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Apple: Katy Huberty calls BS on the three-year cycle9 years ago
Published June 21, 2016 by Philip Elmer-DeWitt

Apple: Katy Huberty calls BS on the three-year cycle

According to new Morgan Stanley research, customers are still talking about buying a new smartphone every two years. Smartphones aren't headed for a three-year cycle, says…

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Morgan Stanley is bullish on the Apple car9 years ago
Published May 25, 2016 by Philip Elmer-DeWitt

Morgan Stanley is bullish on the Apple car

"Shared mobility" will be bigger than the iPhone, says Katy Huberty, and Apple has bet the company on it. Imagine an Uber fleet of self-driving Teslas. That's where the…

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Morgan Stanley: Apple's $1B in Didi could be transformative9 years ago
Published May 16, 2016 by Philip Elmer-DeWitt

Morgan Stanley: Apple's $1B in Didi could be transformative

"If Apple chooses to launch a car," writes Katy Huberty, "it can go to market as hardware-as-a-service instead of through traditional dealerships." Five days later, Wall…

Read More Morgan Stanley: Apple's $1B in Didi could be transformative

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Why Morgan Stanley is bullish on Apple in India9 years ago
Published May 13, 2016 by Philip Elmer-DeWitt

Why Morgan Stanley is bullish on Apple in India

They have boots on the ground. I hope Morgan Stanley will forgive me for posting the video below, taken from a note sent to clients Friday…

Read More Why Morgan Stanley is bullish on Apple in India

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Morgan Stanley Sees 'Surprising Upside' in iPhone Demand9 years ago
Published March 15, 2016 by Philip Elmer-DeWitt

Morgan Stanley Sees 'Surprising Upside' in iPhone Demand

Music to Apple investors' ears. Good morning!" began Katy Huberty's cheery e-mail to clients first thing Tuesday, "We're seeing surprising upside to iPhone demand." "Our AlphaWise…

Read More Morgan Stanley Sees 'Surprising Upside' in iPhone Demand

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
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  • Apple Investor News
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  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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