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Apple's ad strategy: 'Brilliant' and 'Machiavellian'apple ad strategy machiavellian3 years ago
Published September 6, 2022 by Philip Elmer-DeWitt

Apple's ad strategy: 'Brilliant' and 'Machiavellian'

Apple has managed to piss off an entire industry. One with good copy writers. 

Read More Apple's ad strategy: 'Brilliant' and 'Machiavellian'

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WSJ: iPhone 14 expected to be 'more evolutionary than revolutionary'apple iphone 14 wsj walkup3 years ago
Published September 6, 2022 by Philip Elmer-DeWitt

WSJ: iPhone 14 expected to be 'more evolutionary than revolutionary'

From Tim Higgins' "Apple’s Priciest iPhones Take Center Stage as Industry Smartphone Sales Decline" posted Tuesday in the Wall Street Journal.

Read More WSJ: iPhone 14 expected to be 'more evolutionary than revolutionary'

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Premarket: Apple is greenapple premarket green 11-3-253 years ago
Published September 6, 2022 by Philip Elmer-DeWitt

Premarket: Apple is green

From CNBC's "Stock futures rise as Wall Street looks to break 3-week losing streak" posted early Tuesday.

Read More Premarket: Apple is green

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iPhone 14: Jeepers, creepers, where'd you get those peepers?apple iphone 14 peepers3 years ago
Published September 5, 2022 by Philip Elmer-DeWitt

iPhone 14: Jeepers, creepers, where'd you get those peepers?

According to a widely leaked photo, huge lenses will be the feature that distinguishes Apple's new iPhone Pro from the old.

Read More iPhone 14: Jeepers, creepers, where'd you get those peepers?

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The Motley Fool recycles last year's Apple analysisapple 6 reasons recycled3 years ago
Published September 5, 2022 by Philip Elmer-DeWitt

The Motley Fool recycles last year's Apple analysis

From Danny Vena's "6 Reasons to Buy Apple Stock Now and Never Sell" September 5, 2022 version.

Read More The Motley Fool recycles last year's Apple analysis

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ZDNet: It's Apple's older iPhones -- not the new -- that drive the ecosystemapple older iphones ZDNet3 years ago
Published September 5, 2022 by Philip Elmer-DeWitt

ZDNet: It's Apple's older iPhones -- not the new -- that drive the ecosystem

From Steve Ranger's "Apple's new iPhones will sparkle, but the magic lies in older models" posted Sunday on ZDNet.

Read More ZDNet: It's Apple's older iPhones -- not the new -- that drive the ecosystem

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Apple's iPhone 14: 'More modest than mind-blowing'apple gurman iPhone 14 mind-blowing3 years ago
Published September 5, 2022 by Philip Elmer-DeWitt

Apple's iPhone 14: 'More modest than mind-blowing'

From Mark Gurman's "Apple’s ‘Pro’ Products Will Steal Show at iPhone 14 Launch Event" posted Sunday on Bloomberg News.

Read More Apple's iPhone 14: 'More modest than mind-blowing'

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This week's Apple trading strategies (9/5-9/9/22)apple trading strategies 9-5-223 years ago
Published September 4, 2022 by Philip Elmer-DeWitt

This week's Apple trading strategies (9/5-9/9/22)

A place for Apple traders and investors to share their best ideas -- Apple Sept. 7 event edition

Read More This week's Apple trading strategies (9/5-9/9/22)

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JMP Securities: 'Apple is a stock you want to own' (video)APPLE Bellwether jmp securites3 years ago
Published September 3, 2022 by Philip Elmer-DeWitt

JMP Securities: 'Apple is a stock you want to own' (video)

From "Watch what Apple's doing, they're the bellwether, says JMP's Mark Lehmann" which aired Friday on CNBC.

Read More JMP Securities: 'Apple is a stock you want to own' (video)

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Apple Watch saves anotherapple watch saves another3 years ago
Published September 3, 2022 by Philip Elmer-DeWitt

Apple Watch saves another

From Andrew Orr's "Apple Watch ECG heart sensor again credited for life-saving alerts" posted Friday on AppleInsider.

Read More Apple Watch saves another

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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