High-quality journalism has been recognized since America’s founding as fundamental to the functioning of our democracy. But now, journalism in America is facing an existential threat from the monopolistic control of tech giants like Google, Facebook, and Apple. Big tech’s dominance over the digital advertising market and their unrivaled capacity to monetize its platforms are having drastic effects on journalism as a whole
BIG TECH IS TO BLAME Newspapers who adapted and survived the last digital revolution did so through advertising. But today’s digital market is dominated by Google and Facebook — and their stranglehold is only tightening each year. Revenue from digital advertising that used to go to news publishers is now ending up in big tech’s pockets instead.
- 63% OF DIGITAL AD REVENUE IS CONTROLLED BY GOOGLE AND FACEBOOK
- 12% OF DIGITAL AD REVENUE IS CONTROLLED BY AMAZON, TWITTER, SNAPCHAT, MICROSOFT, & OATH
- 25% OF DIGITAL AD REVENUE IS SHARED BY ALL OTHER COMPANIES, INCLUDING NEWS PUBLISHERS
- 90% OF ALL NEW DIGITAL AD REVENUE EACH YEAR IS SWALLOWED BY GOOGLE AND FACEBOOK
My take: The crisis is real and I like the map, but the text is pretty sloppy, even for a bunch of laid-off journalists. For one thing, there is no Oath anymore. More important, they put Apple the headline but didn’t even try to make the case against it.