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Apple 3.0

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Apple borrows Ariel's voice to sell iPads (video)apple ariel little mermaid4 years ago
Published June 14, 2021 by Philip Elmer-DeWitt

Apple borrows Ariel's voice to sell iPads (video)

From Jody Serrano's "Apple Channels Its Inner Little Mermaid to Try to Sell You the New iPad Pro" posted Saturday on Gizmodo.

Read More Apple borrows Ariel's voice to sell iPads (video)

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Mac malware: Federighi fesses up (video)apple mac malware federighi4 years ago
Published May 20, 2021 by Philip Elmer-DeWitt

Mac malware: Federighi fesses up (video)

"It's an endless game of whack-a-mole." -- Apple Software Engineering SVP Craig Federighi

Read More Mac malware: Federighi fesses up (video)

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Benedict Evans: Behind Apple's stealth ad playapple mad men evans4 years ago
Published May 18, 2021 by Philip Elmer-DeWitt

Benedict Evans: Behind Apple's stealth ad play

"It turned out that Apple was able to collect all the data it wanted." From Evans' "Can Apple change ads?" posted Monday: Once upon a time,…

Read More Benedict Evans: Behind Apple's stealth ad play

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To Apple's 'woke mobs': What about Dr. Dre and the Uighurs? ask Matt Taibbiapple matt taibbi Martinez4 years ago
Published May 15, 2021 by Philip Elmer-DeWitt

To Apple's 'woke mobs': What about Dr. Dre and the Uighurs? ask Matt Taibbi

"Much easier to ruin a career than mess with a corporate cash cow."

Read More To Apple's 'woke mobs': What about Dr. Dre and the Uighurs? ask Matt Taibbi

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Apple: Antonio García Martínez strikes backapple martinez strikes back4 years ago
Published May 15, 2021 by Philip Elmer-DeWitt

Apple: Antonio García Martínez strikes back

Axed abruptly over what he calls his "literary" persona, advertising engineer Martinez calls Apple's version of events "defamatory and false."

Read More Apple: Antonio García Martínez strikes back

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Rene Richie calls Apple's recent foray into advertising 'ill advised' (video)apple facebook advertising ill advised4 years ago
Published May 14, 2021 by Philip Elmer-DeWitt

Rene Richie calls Apple's recent foray into advertising 'ill advised' (video)

Especially, he says, when Facebook is spreading disinformation about Apple's ads, deliberately conflating 1st- and 3rd-party tracking.

Read More Rene Richie calls Apple's recent foray into advertising 'ill advised' (video)

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Want to bet Tim Cook hasn't read his new adman's book?apple Antonio García Martínez4 years ago
Published May 12, 2021 by Philip Elmer-DeWitt

Want to bet Tim Cook hasn't read his new adman's book?

From Antonio Garcia Martinez's "Chaos Monkeys," quoted in a letter circulating among Apple employees who want him gone. 

Read More Want to bet Tim Cook hasn't read his new adman's book?

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Apple picks up Facebook's beans-spilling admanapple bean spilling adman4 years ago
Published May 11, 2021 by Philip Elmer-DeWitt

Apple picks up Facebook's beans-spilling adman

Five years after killing off iAds and three weeks after it made ad-tracking opt-in, Apple is getting back into the advertising business.

Read More Apple picks up Facebook's beans-spilling adman

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Apple customers in U.S. are opting out big time -- reportapple 96 opt out4 years ago
Published May 7, 2021 by Philip Elmer-DeWitt

Apple customers in U.S. are opting out big time -- report

From AppleInsider's "Only 4% of iOS users in US are opting in to ad tracking, report says" posted Friday.

Read More Apple customers in U.S. are opting out big time -- report

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Apple opt-in for dummies (video)apple opt-in video4 years ago
Published April 27, 2021 by Philip Elmer-DeWitt

Apple opt-in for dummies (video)

The story of app tracking transparency, told simply, graphically, in back-and-white.

Read More Apple opt-in for dummies (video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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