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Blogger makes 50% fewer typos on new MacBook Airapple macbook air typos5 years ago
Published March 26, 2020 by Philip Elmer-DeWitt

Blogger makes 50% fewer typos on new MacBook Air

That blogger would be me, never a great typist, typing as fast as I can.

Read More Blogger makes 50% fewer typos on new MacBook Air

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2020 MacBook Air: The reviews are inApple MacBook Air 2020 reviews5 years ago
Published March 20, 2020 by Philip Elmer-DeWitt

2020 MacBook Air: The reviews are in

Three words: Keyboard, keyboard, keyboard. 

Read More 2020 MacBook Air: The reviews are in

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Goldman Sachs cuts its Apple price target, againapple goldman sachs second cut5 years ago
Published March 19, 2020 by Philip Elmer-DeWitt

Goldman Sachs cuts its Apple price target, again

Second time in two days.

Read More Goldman Sachs cuts its Apple price target, again

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Apple's just released a new MacBook Airapple macbook air magic keyboard5 years ago
Published March 18, 2020 by Philip Elmer-DeWitt

Apple's just released a new MacBook Air

Mine is due to arrive early next week.

Read More Apple's just released a new MacBook Air

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Ming-Chi Kuo: MacBooks with new keyboards from Apple by Juneapple Macbook air scissor keyboard5 years ago
Published March 12, 2020 by Philip Elmer-DeWitt

Ming-Chi Kuo: MacBooks with new keyboards from Apple by June

They can't come fast enough, as far as I'm concerned.

Read More Ming-Chi Kuo: MacBooks with new keyboards from Apple by June

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How the MacBook Air's audio port is like Taylor Swift's belly buttontaylor swift belly button7 years ago
Published October 31, 2018 by Philip Elmer-DeWitt

How the MacBook Air's audio port is like Taylor Swift's belly button

Do you think Apple is embarrassed? With TS and her umbilicus, I gather, it's different. 

Read More How the MacBook Air's audio port is like Taylor Swift's belly button

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Why Apple killed MagSafemagsafe7 years ago
Published October 30, 2018 by Philip Elmer-DeWitt

Why Apple killed MagSafe

The most user-hostile act of the Tim Cook/Jony Ive era.

Read More Why Apple killed MagSafe

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I fear for the MacBook Air. I fear for Apple.macbook air7 years ago
Published August 26, 2018 by Philip Elmer-DeWitt

I fear for the MacBook Air. I fear for Apple.

What should Apple do about its best-selling computer? The answer is obvious to everyone but Apple.

Read More I fear for the MacBook Air. I fear for Apple.

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Bloomberg: New MacBook Air, Mac mini this fallmacbook air7 years ago
Published August 20, 2018 by Philip Elmer-DeWitt

Bloomberg: New MacBook Air, Mac mini this fall

Posted Monday afternoon on Bloomberg News by Mark Gurman and Debby Wu.

Read More Bloomberg: New MacBook Air, Mac mini this fall

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Keep your lobster emoji, I want a new MacBook Airlobster emoji7 years ago
Published July 17, 2018 by Philip Elmer-DeWitt

Keep your lobster emoji, I want a new MacBook Air

Hey Apple, where are your priorities?

Read More Keep your lobster emoji, I want a new MacBook Air

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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