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Steve Jobs said there'd be days like this (video)9 years ago
Published December 23, 2016 by Philip Elmer-DeWitt

Steve Jobs said there'd be days like this (video)

Cars and trucks and SUVs.

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What Steve Jobs said in 1997 about Apple's core Mac users9 years ago
Published December 1, 2016 by Philip Elmer-DeWitt

What Steve Jobs said in 1997 about Apple's core Mac users

From Creative Strategies' Tim Bajarin: On the second day Steve Jobs came back to lead Apple in 1997, I had a chance to meet with him…

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Gassée: The Macintosh Endgame9 years ago
Published November 28, 2016 by Philip Elmer-DeWitt

Gassée: The Macintosh Endgame

Where does the 32-year-old brand go from here?

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Apple: Boy was I wrong about Tony Fadell10 years ago
Published June 5, 2016 by Philip Elmer-DeWitt

Apple: Boy was I wrong about Tony Fadell

When I handicapped Apple's back bench in June 2008—four months before he was ousted from Apple—I had Fadell at No. 2 to replace Steve Jobs. From Fortune.com: Senior vice president, iPod…

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Excerpt: Marc Andreessen's Forward to 'Becoming Steve Jobs'10 years ago
Published June 1, 2016 by Philip Elmer-DeWitt

Excerpt: Marc Andreessen's Forward to 'Becoming Steve Jobs'

One of the best books written about Apple has scored a celebrity intro. Marc Andreessen. Co-author of Mosaic. Founder of Netscape. Co-founder of Andreessen Horowitz. One of the most powerful venture…

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Steve Jobs proclaimed the post-PC era 6 years ago today (video)10 years ago
Published June 1, 2016 by Philip Elmer-DeWitt

Steve Jobs proclaimed the post-PC era 6 years ago today (video)

Steve Jobs didn't invent the post-PC era. But on June 1, 2010, he put it on the calendar. This is the AllThingsD riff in which Steve Jobs, 17…

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Jony Ive on what he learned from Steve Jobs (video)10 years ago
Published May 30, 2016 by Philip Elmer-DeWitt

Jony Ive on what he learned from Steve Jobs (video)

Got three minutes? Watch this. There are worse things to do on a rainy Memorial Day afternoon. Transcript here.  Thanks to long-time reader John Kirk (and…

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That was quick10 years ago
Published May 17, 2016 by Philip Elmer-DeWitt

That was quick

Google can take the market cap crown from Apple, but it can't seem to keep it. Last week, Google overtook Apple to become the world's most…

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Apple Campus 2: First drone flyover of May10 years ago
Published May 1, 2016 by Philip Elmer-DeWitt

Apple Campus 2: First drone flyover of May

Well, April 29 anyway. Shot by Matthew Roberts. This post is dedicated to Edward Mackowiak. May he find peace.

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Welcome to Apple 3.010 years ago
Published March 31, 2016 by Philip Elmer-DeWitt

Welcome to Apple 3.0

An experiment in ad-free independent business journalism I'm writing this on my last day at Fortune. After more that 36 years writing for Time Inc.—28 years…

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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