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Apple's new M1 Macs: What the analysts are saying (video)apple m1 macs analysts5 years ago
Published November 10, 2020 by Philip Elmer-DeWitt

Apple's new M1 Macs: What the analysts are saying (video)

Excerpts from the notes (and videos)  I've seen. More as they come in.

Read More Apple's new M1 Macs: What the analysts are saying (video)

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Here's the MacBook Air that directed the DNC from a California family roomapple dnc macbook air6 years ago
Published August 22, 2020 by Philip Elmer-DeWitt

Here's the MacBook Air that directed the DNC from a California family room

From a Facebook post by the director's fiancé.

Read More Here's the MacBook Air that directed the DNC from a California family room

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Blogger makes 50% fewer typos on new MacBook Airapple macbook air typos6 years ago
Published March 26, 2020 by Philip Elmer-DeWitt

Blogger makes 50% fewer typos on new MacBook Air

That blogger would be me, never a great typist, typing as fast as I can.

Read More Blogger makes 50% fewer typos on new MacBook Air

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2020 MacBook Air: The reviews are inApple MacBook Air 2020 reviews6 years ago
Published March 20, 2020 by Philip Elmer-DeWitt

2020 MacBook Air: The reviews are in

Three words: Keyboard, keyboard, keyboard. 

Read More 2020 MacBook Air: The reviews are in

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Goldman Sachs cuts its Apple price target, againapple goldman sachs second cut6 years ago
Published March 19, 2020 by Philip Elmer-DeWitt

Goldman Sachs cuts its Apple price target, again

Second time in two days.

Read More Goldman Sachs cuts its Apple price target, again

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Apple's just released a new MacBook Airapple macbook air magic keyboard6 years ago
Published March 18, 2020 by Philip Elmer-DeWitt

Apple's just released a new MacBook Air

Mine is due to arrive early next week.

Read More Apple's just released a new MacBook Air

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Ming-Chi Kuo: MacBooks with new keyboards from Apple by Juneapple Macbook air scissor keyboard6 years ago
Published March 12, 2020 by Philip Elmer-DeWitt

Ming-Chi Kuo: MacBooks with new keyboards from Apple by June

They can't come fast enough, as far as I'm concerned.

Read More Ming-Chi Kuo: MacBooks with new keyboards from Apple by June

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How the MacBook Air's audio port is like Taylor Swift's belly buttontaylor swift belly button7 years ago
Published October 31, 2018 by Philip Elmer-DeWitt

How the MacBook Air's audio port is like Taylor Swift's belly button

Do you think Apple is embarrassed? With TS and her umbilicus, I gather, it's different. 

Read More How the MacBook Air's audio port is like Taylor Swift's belly button

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Why Apple killed MagSafemagsafe7 years ago
Published October 30, 2018 by Philip Elmer-DeWitt

Why Apple killed MagSafe

The most user-hostile act of the Tim Cook/Jony Ive era.

Read More Why Apple killed MagSafe

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I fear for the MacBook Air. I fear for Apple.macbook air8 years ago
Published August 26, 2018 by Philip Elmer-DeWitt

I fear for the MacBook Air. I fear for Apple.

What should Apple do about its best-selling computer? The answer is obvious to everyone but Apple.

Read More I fear for the MacBook Air. I fear for Apple.

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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