From Jody Serrano's "Apple Channels Its Inner Little Mermaid to Try to Sell You the New iPad Pro" posted Saturday on Gizmodo.

"It's an endless game of whack-a-mole." -- Apple Software Engineering SVP Craig Federighi
"It turned out that Apple was able to collect all the data it wanted." From Evans' "Can Apple change ads?" posted Monday: Once upon a time,…
"Much easier to ruin a career than mess with a corporate cash cow."
Read More To Apple's 'woke mobs': What about Dr. Dre and the Uighurs? ask Matt Taibbi

Axed abruptly over what he calls his "literary" persona, advertising engineer Martinez calls Apple's version of events "defamatory and false."
Especially, he says, when Facebook is spreading disinformation about Apple's ads, deliberately conflating 1st- and 3rd-party tracking.
Read More Rene Richie calls Apple's recent foray into advertising 'ill advised' (video)
From Antonio Garcia Martinez's "Chaos Monkeys," quoted in a letter circulating among Apple employees who want him gone.
Read More Want to bet Tim Cook hasn't read his new adman's book?
Five years after killing off iAds and three weeks after it made ad-tracking opt-in, Apple is getting back into the advertising business.
From AppleInsider's "Only 4% of iOS users in US are opting in to ad tracking, report says" posted Friday.
Read More Apple customers in U.S. are opting out big time -- report

The story of app tracking transparency, told simply, graphically, in back-and-white.
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