Rene Richie calls Apple’s recent foray into advertising ‘ill advised’ (video)

9 Comments

  1. David Emery said:
    Yup! (What was Tim thinking???)

    0
    May 14, 2021
  2. Ralph McDarmont said:
    I think Tim is just yanking Zuck’s chain. Apple does not need ad revenue especially with an over zealous Congress grandstanding to shut down successful tech companies. Cook and company do quite well leading the world with electronic gadgets. But I imagine it can only be fun to give Zuck a little heartburn.

    3
    May 14, 2021
  3. John Konopka said:
    I don’t hate advertising. I hate advertising that is intrusive. It is crazy to be reading something then an ad pops up in front of the content and you have to dismiss it.

    On the other hand, I read our local paper as a PDF and I find it useful to see the ads from local merchants. Even on some sites I see products I didn’t know existed and click the link.

    6
    May 14, 2021
    • David Emery said:
      +1 insightful 🙂 But one class of ‘intrusive’ is ‘just too much’. I think Apple News.app pushes the border for ‘too much’, between the proper ads, and the content that is “News + only” (that I consider to be ‘advertising’, since I can’t read that content in the App without a subscription, AND Apple knows and should filter this out of my non-subscriber News.app feed.)

      2
      May 14, 2021
  4. Daniel Epstein said:
    I guess I have to bite my tongue. Apple has never hated advertising their products. They have a history of the most memorable ads during the whole companies existence. Award winning ads. So It is not advertising they are against but maybe they are against tracking users beyond the immediate interaction. Selling ads to other companies may confuse some but it can be controlled and may even be a benefit if they can unlock value without the abuse that other companies are profiting from. Of course Apple has been less successful in this area than in hardware but maybe that will change. I think regulators will be able to tell the difference if they get concerned.

    2
    May 15, 2021

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