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Gene Munster views podcasting as Apple's first step into augmented realityapple spotify munster podcasting4 years ago
Published May 26, 2021 by Philip Elmer-DeWitt

Gene Munster views podcasting as Apple's first step into augmented reality

From Gene Munster's "Podcasts Are Apple’s Hobby, Spotify’s Career" posted Wednesday to Loup Ventures subscribers.

Read More Gene Munster views podcasting as Apple's first step into augmented reality

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Loup TV: Making sense of Apple's goggles (video)apple mixed reality goggles5 years ago
Published February 6, 2021 by Philip Elmer-DeWitt

Loup TV: Making sense of Apple's goggles (video)

Gene Munster and Andrew Murphy project a path from mixed reality ski goggles to virtual reality eye glasses.

Read More Loup TV: Making sense of Apple's goggles (video)

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Apple VR: Gene Munster is skeptical, Andrew Murphy is a believerapple vr munster murphy5 years ago
Published January 23, 2021 by Philip Elmer-DeWitt

Apple VR: Gene Munster is skeptical, Andrew Murphy is a believer

But even Murphy thinks the metaverse Zoom is a decade away. The iPad may be to VR, he says, what the iPhone is to AR.

Read More Apple VR: Gene Munster is skeptical, Andrew Murphy is a believer

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The virtual reality headset in Apple's skunkworks sounds like a hot messapple vr hot mess5 years ago
Published January 21, 2021 by Philip Elmer-DeWitt

The virtual reality headset in Apple's skunkworks sounds like a hot mess

From Mark Gurman's "Apple’s First Headset to Be Niche Precursor to Eventual AR Glasses" posted Thursday on Bloomberg.

Read More The virtual reality headset in Apple's skunkworks sounds like a hot mess

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Check out Apple's new backpack for street-level look arounds2018 (left) and 2020 models6 years ago
Published February 22, 2020 by Philip Elmer-DeWitt

Check out Apple's new backpack for street-level look arounds

From Buster Hein's "Upgraded Apple Maps backpack rig uses iPhone 11 Pro for image capture" posted Friday on Cult of Mac.

Read More Check out Apple's new backpack for street-level look arounds

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The Information: Apple's AR glasses still a few years awayApple AR glasses 20236 years ago
Published November 11, 2019 by Philip Elmer-DeWitt

The Information: Apple's AR glasses still a few years away

Puts the lie to Ming-Chi Kuo's timeline.

Read More The Information: Apple's AR glasses still a few years away

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Meet Apple's new pioneer of cinematic VR (video)arthur van hoff6 years ago
Published April 10, 2019 by Philip Elmer-DeWitt

Meet Apple's new pioneer of cinematic VR (video)

Arthur van Hoff, co-founder a Disney-backed virtual reality start-up called Jaunt, joined Apple this month as a senior architect. From Variety: Van Hoff founded Jaunt in…

Read More Meet Apple's new pioneer of cinematic VR (video)

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Apple's new AR czar: Bloomberg had it backwardsapple ar czar7 years ago
Published February 12, 2019 by Philip Elmer-DeWitt

Apple's new AR czar: Bloomberg had it backwards

What Frank Casanova's elevation to chief of product marketing at Apple for augmented reality really means.

Read More Apple's new AR czar: Bloomberg had it backwards

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Merrill Lynch takes deep dive into Apple AR, likes what it seesmerrill lynch Apple AR7 years ago
Published July 10, 2018 by Philip Elmer-DeWitt

Merrill Lynch takes deep dive into Apple AR, likes what it sees

They must have seen a helluva demo.

Read More Merrill Lynch takes deep dive into Apple AR, likes what it sees

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A dystopian vision of Apple's next big thingchinese ar headgear7 years ago
Published July 9, 2018 by Philip Elmer-DeWitt

A dystopian vision of Apple's next big thing

Seen through Chinese AR headgear, the future of facial recognition looks grim.

Read More A dystopian vision of Apple's next big thing

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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