...believe that Apple would enter the automaking field? My take: Does Gassée need an introduction? In brief, when Jobs left Apple in 1984, John Sculley picked Gassée to run Macintosh...
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The backstory, as Gassée tells it. From 50 Years in Tech Part 9: Mac Hopes and Troubles: By early 1985, Mac sales still weren’t taking off and sinking sales of...
"Ultimately, I’m skeptical… and that makes me uncomfortable." From Gassée's "Apple Car: Bad Idea After All" posted in today's Monday Note: To be sure, Apple is known for its patience...
Read More Jean-Louis Gassée looks at Apple Car from both sides
"Some fantasies are too enticing to relinquish." From "The Fantastic Apple Glasses. Again." posted Sunday as Gassée's Monday Note: When I started writing this note, I thought the Augmented Reality...
...up, send email to ped@ped30.com with “Gassée” (accent optional) in the subject line. Seating is limited. First come, first served. Not an Apple 3.0 subscriber? Easily solved. Click here. *...
...a way to display names in a Zoom recording, we haven’t found it. Meanwhile you can use the screen grab below as a partial Who’s Who (click to enlarge): Gassée's...
Read More Apple 3.0 exclusive: Ask me anything with Jean-Louis Gassée (video)
From Gassée's "Apple Perplexing Verizon Promotion" in this week's Monday Note: After the basic 5G pitch, Tim Cook called Hans Vestberg, Verizon’s CEO, to the stage. A Swedish-born executive with...
Read More Jean-Louis Gassee: Did Verizon pay Apple to share the 'Hi, Speed' stage?

From Jean-Louis Gassée's "Apple Failure Modes," posted March 14 on his and Frederic Filloux's Monday Note: The Monday Note has been on an irregular hiatus as I labor on a...

In his Monday Note, Jean-Louis Gassée anticipates an "extraordinary" 2018 holiday season for Apple. From Apple, Sui Generis: Wall Street still doesn’t trust Apple’s future. The company is seen as...
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