Apple: Boy was I wrong about Tony Fadell

When I handicapped Apple’s back bench in June 2008—four months before he was ousted from Apple—I had Fadell at No. 2 to replace Steve Jobs.


Senior vice president, iPod division. With his American swagger and his hair bleached white, Fadell stood out at button-down Philips Electronics, where he led an in-house pirate operation designing Windows CE-based devices. It was there that he came up with the idea of marrying a Napster-like music store with a hard drive-based MP3 player. He shopped the concept around the Valley before Apple’s Jon Rubenstein snapped it up and put Fadell in charge of the engineering team that built the first iPod. Ambitious and charismatic (and no longer a bleached blond), he now runs the hardware division that makes two of Apple’s three key product lines: the iPod and the iPhone.

Fun fact about this creepy tour of Apple’s 2008 executive team, written for Fortune and repurposed as a slideshow by CNN Money: of the original list of 11 men, only four are still at Apple: Cook, Schiller, Ive and Mansfield.


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