17, 2019 by Philip Elmer-DeWitt

Apple ad with urinals

Hitting the 18 to 24 demo where it pees, gossips and puts on makeup.

Read More Apple ad with urinals

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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